Recent Posts

The CMO’s 2015 Digital Priorities [Infographic]

Tiffani_Allen
Budgeting season is upon us! To get you started in the right direction, we found a few studies on what CMOs are prioritizing for digital in the next year, and even the next five years. It’s important to know how the industry is trending, whether you’re the CMO or you’ll be the one carrying out the day-to-day execution.
The CMO’s 2015 Digital Priorities [Infographic]

Digital Marketing Facts You Can't Ignore

Mary Wieder
In a B2B world – where 84% of marketers are using some form of social media – responding to customer demands and trends and developing the appropriate strategy is crucial. Here are some facts we, as B2B marketers, simply can’t ignore.
Digital Marketing Facts You Can't Ignore

Website Downtime Survival: 4 Negative Impacts of Website Downtime to Businesses

marshalldion
There are a number of reasons why websites suffer downtime. The server may be experiencing systems overload, hardware malfunctions or data center issues. It may be DNS-related like the DNS address may have been wrongly encoded or the domain name has already expired.
Website Downtime Survival: 4 Negative Impacts of Website Downtime to Businesses

Quality vs. Quantity: The Content Marketing Struggle

Wyzowl
When it comes to your content marketing, what is more important, quality or quantity? Your content should be of a high quality, but Google has kind of made it impossible for you not to churn out content all the time.
Quality vs. Quantity: The Content Marketing Struggle

Digital Marketing Prospecting in Social

Tatiana Mejia
Although work­ing with a new social plat­form is a gam­ble, it’s a cal­cu­lated one when you’re deal­ing with plat­forms like Snapchat. Ephemeral mes­sag­ing is full of active users and lit­tle brand pres­ence. It’s impor­tant for brands to start par­tic­i­pat­ing now and work­ing it into to their social mar­ket­ing mix to cap­ture the atten­tion of this new audience.
Digital Marketing Prospecting in Social

Digital Is Complicating Marketer’s Lives, but Simplifying Marketing

Chris Horton
At first glance, it sure seems like digital is complicating marketing, and ruining things for marketers. However, even though it may be making life hell for marketers, digital is actually simplifying marketing, at least on a broad strategic level.
Digital Is Complicating Marketer’s Lives, but Simplifying Marketing

The 2014 Digital Dollar Shift [INFOGRAPHIC]

Kristin Lubben
As we enter the last 6 months of 2014, investing in digital spending is quickly becoming a priority with B2B marketers. As ROI and creating a streamlined customer experience continues to prove the power of digital spending, we’re seeing a steep drop in traditional marketing dollars as digital strategy grabs a bigger slice of the overall budget. Digital marketing provides a cost-effective, metrics-driven, brand awareness to businesses of all sizes. By investing in digital, B2B marketers are nimble and engage more qualified audience for their products.
The 2014 Digital Dollar Shift [INFOGRAPHIC]

5 Tips On Becoming A Digital Freelancer

Lauren Riley
Whether you’re just about to embark on your professional career, or have been in work for a number of years, there may come a time when you consider breaking out from the the norm and going out on your own.
5 Tips On Becoming A Digital Freelancer

Digital Marketing Technology

Neil Tolbert
If there is one powerful outcome from the advancement of technology it would be marketing. Gone are the days of running an ad in the local paper and wondering if anyone saw it.
Digital Marketing Technology

Is This Digital Marketing or Delusional Marketing?

MinterDial
Marketing teams around the world are pushing the digital agenda. The better among them are scratching their heads about the ROI, how to create an effective integrated campaign and where to find the best talent. The answers are far from easy. Meanwhile, there are many that continue to bark up the wrong tree, investing in delusional marketing rather than effective digital marketing.
Is This Digital Marketing or Delusional Marketing?