Digital marketing is becoming increasingly important in the modern sales cycle, but traditional methods also still have their place. This infographic looks at some of the stats around offline and online marketing and outreach methods.
An effective call to action can significantly increase the effectiveness of your digital marketing efforts. You want proof? In this post, Barry Feldman outlines the facts, stats and best performing words to use in your CTAs.
Even the tiniest company should probably have some kind of professional web presence. It’s just common sense - potential buyers do everything on the web these days, and you want them to be able to find you there
What are the core, must-do elements of a B2B digital marketing strategy? There’s no definitive answer, and the landscape is changing all the time. It changes so frequently, in fact, that it can be near impossible for brands to keep up.
Ad blockers, virtual reality, stimulating more senses - the latest news out of SXSW suggests that marketing is on the brink of a whole new evolution - John Bohan gives his review of the key SXSW info for digital marketers in this post.