Creating relevant and seamless content strategy was the subject of our recent # SMTLive discussion with Chad Pollitt of Relevance, Drew Neisser of Renegade and Kristine Vick of SAS, and it was itself revealing of how far we have come in digital story-telling, and how far we still have to go.
Marketing works differently now. Push is out. Pull is in. You have to think inbound. Traditional “outbound” marketing tactics that dominated the pre-Google world are now alarmingly ineffective. We all have the power to filter out advertising and we’re not afraid to use it.
Digital marketing requires nimble strategies that evolve with the times. There should be no status quo and no resting on your laurels if you want to stay at the top of your competitive game. Past performance is in no way an indicator of future results, and neither is the time or budget you dedicate to your digital marketing strategy. Plenty of large corporations with seven-digit budgets make major marketing mistakes. Here are seven of the most common digital marketing missteps made by companies of all sizes.
Influencer marketing is a great way for brands to connect with their target audience and drive engagement and sales, but is influencer marketing only for large companies and brands with unlimited marketing budgets? Hint: it's not, and this post will highlight influencer marketing companies that can fit your budget.
Are your landing page optimization efforts actually killing your conversion rates? If you’re stuck in low single digits and celebrating every .5% increase as a big win, I’m inclined to say yes. But what if I told you that you could increase your conversion rates … without doing landing page optimization?
Just because banks are in the financial industry doesn't mean they have to do more buttoned-down marketing. In this post, Brad Friedman outlines how and why banks should look to more creative content strategies in their marketing approach.
B2B marketing has come a long way. In recent years, we’ve seen evidence that the B2B marketer has made progress in digital marketing, especially in the area of content marketing. The team at Find and Convert have observed three phases of the digital marketing journey, outlined here in a new infographic.
Paid search, also known as PPC, is an important tool for your digital marketing strategy, but the problem is that if you're not working with an agency or expert, you're probably making a few mistakes that are seriously impacting your campaign performance, and ultimately, your bottom line. Use this post as a guide to making smarter decisions in your Google AdWords campaigns.