I’ve written a bit over the past year or so on the rise of games that are aimed not just to provide fun for the players, but also to help deliver some kind of social good to society too. Indeed, only last week I covered a game called Elegy for a Dead World which aims to help players absorb themselves in the creative world of Byron or Keats.
The world of social media can be a vast and overwhelming place. To help you find your way, Overdrive Interactive has updated their popular Social Media Map which provides a comprehensive index to all things social media.
I’m having a love/hate relationship with the social media industry right now. I’ll be a big girl and admit it. What am I talking about? “Expert” lists. For all the value they can bring, I love them and for the negative they also bring, well, they suck.
There’s a lot of social media advice floating around these days. I’m sure it would stretch to the moon and back several times, even if you wrote it all down in a teeny, tiny font. Some of it’s useful, grounded in solid marketing and business strategy. The rest of it? Meh.
Education has arguably been one of the biggest recipients of crowdsourcing output over the last few years. The example of Wikipedia has led to a host of projects that have aimed to provide a plethora of online material cheaply and widely.
One of the more interesting aspects of the modern web economy is the ability for talented people to transmit their expertise regardless of their location. It’s meant things like Khan Academy have streamed their tutorials to millions around the world, TED videos have been viewed over a billion times, and MOOCs have made stars out of the best lecturers.
A recent paper released by the University of Leicester explored the role social media plays in our classrooms. The headline from the report was that very few teachers were what they called ‘social media enthusiasts’.
When I went to business school (more years ago than I will voluntarily admit), our marketing coursework focused heavily on the basics. For example, we spent a great deal of time digging into the Four P’s (Product, Price, Placement, Promotion). Today, the whole game has changed.
Positive Deviance is a concept that was coined by researcher Richard Pascale. It suggests that within any field, there will be pockets of excellence, whereby things are done exceptionally well. The key, therefore, is to locate those deviants, and find out what it is about them that enables them to succeed in the same circumstances where others are not.
Advocacy allows Birkbeck, University of London, to keep existing students, alumni and business connections engaged with every member of the wider university community. Birkbeck's largest source of students is recommendations from alumni, and advocacy is a critical part of its marketing activity.