Informed management consultants and industry analysts agree, the digital transformation journey begins with the adoption of digital marketing practices that enable companies to evolve beyond obsolete advertising-centric thinking.
Social media sites are where consumers are investing more and more time and energy, which is also the reason that they’re one of the most profitable mediums for advertising. SalesForce has put together an infographic which outlines some of the reasons why social media is taking up a leading role in modern marketing tactics.
I was recently invited to take part in panel discussion on the value of networking and how to do it effectively. It’s not something I consider myself to be an expert in (in fact I wouldn’t refer to myself as an expert in anything!), but it is something I enjoy, although I would simply describe it...
Via Lauren Johnson in AdWeek, people around the world are now watching as much video online as they are through traditional sources such as television, according to a new survey from Millward Brown. The large study surveyed more than 13,000 multiscreen viewers (people who use both a TV and a computer for media) in 42 countries on what they think about digital advertising.
Creating relevant and seamless content strategy was the subject of our recent # SMTLive discussion with Chad Pollitt of Relevance, Drew Neisser of Renegade and Kristine Vick of SAS, and it was itself revealing of how far we have come in digital story-telling, and how far we still have to go.
Marketing works differently now. Push is out. Pull is in. You have to think inbound. Traditional “outbound” marketing tactics that dominated the pre-Google world are now alarmingly ineffective. We all have the power to filter out advertising and we’re not afraid to use it.
Digital marketing requires nimble strategies that evolve with the times. There should be no status quo and no resting on your laurels if you want to stay at the top of your competitive game. Past performance is in no way an indicator of future results, and neither is the time or budget you dedicate to your digital marketing strategy. Plenty of large corporations with seven-digit budgets make major marketing mistakes. Here are seven of the most common digital marketing missteps made by companies of all sizes.