Romania has a problem. They have a large population of elderly people, 40%, living alone. So Vodafone, via McCann Erickson Bucharest, created a marketing campaign around two Romanian widows who were still in the habit of cooking enough food for a full family dinner.
The Internet of Things (IoT) is, via Wikipedia, a "network of physical objects ... embedded with electronics, software, sensors and connectivity to enable it to achieve greater value and service by exchanging data." Or, more simply, it's when a plethora of different, everyday stuff is equipped with sensors that communicate with each other and relay information.
My wife and I bought a house last year, and she started a new Pinterest board. The home projects she was putting together were really interesting. So I decided to get in on that action. I created an account. By doing so, I became a rare creature: A man actively using Pinterest.
Via 'How big is Snapchat?' on Photoworld.com The photo above is a demonstration, via a very interesting interactive webpage on Photoworld.com , of what happens every second on Snapchat . The image and video sharing app has experienced monstrous growth recently . According to Snapchat itself , users...
Spredfast, the software platform company that allows large businesses to manage their social media efforts, recently announced its new status as a Tumblr Preferred Data Partner. This partnership will allow Spredfast to access Tumblr's 'firehose,' the real-time feed of all public activity on the Tumblr platform.
There have been interesting changes in many of the demographics marketers are accustomed to targeting. Recently, Retail TouchPoints looked at the way that most “empty nesters” consult the web, browse, and buy via mobile. A study was done on shoppers born between the years 1946 and 1964 who do not have children living at home.
For companies all over the world, effective use of social media sites can act as a gold mine for generating more business, amplifying customer loyalty and satisfaction, and increasing your bottom line. However, not all social media strategies are created equal. Depending on your target demographic, the way you approach social media marketing will inevitably vary.
"What are your main reasons for using social networking services?" That is the question that Global Web Index asked 16 to 64 years old internet users in its recent survey, and according to the result, 55 percent online adults use social networking sites to keep in touch with what their friends are doing; 41 percent say they use these sites to stay up-to-date with news, current trends and events, moreover, nearly 4 in 10 use social media to find funny or entertaining content (i.e articles and videos).
Those born between 1980 and the Early 2000s are considered “Millennials” and although generational analysis has a long and distinguished place in social science, as a millennial myself (born in 1981) I hate labels. Not to mention as a millennial I leverage data to make strategic decisions daily and never do I factor in only one variable, like the year someone was born.