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March 25, 2016
With all due respect to this current generation, it’s time for marketers and businesses to begin preparing for the next one, Generation Z.
Forget Millennials: It's Time to Prepare for Generation Z | Social Media Today
December 16, 2015
Race. Gender. Sexuality. Class. Immigration status. Religion. Ethnicity. Ability. What do any of these have to do with marketing? Quite a bit, actually. Marketing has always been focused on demographics – targeting groups of people based on specific perceived characteristics (Think “Baby Boomers” or “Working Moms”).
November 18, 2015
Via Marty Swant in AdWeek comes a new infographic that tries to answer the question: Just how much marketers are spending trying to reach millennials? The answer is: a lot. A helluva lot.
September 15, 2015
There’s some new data coming from Adweek about how people use social media to learn about new products. This infographic created by Carlos Monteiro summarizes the results of the Accenture Interactive's Acquity Group's 2015 Next Generation of Commerce Study, which takes “a deep look into social habits across demographics.”
June 15, 2015
Romania has a problem. They have a large population of elderly people, 40%, living alone. So Vodafone, via McCann Erickson Bucharest, created a marketing campaign around two Romanian widows who were still in the habit of cooking enough food for a full family dinner.
Sunday Grannies
June 10, 2015
The Internet of Things (IoT) is, via Wikipedia, a "network of physical objects ... embedded with electronics, software, sensors and connectivity to enable it to achieve greater value and service by exchanging data." Or, more simply, it's when a plethora of different, everyday stuff is equipped with sensors that communicate with each other and relay information.
Internet of Things
June 02, 2015
My wife and I bought a house last year, and she started a new Pinterest board. The home projects she was putting together were really interesting. So I decided to get in on that action. I created an account. By doing so, I became a rare creature: A man actively using Pinterest.
pinterest perception
May 29, 2015
Via 'How big is Snapchat?' on The photo above is a demonstration, via a very interesting interactive webpage on , of what happens every second on Snapchat . The image and video sharing app has experienced monstrous growth recently . According to Snapchat itself , users...
snapchat size
May 22, 2015
Spredfast, the software platform company that allows large businesses to manage their social media efforts, recently announced its new status as a Tumblr Preferred Data Partner. This partnership will allow Spredfast to access Tumblr's 'firehose,' the real-time feed of all public activity on the Tumblr platform.
Spredfast partnership
May 02, 2015
There have been interesting changes in many of the demographics marketers are accustomed to targeting. Recently, Retail TouchPoints looked at the way that most “empty nesters” consult the web, browse, and buy via mobile. A study was done on shoppers born between the years 1946 and 1964 who do not have children living at home.
business demographics