If your brand is used to shouting its message on every social channel and wary of joining the digital customer exchange, this webinar is for you. Register here!

digital marketing

August 28, 2015
B2B marketing has come a long way. In recent years, we’ve seen evidence that the B2B marketer has made progress in digital marketing, especially in the area of content marketing. The team at Find and Convert have observed three phases of the digital marketing journey, outlined here in a new infographic.
The 3 Stages of the B2B Digital Marketer [Infographic] | Social Media Today
August 08, 2015
Paid search, also known as PPC, is an important tool for your digital marketing strategy, but the problem is that if you're not working with an agency or expert, you're probably making a few mistakes that are seriously impacting your campaign performance, and ultimately, your bottom line. Use this post as a guide to making smarter decisions in your Google AdWords campaigns.
3 PPC mistakes you're probably making
August 08, 2015
If you've never utilized paid search as part of your marketing strategy, check out this guide on Google AdWords and how to use PPC for your business.
Google AdWords
July 18, 2015
Graubünden Tourism put a video poster at Zürich's main railway station, linking one of the most hectic places in Switzerland with one of its most peaceful in real-time. What happened next will amaze you - i t almost brought tears to my eyes. And we as social marketers can learn a lot from it.
Graubünden Tourism
June 16, 2015
Car-sharing service Zipcar UK has found that by focussing their marketing efforts on their owned properties, as opposed to honing in on Facebook, they've been able to realise greater overall performance. Here's how they've done it.
How the World's Largest Car-Sharing Company Uses Social Campaigns to Drive Traffic | Social Media Today
June 10, 2015
It’s not Friday, it’s hump day. But that doesn’t mean we can’t roundup some digital news from the last several days to take note of. Don’t let the fact that there are TWO MORE DAYS until the weekend stop you from pretending it’s the end of something. Anyway, here’s the latest and greatest in digital & marketing happenings.
May 31, 2015
E-commerce and the online digital world are forever evolving. After years of transition from the emphasis of offline to online slowly convincing the non-believers, e-commerce businesses and their low cost business plans have been proven to be a winning formula for many start-ups. Below we analyse the four most profitable digital channels that have the highest return on investment (ROI) compared to other forms of digital marketing communications.
May 23, 2015
Marketing a small business can sometimes seem like a foreign language to small business owners, especially since a lot of small businesses are startups and have never been tasked with spreading the word about their company. Here, you'll learn the top 20 ways to effectively market your small business online.
Small business marketing
May 16, 2015
A mere decade ago, brand building was essentially created on the pillars of packaging and advertising. It involved one-way dialogs and communications. Many feel that those were simpler and easier days. However, some brands were launched only to be left winking in the dark.
brand building
May 16, 2015
I’ve been talking to more companies and fellow marketers about email marketing automation this year than I ever have before. I wanted to write a post about what you should be thinking about before you ever get to choosing the actual platform and set of tools that can help you get to the level with your marketing.
marketing automation