What is the main motivation to interact with a brand online? Why do people come to your website? Why do they follow you on Twitter? Most of them are seeking information. They want to learn what they can to make a smart decision. Should they buy your product or your competitor’s? People are online to educate themselves.
Although social networks and the world of social media have been in existence for more than a decade now, it has taken a long time for our educational system to catch up with the way that people currently communicate with each other. Instead, high education has been pecking at the subject, unsure of what to make of it.
The oldest millennials --those born between 1980 and 1995--are now entering their mid-thirties, which means a new generation is on the rise. Generation Z, those youngsters born after 1995, is about to enter college, and with that comes expectations about the workforce that will g reet them afterwards.
Many colleges are adding social media undergraduate degrees and MBAs to their roster of majors. If you want to work in PR or marketing, you may want to consider this major for your Bachelor's or Master's to make yourself more marketable now and in years to come. You shouldn't assume that you can succeed in social media for business without formal training – it's a far different animal than Tweeting and Instagramming for your own personal use. Check out these five reasons a degree in social media may make sense for you.
I was recently invited by Globaltech Bridge to give a social media overview to a group of Colombian university professors and start-up CEOs. As their proficiency levels varied, they wanted a basic introduction to social media in Silicon Valley, tactics for the most popular platforms, and insights...
It’s uncommon to find people in the modern world who don’t have social media accounts, yet organizations still struggle with how to effectively use social media for business. Many look to hire millennials to build and run a new social media program. Most millennials do possess an innate understanding of social media through personal use, but there’s a major difference between tweeting for yourself and effectively using Twitter for marketing strategy.
I’ve written a bit over the past year or so on the rise of games that are aimed not just to provide fun for the players, but also to help deliver some kind of social good to society too. Indeed, only last week I covered a game called Elegy for a Dead World which aims to help players absorb themselves in the creative world of Byron or Keats.
The world of social media can be a vast and overwhelming place. To help you find your way, Overdrive Interactive has updated their popular Social Media Map which provides a comprehensive index to all things social media.
I’m having a love/hate relationship with the social media industry right now. I’ll be a big girl and admit it. What am I talking about? “Expert” lists. For all the value they can bring, I love them and for the negative they also bring, well, they suck.
There’s a lot of social media advice floating around these days. I’m sure it would stretch to the moon and back several times, even if you wrote it all down in a teeny, tiny font. Some of it’s useful, grounded in solid marketing and business strategy. The rest of it? Meh.