Recent Posts

Blogger Outreach: Proper Disclosure and Compensation Practices

Kristen Matthews
There has been a lot of buzz around Microsoft’s blogger outreach fail and let’s face it, it could have happened to a number of different brands. Microsoft is just unfortunate in the fact that they are a big name and their fail got heavily promoted.
Blogger Outreach: Proper Disclosure and Compensation Practices

Caribou Coffee Brews Social Media Crisis

EricSchwartzman
Caribou Coffee’s announcement last week, that the company was shuttering stores and laying off employees, proves that relying exclusively on a press release to deliver unpleasant news is a bad strategy in the digital age.
Caribou Coffee Brews Social Media Crisis

Transparency and Disclosure: Honda on Facebook

FastWonder