Recent Posts

Why You Should Ignore 'Expert' Lists

memktgservices
I’m having a love/hate relationship with the social media industry right now. I’ll be a big girl and admit it. What am I talking about? “Expert” lists. For all the value they can bring, I love them and for the negative they also bring, well, they suck.
Why You Should Ignore 'Expert' Lists

3 Social Media Myths We Need to Squash in 2015

Shelley Pringle
There’s a lot of social media advice floating around these days. I’m sure it would stretch to the moon and back several times, even if you wrote it all down in a teeny, tiny font. Some of it’s useful, grounded in solid marketing and business strategy. The rest of it? Meh.
3 Social Media Myths We Need to Squash in 2015

Learn Cloud Hopes to Crowdsource Education

Adi Gaskell
Education has arguably been one of the biggest recipients of crowdsourcing output over the last few years. The example of Wikipedia has led to a host of projects that have aimed to provide a plethora of online material cheaply and widely.
Learn Cloud Hopes to Crowdsource Education

How the Web Gives the Gift of Education to the Deprived

Adi Gaskell
One of the more interesting aspects of the modern web economy is the ability for talented people to transmit their expertise regardless of their location. It’s meant things like Khan Academy have streamed their tutorials to millions around the world, TED videos have been viewed over a billion times, and MOOCs have made stars out of the best lecturers.
How the Web Gives the Gift of Education to the Deprived

New Study Misses the Point on Social Media in the Classroom

Adi Gaskell
A recent paper released by the University of Leicester explored the role social media plays in our classrooms. The headline from the report was that very few teachers were what they called ‘social media enthusiasts’.
New Study Misses the Point on Social Media in the Classroom

What Marketing Schools Should Really Be Teaching Students

tommy_landry
When I went to business school (more years ago than I will voluntarily admit), our marketing coursework focused heavily on the basics. For example, we spent a great deal of time digging into the Four P’s (Product, Price, Placement, Promotion). Today, the whole game has changed.
What Marketing Schools Should Really Be Teaching Students

A Learning Network for Change Makers

Adi Gaskell
Positive Deviance is a concept that was coined by researcher Richard Pascale. It suggests that within any field, there will be pockets of excellence, whereby things are done exceptionally well. The key, therefore, is to locate those deviants, and find out what it is about them that enables them to succeed in the same circumstances where others are not.
A Learning Network for Change Makers

Beyond Engagement: Educational Influence - A Study in Advocacy

greykite
Advocacy allows Birkbeck, University of London, to keep existing students, alumni and business connections engaged with every member of the wider university community. Birkbeck's largest source of students is recommendations from alumni, and advocacy is a critical part of its marketing activity.
Beyond Engagement: Educational Influence - A Study in Advocacy

Can You Really Teach via Twitter?

Adi Gaskell
Twitter is undoubtedly great for many things, and its rapid growth underlines the utility many people find in the site. There is nevertheless the impression that it is largely used for the fluffier things in life.
Can You Really Teach via Twitter?

3 Essential Skills for the 21st Century

aberkson
Over the past two years my school district has been involved in a strategic planning process with the expressed goal of better understanding our mission as a district and what kind of education we want our children to experience. What skills do I really want my children to learn? What skills will lead to success in the 21st century? It came down to three essential skills.
3 Essential Skills for the 21st Century