#SMTLive Schedule


April 17, 2017
Citipost Mail released a new infographic looking at how Generation X and Baby Boomers are using social media, and how you can use this to inform and improve your online marketing campaigns.
How to Market to Generation X and Baby Boomers on Social Media [Infographic] | Social Media Today
March 24, 2017
This new infographic from Citipost Mail looks at some of the key behavioral traits and trends among each generation.
How to Market to Different Generations on Social Media [Infographic] | Social Media Today
March 21, 2017
This new infographic outlines some of key demographic data points for each of the major social networks.
Top Social Network Demographics 2017 [Infographic] | Social Media Today
February 24, 2017
Sprout Social has released a new report which looks at the key social media habits and trends among different age groups.
New Report Shows Social Media Preferences and Habits Among Generations | Social Media Today
January 10, 2017
Your ability to engage with the world depends on your ability to see, and respect, just how diverse the people around you are.
December 06, 2016
Many people confuse personas with demographics - and there's an important distinction between the two.
What's the Difference Between Buyer Personas and Demographics? | Social Media Today
March 25, 2016
With all due respect to this current generation, it’s time for marketers and businesses to begin preparing for the next one, Generation Z.
Forget Millennials: It's Time to Prepare for Generation Z | Social Media Today
December 16, 2015
Race. Gender. Sexuality. Class. Immigration status. Religion. Ethnicity. Ability. What do any of these have to do with marketing? Quite a bit, actually. Marketing has always been focused on demographics – targeting groups of people based on specific perceived characteristics (Think “Baby Boomers” or “Working Moms”).
November 18, 2015
Via Marty Swant in AdWeek comes a new infographic that tries to answer the question: Just how much marketers are spending trying to reach millennials? The answer is: a lot. A helluva lot.
September 15, 2015
There’s some new data coming from Adweek about how people use social media to learn about new products. This infographic created by Carlos Monteiro summarizes the results of the Accenture Interactive's Acquity Group's 2015 Next Generation of Commerce Study, which takes “a deep look into social habits across demographics.”