Recent Posts

What Makes a Good Website?

StefanP
You've heard it before. Google is king because 80% of people go through Google to find information, so just do SEO and you will be successful. This isn't enough anymore. Google rating is important, but your own website should be queen. It needs to be powerful in terms of content and more.
What Makes a Good Website?

Don't Get Caught with These Obsolete Digital Marketing Strategies

Jayson Bowden
Being in the competitive world of digital marketing requires every internet marketer to exercise agility and flexibility in their marketing strategies. The world of digital marketing is imbued with innovation that changes constantly and your business should be adept in embracing these changes.
Don't Get Caught with These Obsolete Digital Marketing Strategies

8 Bold Predictions for Digital Marketing in 2015

chadpollitt
It’s that time of year again folks – you know, the time for marketing talking heads (like me) to give their predictions for the coming year. While every prediction is not certain to come true, what I do know is that next year digital marketing will be even more exciting than it has been this year.
8 Bold Predictions for Digital Marketing in 2015

Content Marketing Minds: 13 Provocative Content Marketing Predictions for 2015

JeanSpencer
We’re closing in on the tail end of 2014. That means marketers are rushing to get first SEO dibs on year’s-end, round-up posts (like Consumer Report’s Best & Worst of 2014), a bunch of awards (like the annual Content Marketing Awards hosted by CMI), and way more futuristic posts about the upcoming year than you could possibly want to read (like, everyone in marketing).
Content Marketing Minds: 13 Provocative Content Marketing Predictions for 2015

3 Powerful Fundraising Strategies for Email

JohnHaydon
Nonprofits make a huge chunk of their revenue during the last few weeks of the year – from Thanksgiving until December 31st at 11:59pm. In fact, Blackbaud has found that this year-end fundraising spike happens every year.
3 Powerful Fundraising Strategies for Email

5 Digital Marketing Trends for 2015

gonzogonzo
I know, it’s always a tricky thing to (try to) predict the future but it’s also a fun exercise. It’s a sound way to reflect about the past year and seeing bits and pieces that amount to, sometimes, an upcoming trend.
5 Digital Marketing Trends for 2015

Ad Retargeting: It’s About Context, Relevance and Value

Chris Horton
More businesses should be using ad retargeting to increase brand awareness, influence purchase decision, and optimize sales conversion.
Ad Retargeting: It’s About Context, Relevance and Value

The CMO’s 2015 Digital Priorities [Infographic]

Tiffani_Allen
Budgeting season is upon us! To get you started in the right direction, we found a few studies on what CMOs are prioritizing for digital in the next year, and even the next five years. It’s important to know how the industry is trending, whether you’re the CMO or you’ll be the one carrying out the day-to-day execution.
The CMO’s 2015 Digital Priorities [Infographic]

Digital Marketing Facts You Can't Ignore

Mary Wieder
In a B2B world – where 84% of marketers are using some form of social media – responding to customer demands and trends and developing the appropriate strategy is crucial. Here are some facts we, as B2B marketers, simply can’t ignore.
Digital Marketing Facts You Can't Ignore

Website Downtime Survival: 4 Negative Impacts of Website Downtime to Businesses

marshalldion
There are a number of reasons why websites suffer downtime. The server may be experiencing systems overload, hardware malfunctions or data center issues. It may be DNS-related like the DNS address may have been wrongly encoded or the domain name has already expired.
Website Downtime Survival: 4 Negative Impacts of Website Downtime to Businesses