"What are your main reasons for using social networking services?" That is the question that Global Web Index asked 16 to 64 years old internet users in its recent survey, and according to the result, 55 percent online adults use social networking sites to keep in touch with what their friends are doing; 41 percent say they use these sites to stay up-to-date with news, current trends and events, moreover, nearly 4 in 10 use social media to find funny or entertaining content (i.e articles and videos).
Those born between 1980 and the Early 2000s are considered “Millennials” and although generational analysis has a long and distinguished place in social science, as a millennial myself (born in 1981) I hate labels. Not to mention as a millennial I leverage data to make strategic decisions daily and never do I factor in only one variable, like the year someone was born.
I have never been a fan of demographic profiling. Sure, this information, at scale, can reveal certain things about a population – and this can be useful to understand whether there might be a connection between our age and (for example) our propensity to over-eat. Or contract disease. Or buy new cars every four years. But populations don’t interest me. They feel like a dead weight around my sense of, and interest in, humanity. Instead, I prefer audiences.
Many marketers don't know the different parts of their audience that use particular social media websites. This post takes a look at three main social media sites (Facebook, LinkedIn, and Pinterest) and breaks down their demographics so that marketers can have a better understanding about who they're reaching when they use these platforms.
So you’re out and about, eating at a new café, strolling along on the beach. You want to show your friends all the cool things you’re up to, but it’s not interesting enough to tweet or to check-in on Facebook, and it’s not pretty enough to post on Instagram.
Many of the changes of the digital era came because older folks ("digital immigrants" like me) adopted new behaviors, but most of the inertia for business evolution occurred when a wave of "digital natives" came of age. What will happen when the current batch of young "social natives" reach their adult years? A lot, and this will require businesses do far more than just add to the IT stack and hire a couple community managers.