An effective call to action can significantly increase the effectiveness of your digital marketing efforts. You want proof? In this post, Barry Feldman outlines the facts, stats and best performing words to use in your CTAs.
Even the tiniest company should probably have some kind of professional web presence. It’s just common sense - potential buyers do everything on the web these days, and you want them to be able to find you there
What are the core, must-do elements of a B2B digital marketing strategy? There’s no definitive answer, and the landscape is changing all the time. It changes so frequently, in fact, that it can be near impossible for brands to keep up.
Ad blockers, virtual reality, stimulating more senses - the latest news out of SXSW suggests that marketing is on the brink of a whole new evolution - John Bohan gives his review of the key SXSW info for digital marketers in this post.
During the first quarter of every year, small businesses re-evaluate what they are doing and whether it works. They devise new goals for the year. They also come up with marketing plans. Businesses throw out the marketing strategies that haven’t been successful and try new marketing strategies. To help you figure out how to spend your marketing dollars in 2016, the top digital marketing leaders is explaining these hot trends for this year.
One needn’t look any further than Amazon to bear witness to the growing power of eCommerce. This past holiday season offered up a spate of direct and anecdotal evidence to suggest that eCommerce in general, and mCommerce (mobile commerce) in particular, is on the rise and is quickly redefining the retail landscape.
We’re living in an age of what I call “digital chaos.” Organizations are dabbling in new social media platforms, developing emails that hopefully people open, and trying to create content that people view and (by some miracle) share before swiping up or down on their smart phone. The problem is that often there's no method to the madness. This let’s-throw-stuff-at-the-wall-and-see-what-sticks approach can yield some positive results, but it’s not sustainable, measurable, or necessarily connected to the organization’s business objectives. Enter the digital marketing strategy.
Why are today’s savvy CEOs more deeply involved in marketing strategy? We know from prior market research that digital marketing adoption is often the precursor to the creation and execution of a broad corporate-wide digital transformation agenda. That’s why.