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November 18, 2015
Via Marty Swant in AdWeek comes a new infographic that tries to answer the question: Just how much marketers are spending trying to reach millennials? The answer is: a lot. A helluva lot.
September 15, 2015
There’s some new data coming from Adweek about how people use social media to learn about new products. This infographic created by Carlos Monteiro summarizes the results of the Accenture Interactive's Acquity Group's 2015 Next Generation of Commerce Study, which takes “a deep look into social habits across demographics.”
June 15, 2015
Romania has a problem. They have a large population of elderly people, 40%, living alone. So Vodafone, via McCann Erickson Bucharest, created a marketing campaign around two Romanian widows who were still in the habit of cooking enough food for a full family dinner.
Sunday Grannies
June 10, 2015
The Internet of Things (IoT) is, via Wikipedia, a "network of physical objects ... embedded with electronics, software, sensors and connectivity to enable it to achieve greater value and service by exchanging data." Or, more simply, it's when a plethora of different, everyday stuff is equipped with sensors that communicate with each other and relay information.
Internet of Things
June 02, 2015
My wife and I bought a house last year, and she started a new Pinterest board. The home projects she was putting together were really interesting. So I decided to get in on that action. I created an account. By doing so, I became a rare creature: A man actively using Pinterest.
pinterest perception
May 29, 2015
Via 'How big is Snapchat?' on The photo above is a demonstration, via a very interesting interactive webpage on , of what happens every second on Snapchat . The image and video sharing app has experienced monstrous growth recently . According to Snapchat itself , users...
snapchat size
May 22, 2015
Spredfast, the software platform company that allows large businesses to manage their social media efforts, recently announced its new status as a Tumblr Preferred Data Partner. This partnership will allow Spredfast to access Tumblr's 'firehose,' the real-time feed of all public activity on the Tumblr platform.
Spredfast partnership
May 02, 2015
There have been interesting changes in many of the demographics marketers are accustomed to targeting. Recently, Retail TouchPoints looked at the way that most “empty nesters” consult the web, browse, and buy via mobile. A study was done on shoppers born between the years 1946 and 1964 who do not have children living at home.
business demographics
April 27, 2015
For companies all over the world, effective use of social media sites can act as a gold mine for generating more business, amplifying customer loyalty and satisfaction, and increasing your bottom line. However, not all social media strategies are created equal. Depending on your target demographic, the way you approach social media marketing will inevitably vary.
social media and youth
April 13, 2015
"What are your main reasons for using social networking services?" That is the question that Global Web Index asked 16 to 64 years old internet users in its recent survey, and according to the result, 55 percent online adults use social networking sites to keep in touch with what their friends are doing; 41 percent say they use these sites to stay up-to-date with news, current trends and events, moreover, nearly 4 in 10 use social media to find funny or entertaining content (i.e articles and videos).
social network motivations