#SMTLive Schedule

digital marketers

March 06, 2017
The marketing landscape is always evolving - here are some key skills that modern marketers need to be on top of.
10 Must-Have Skills for Content Marketers in 2017 | Social Media Today
June 16, 2015
Car-sharing service Zipcar UK has found that by focussing their marketing efforts on their owned properties, as opposed to honing in on Facebook, they've been able to realise greater overall performance. Here's how they've done it.
How the World's Largest Car-Sharing Company Uses Social Campaigns to Drive Traffic | Social Media Today
July 10, 2014
Marketing in the digital age is a challenge -- Why? Because the Fourth Wall of social media is tough to breach. The trick is to find the right moment to turn to your audience, wink, and make a quip about the situation (a joke in a movie or play, that is, not your Facebook page). You know what I like to see on Facebook from the brands I follow? Cool stuff made and shared by interesting people. You can’t do this by promoting your boring products, candy bars, and hardware supplies.
January 11, 2012
Nearly 90% of consumers surveyed said they’d be either somewhat less likely or far less likely to do business with that company in the future if confronted with this... and it involves the word "no."
January 03, 2012
The trends that will chart the course of the digital marketing industry for the year ahead.
December 09, 2011
Late to the party or not, Twitter has followed in Facebook's and Google+'s footsteps with the launch of their new brand pages and brand marketers would be wise to sit up and take notice of the new features coming to a Twitter account near them. Clearly the brand battle lines are being drawn.
December 02, 2011
Slightly altering my thinking, I now think social media and word of mouth marketing may not be the same per se but... they are related for sure. Not like Uncle Earl who gave you socks instead of toys when you were a kid; no social media and word of mouth marketing a lot closer than that on the marketing family tree.