You Are What You Eat: Optimizing Content ConsumptionQuality? Or Quantity? Content Marketing Struggles with the Right Path Forward3 Ways to Take Brand Advocacy to the Next Level with User-Generated Content5 Reasons Why Your Content Marketing Isn't Working
Let's Measure Social Media ROI in a Way That Isn't StupidTo Grow Your Social Marketing Budget, Determining ROI Is a Critical Job SkillWe Need to Rethink Our Definition of Engagement
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Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutCan't Find Time for Social Media? This Approach Will Help6 Ways to Turn Your Small Business into a Media Hub
- Social Organization
Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
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Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
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Ofcom’s annual study into the UK’s viewing, listening, internet and communications habits is always worth a read. And this year’s tome is no different.
I have never been a fan of demographic profiling. Sure, this information, at scale, can reveal certain things about a population – and this can be useful to understand whether there might be a connection between our age and (for example) our propensity to over-eat. Or contract disease. Or buy new cars every four years. But populations don’t interest me. They feel like a dead weight around my sense of, and interest in, humanity. Instead, I prefer audiences.
Many marketers don't know the different parts of their audience that use particular social media websites. This post takes a look at three main social media sites (Facebook, LinkedIn, and Pinterest) and breaks down their demographics so that marketers can have a better understanding about who they're reaching when they use these platforms.
So you’re out and about, eating at a new café, strolling along on the beach. You want to show your friends all the cool things you’re up to, but it’s not interesting enough to tweet or to check-in on Facebook, and it’s not pretty enough to post on Instagram.
Marketers can learn a lot from farmers about planting the right seed to harvest the right customer.
Many of the changes of the digital era came because older folks ("digital immigrants" like me) adopted new behaviors, but most of the inertia for business evolution occurred when a wave of "digital natives" came of age. What will happen when the current batch of young "social natives" reach their adult years? A lot, and this will require businesses do far more than just add to the IT stack and hire a couple community managers.
In the online battle of the sexes, men are from Foursquare and women are from Facebook! At least that's what my data review shows. And it isn't any different across the latest social darlings like Pinterest & Google+.
"In this world of ever-changing social media, it is important to remember that a company’s success comes from recognizing what makes your clients different from one another. Truly understanding your target market, through analysis and evaluation, can help you to build the most effective Internet Marketing Strategy possible."
"The demographic averages for our entire data set tell a familiar story; social networking is dominated by younger generations with no children, and online networking activity picks up in college. Now that I told you what you already know, let’s look at a categorical breakdown and heat-map featuring demographic data separated into Amzini's 11 main categories."
Besides Latino-centric seminars and conferences the attendance of Hispanics at general market events are lacking. After going to a couple of networking events and sharing the experience among some friends the same question persists on everyone’s lips – “Why am I the only Latino here?”