Digital marketing continues to be a top priority for both B2B and B2C companies as we get closer to the New Year. With 2014 coming to an end, let’s take a look at some of the top digital marketing trends experts predict will dominate in 2015.
You've heard it before. Google is king because 80% of people go through Google to find information, so just do SEO and you will be successful. This isn't enough anymore. Google rating is important, but your own website should be queen. It needs to be powerful in terms of content and more.
Being in the competitive world of digital marketing requires every internet marketer to exercise agility and flexibility in their marketing strategies. The world of digital marketing is imbued with innovation that changes constantly and your business should be adept in embracing these changes.
It’s that time of year again folks – you know, the time for marketing talking heads (like me) to give their predictions for the coming year. While every prediction is not certain to come true, what I do know is that next year digital marketing will be even more exciting than it has been this year.
We’re closing in on the tail end of 2014. That means marketers are rushing to get first SEO dibs on year’s-end, round-up posts (like Consumer Report’s Best & Worst of 2014), a bunch of awards (like the annual Content Marketing Awards hosted by CMI), and way more futuristic posts about the upcoming year than you could possibly want to read (like, everyone in marketing).
Nonprofits make a huge chunk of their revenue during the last few weeks of the year – from Thanksgiving until December 31st at 11:59pm. In fact, Blackbaud has found that this year-end fundraising spike happens every year.
I know, it’s always a tricky thing to (try to) predict the future but it’s also a fun exercise. It’s a sound way to reflect about the past year and seeing bits and pieces that amount to, sometimes, an upcoming trend.
Budgeting season is upon us! To get you started in the right direction, we found a few studies on what CMOs are prioritizing for digital in the next year, and even the next five years. It’s important to know how the industry is trending, whether you’re the CMO or you’ll be the one carrying out the day-to-day execution.