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demand generation

February 19, 2017
In a new Social Business Engine podcast, Bernie Borges speaks with Aman Naimat, Senior Vice President of Technology at Demandbase.
artificial intelligence
December 07, 2014
The early-adopters of cloud services already know what they want to achieve from each new deployment, and are somewhat confident that they're able to plan, implement and manage their own projects. In contrast, the typical CIO or IT manager in the majority of enterprises still need the help and wisdom of experienced practitioners -- people who have been there, done that.
April 11, 2011
Social media marketing has plenty of bells and whistles, but when you boil it down, using social media as part of a content marketing to generate demand is the key to engagement and growth.
May 04, 2010
My most recent post on social media's pros and cons drew a lot of feedback. So, I thought we should continue the “conversation” by offering a few more opinions from this admittedly old-school but open minded marketing professional about the value (or lack thereof) of social media as a demand...
April 26, 2010
Social media sites like FaceBook and Twitter are revolutionizing the way companies market their products and services— or, at least, that's what the internet marketing consultants, evangelists, gurus, and camp followers have been preaching to us for about two years now. What's the reality behind...
December 18, 2007
This weekend I had my first chance in a long while to see a movie. I arrived at the theater earlier than I had planned. I bought my ticket for “ No Country for Old Men ” and found myself roaming around the 16-screen multiplex with some time to kill. Naturally, I gravitated towards the arcade games...