What Salesforce has done with Dreamforce is astounding. It’s currently third on my list of fascinating social experiments behind Las Vegas (its history and growth), and Burning Man. It really is in that same group of phenomenon that transcends boundaries and easy classification (and it’s the only one that doesn’t take place in the desert).
There is a shift happening in the customer service community. Words like service, support and even call center are being replaced by new phrases like customer engagement and customer experience. The refrain recently has been “customer service is a marketing opportunity.”
Are you looking to up your social selling game at Dreamforce this year? We’ve got you covered. Here’s how you can become stronger in each of these areas before, during, and after your trip to Dreamforce '14.
Salesforce CEO Marc Benioff knows how to put on a show. The annual Salesforce conference, Dreamforce takes over San Francisco for a week, with 1450 Sessions, 400 companies presenting and 145,000 registered attendees. Amid the crowds and Uber surge pricing, Salesforce takes the opportunity to trot out their latest product launches and marketing messages.
It’s that time of year when masses of CRM vendors and professionals descend on San Francisco for Salesforce’s annual user conference, Dreamforce. It’s a good time to take stock of the CRM industry as a whole and consider where we’ve been, where we are and — most important — where we’re going.
At Dreamforce last Fall, Salesforce introduced its new platform offering, Salesforce1.This week I attended the World Tour event in NYC for Salesforce1 and spent some time talking to Salesforce execs and an assortment of customers about the platform.
Is there really such a center of gravity that over 100,000 people would care to pay attention and invest time, money and resources in attending a software vendor’s user conference? Maybe if Green Day, Sean Penn, Marissa Meyer, Sheryl Sandberg, and Deepak Chopra were to attend (which they did), it would make a little more sense.
Speed to prepare, adapt and change for the economy of the future is a competitive advantage. What are the best ways to help organizations and their people accelerate change? How do we best educate existing and future hires on new thinking and skills? How do we best motivate and compensate them?
Dreamforce is an awesome event for anyone in B2B sales. If you just can’t get away because of your work obligations, don’t despair. No need for a case of FOMO. By using the ideas below you can get some great takeaways from the event AND not feel hungover or have sore feet from all the walking.