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digital marketing

February 05, 2016
During the first quarter of every year, small businesses re-evaluate what they are doing and whether it works. They devise new goals for the year. They also come up with marketing plans. Businesses throw out the marketing strategies that haven’t been successful and try new marketing strategies. To help you figure out how to spend your marketing dollars in 2016, the top digital marketing leaders is explaining these hot trends for this year.
January 29, 2016
One needn’t look any further than Amazon to bear witness to the growing power of eCommerce. This past holiday season offered up a spate of direct and anecdotal evidence to suggest that eCommerce in general, and mCommerce (mobile commerce) in particular, is on the rise and is quickly redefining the retail landscape.
Note to Businesses: We're All in eCommerce Now
January 25, 2016
We’re living in an age of what I call “digital chaos.” Organizations are dabbling in new social media platforms, developing emails that hopefully people open, and trying to create content that people view and (by some miracle) share before swiping up or down on their smart phone. The problem is that often there's no method to the madness. This let’s-throw-stuff-at-the-wall-and-see-what-sticks approach can yield some positive results, but it’s not sustainable, measurable, or necessarily connected to the organization’s business objectives. Enter the digital marketing strategy.
10 steps to an effective digital strategy
December 18, 2015
Why are today’s savvy CEOs more deeply involved in marketing strategy? We know from prior market research that digital marketing adoption is often the precursor to the creation and execution of a broad corporate-wide digital transformation agenda. That’s why.
December 17, 2015
Given the increase in spending activity and consumer downtime in December, holiday period marketing is critical. However, you have to design your marketing to reach your, specific, audience behaviors in order to make it as effective as possible
Online Marketing Tips for the Holiday Period | Social Media Today
November 28, 2015
With another Thanksgiving holiday upon us, it seems only proper that we digital marketers take a moment to reflect on the fact that we have a lot to be thankful for. After all, whether by fate or design, we find ourselves working in a fast-growing field where our skill sets are currently highly sought after, and are expected to be in even greater demand in coming years.
Digital Marketers We Have a Lot to Be Thankful For
November 24, 2015
Informed management consultants and industry analysts agree, the digital transformation journey begins with the adoption of digital marketing practices that enable companies to evolve beyond obsolete advertising-centric thinking.
November 17, 2015
Social media sites are where consumers are investing more and more time and energy, which is also the reason that they’re one of the most profitable mediums for advertising. SalesForce has put together an infographic which outlines some of the reasons why social media is taking up a leading role in modern marketing tactics.
4 Reasons Social Ads Beat Traditional Commercials [Infographic] | Social Media Today
November 16, 2015
If a company wants to actually get the most out of social media and effectively market over the Internet, here are some important ideas which need to be debunked for any small business’s sake.
November 12, 2015
What does next year hold in store for the digital marketing arena? There’s no way of knowing for sure, but hare are some predictions of what might be on the horizon from SMT Best Thinker Chad Pollitt.