- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career Growth#SocBizShakeUp: Sandy Carter at The Social Shake-UpThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
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In a B2B world – where 84% of marketers are using some form of social media – responding to customer demands and trends and developing the appropriate strategy is crucial. Here are some facts we, as B2B marketers, simply can’t ignore.
There are a number of reasons why websites suffer downtime. The server may be experiencing systems overload, hardware malfunctions or data center issues. It may be DNS-related like the DNS address may have been wrongly encoded or the domain name has already expired.
When it comes to your content marketing, what is more important, quality or quantity? Your content should be of a high quality, but Google has kind of made it impossible for you not to churn out content all the time.
Although working with a new social platform is a gamble, it’s a calculated one when you’re dealing with platforms like Snapchat. Ephemeral messaging is full of active users and little brand presence. It’s important for brands to start participating now and working it into to their social marketing mix to capture the attention of this new audience.
At first glance, it sure seems like digital is complicating marketing, and ruining things for marketers. However, even though it may be making life hell for marketers, digital is actually simplifying marketing, at least on a broad strategic level.
As we enter the last 6 months of 2014, investing in digital spending is quickly becoming a priority with B2B marketers. As ROI and creating a streamlined customer experience continues to prove the power of digital spending, we’re seeing a steep drop in traditional marketing dollars as digital strategy grabs a bigger slice of the overall budget. Digital marketing provides a cost-effective, metrics-driven, brand awareness to businesses of all sizes. By investing in digital, B2B marketers are nimble and engage more qualified audience for their products.
Whether you’re just about to embark on your professional career, or have been in work for a number of years, there may come a time when you consider breaking out from the the norm and going out on your own.
If there is one powerful outcome from the advancement of technology it would be marketing. Gone are the days of running an ad in the local paper and wondering if anyone saw it.
Marketing teams around the world are pushing the digital agenda. The better among them are scratching their heads about the ROI, how to create an effective integrated campaign and where to find the best talent. The answers are far from easy. Meanwhile, there are many that continue to bark up the wrong tree, investing in delusional marketing rather than effective digital marketing.
B2B digital marketing is hard enough – trying to develop quality content and use ingenious tools to attract a market-savvy and budget conscious audience. You may use marketing analytics and KPIs to analyze your digital and social media Return on Investment, but here are some surefire signs your digital marketing strategy is failing you – and how to fix it.