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Digital Rebranding: Logistical and Human Factors

Courtney Hunt
No organization should undertake a rebranding effort without being fully prepared to commit to the process, particularly when it comes to all the digital Is and Ts that need to be dotted and crossed. Physical rebranding creates its own share of complexities, of course, but there’s a finiteness to physical property that digital property doesn’t seem to have.
Digital Rebranding: Logistical and Human Factors