How does that listening play out in actionable ways? What should you be listening for, and how do you take listening to the next level? Register now to learn from our expert panel.

demographics

May 22, 2015
Spredfast, the software platform company that allows large businesses to manage their social media efforts, recently announced its new status as a Tumblr Preferred Data Partner. This partnership will allow Spredfast to access Tumblr's 'firehose,' the real-time feed of all public activity on the Tumblr platform.
Spredfast partnership
May 02, 2015
There have been interesting changes in many of the demographics marketers are accustomed to targeting. Recently, Retail TouchPoints looked at the way that most “empty nesters” consult the web, browse, and buy via mobile. A study was done on shoppers born between the years 1946 and 1964 who do not have children living at home.
business demographics
April 27, 2015
For companies all over the world, effective use of social media sites can act as a gold mine for generating more business, amplifying customer loyalty and satisfaction, and increasing your bottom line. However, not all social media strategies are created equal. Depending on your target demographic, the way you approach social media marketing will inevitably vary.
social media and youth
April 13, 2015
"What are your main reasons for using social networking services?" That is the question that Global Web Index asked 16 to 64 years old internet users in its recent survey, and according to the result, 55 percent online adults use social networking sites to keep in touch with what their friends are doing; 41 percent say they use these sites to stay up-to-date with news, current trends and events, moreover, nearly 4 in 10 use social media to find funny or entertaining content (i.e articles and videos).
social network motivations
March 29, 2015
Overall, when compared to other social media sites, Pinterest users are more likely to purchase products from their most shared categories, reveals new data from ShareThis.
pinterest demographic infographic
February 23, 2015
Those born between 1980 and the Early 2000s are considered “Millennials” and although generational analysis has a long and distinguished place in social science, as a millennial myself (born in 1981) I hate labels. Not to mention as a millennial I leverage data to make strategic decisions daily and never do I factor in only one variable, like the year someone was born.
October 13, 2014
Identifying a primary demographic is as important, if not more important, in online video, viral and social media marketing than in more traditional channels of advertising and marketing.
August 18, 2014
Ofcom’s annual study into the UK’s viewing, listening, internet and communications habits is always worth a read. And this year’s tome is no different.
August 15, 2014
I have never been a fan of demographic profiling. Sure, this information, at scale, can reveal certain things about a population – and this can be useful to understand whether there might be a connection between our age and (for example) our propensity to over-eat. Or contract disease. Or buy new cars every four years. But populations don’t interest me. They feel like a dead weight around my sense of, and interest in, humanity. Instead, I prefer audiences.
May 21, 2014
Many marketers don't know the different parts of their audience that use particular social media websites. This post takes a look at three main social media sites (Facebook, LinkedIn, and Pinterest) and breaks down their demographics so that marketers can have a better understanding about who they're reaching when they use these platforms.

Pages