Recent Posts

The End of Old Media?

Chris Measures
Ofcom’s annual study into the UK’s viewing, listening, internet and communications habits is always worth a read. And this year’s tome is no different.
The End of Old Media?

Disrupt Your Planning: It's Time We Ditched Lazy Profiling [INFOGRAPHIC]

servantofchaos
I have never been a fan of demographic profiling. Sure, this information, at scale, can reveal certain things about a population – and this can be useful to understand whether there might be a connection between our age and (for example) our propensity to over-eat. Or contract disease. Or buy new cars every four years. But populations don’t interest me. They feel like a dead weight around my sense of, and interest in, humanity. Instead, I prefer audiences.
Disrupt Your Planning: It's Time We Ditched Lazy Profiling [INFOGRAPHIC]

Know Your Audience: How to Use Social Media Demographics to Market Efficiently

Christine Holley
Many marketers don't know the different parts of their audience that use particular social media websites. This post takes a look at three main social media sites (Facebook, LinkedIn, and Pinterest) and breaks down their demographics so that marketers can have a better understanding about who they're reaching when they use these platforms.
Know Your Audience: How to Use Social Media Demographics to Market Efficiently

Engaging Students through Snapchat

Michael Bird
So you’re out and about, eating at a new café, strolling along on the beach. You want to show your friends all the cool things you’re up to, but it’s not interesting enough to tweet or to check-in on Facebook, and it’s not pretty enough to post on Instagram.
Engaging Students through Snapchat

Planting The Right Seed: What a Farmer Can Teach a Marketer

steve olenski
Marketers can learn a lot from farmers about planting the right seed to harvest the right customer.
Planting The Right Seed: What a Farmer Can Teach a Marketer

The Demographic Social Tidal Wave About to Swamp Your Business

AugieRay1
Many of the changes of the digital era came because older folks ("digital immigrants" like me) adopted new behaviors, but most of the inertia for business evolution occurred when a wave of "digital natives" came of age. What will happen when the current batch of young "social natives" reach their adult years? A lot, and this will require businesses do far more than just add to the IT stack and hire a couple community managers.
The Demographic Social Tidal Wave About to Swamp Your Business

He's just not that Pinterested in you! Social Media and the Sexes

Mimi Sells
In the online battle of the sexes, men are from Foursquare and women are from Facebook! At least that's what my data review shows. And it isn't any different across the latest social darlings like Pinterest & Google+.
He's just not that Pinterested in you! Social Media and the Sexes

Social Media Strategy Based on Analysis and Evaluation

adr101
"In this world of ever-changing social media, it is important to remember that a company’s success comes from recognizing what makes your clients different from one another. Truly understanding your target market, through analysis and evaluation, can help you to build the most effective Internet Marketing Strategy possible."

The Demographic Landscape of Social Networks

amzini
"The demographic averages for our entire data set tell a familiar story; social networking is dominated by younger generations with no children, and online networking activity picks up in college. Now that I told you what you already know, let’s look at a categorical breakdown and heat-map featuring demographic data separated into Amzini's 11 main categories."

The Lack of Latino Attendees at Conferences

LouisPagan
Besides Latino-centric seminars and conferences the attendance of Hispanics at general market events are lacking. After going to a couple of networking events and sharing the experience among some friends the same question persists on everyone’s lips – “Why am I the only Latino here?”