Recent Posts

When Marketers Break the Fourth Wall

BrennanGirdler
Marketing in the digital age is a challenge -- Why? Because the Fourth Wall of social media is tough to breach. The trick is to find the right moment to turn to your audience, wink, and make a quip about the situation (a joke in a movie or play, that is, not your Facebook page). You know what I like to see on Facebook from the brands I follow? Cool stuff made and shared by interesting people. You can’t do this by promoting your boring products, candy bars, and hardware supplies.
When Marketers Break the Fourth Wall

When It Comes to Social Media, Consumers Won't Take No for An Answer

steve olenski
Nearly 90% of consumers surveyed said they’d be either somewhat less likely or far less likely to do business with that company in the future if confronted with this... and it involves the word "no."
When It Comes to Social Media, Consumers Won't Take No for An Answer

What 2012 Holds for the Digital Marketing Industry – A Sneak Preview

steve olenski
The trends that will chart the course of the digital marketing industry for the year ahead.
What 2012 Holds for the Digital Marketing Industry – A Sneak Preview

What the New Twitter Brand Pages Mean to Marketers

steve olenski
Late to the party or not, Twitter has followed in Facebook's and Google+'s footsteps with the launch of their new brand pages and brand marketers would be wise to sit up and take notice of the new features coming to a Twitter account near them. Clearly the brand battle lines are being drawn.

Social Media and Word of Mouth Marketing May Not Be the Same But...

steve olenski
Slightly altering my thinking, I now think social media and word of mouth marketing may not be the same per se but... they are related for sure. Not like Uncle Earl who gave you socks instead of toys when you were a kid; no social media and word of mouth marketing a lot closer than that on the marketing family tree.
Social Media and Word of Mouth Marketing May Not Be the Same But...