Organizations have seen great success when a large part of their employee base also acts as social media contributors. Join us for a webinar on March 31th at 12pm ET.  Click here to register.


February 08, 2015
I’ve written a bit over the past year or so on the rise of games that are aimed not just to provide fun for the players, but also to help deliver some kind of social good to society too. Indeed, only last week I covered a game called Elegy for a Dead World which aims to help players absorb themselves in the creative world of Byron or Keats.
February 08, 2015
The world of social media can be a vast and overwhelming place. To help you find your way, Overdrive Interactive has updated their popular Social Media Map which provides a comprehensive index to all things social media.
January 18, 2015
I’m having a love/hate relationship with the social media industry right now. I’ll be a big girl and admit it. What am I talking about? “Expert” lists. For all the value they can bring, I love them and for the negative they also bring, well, they suck.
January 10, 2015
There’s a lot of social media advice floating around these days. I’m sure it would stretch to the moon and back several times, even if you wrote it all down in a teeny, tiny font. Some of it’s useful, grounded in solid marketing and business strategy. The rest of it? Meh.
December 06, 2014
Education has arguably been one of the biggest recipients of crowdsourcing output over the last few years. The example of Wikipedia has led to a host of projects that have aimed to provide a plethora of online material cheaply and widely.
November 24, 2014
One of the more interesting aspects of the modern web economy is the ability for talented people to transmit their expertise regardless of their location. It’s meant things like Khan Academy have streamed their tutorials to millions around the world, TED videos have been viewed over a billion times, and MOOCs have made stars out of the best lecturers.
November 19, 2014
A recent paper released by the University of Leicester explored the role social media plays in our classrooms. The headline from the report was that very few teachers were what they called ‘social media enthusiasts’.
November 17, 2014
When I went to business school (more years ago than I will voluntarily admit), our marketing coursework focused heavily on the basics. For example, we spent a great deal of time digging into the Four P’s (Product, Price, Placement, Promotion). Today, the whole game has changed.
November 13, 2014
Positive Deviance is a concept that was coined by researcher Richard Pascale. It suggests that within any field, there will be pockets of excellence, whereby things are done exceptionally well. The key, therefore, is to locate those deviants, and find out what it is about them that enables them to succeed in the same circumstances where others are not.
August 28, 2014
Advocacy allows Birkbeck, University of London, to keep existing students, alumni and business connections engaged with every member of the wider university community. Birkbeck's largest source of students is recommendations from alumni, and advocacy is a critical part of its marketing activity.