Recent Posts

Beyond Engagement: Educational Influence - A Study in Advocacy

greykite
Advocacy allows Birkbeck, University of London, to keep existing students, alumni and business connections engaged with every member of the wider university community. Birkbeck's largest source of students is recommendations from alumni, and advocacy is a critical part of its marketing activity.
Beyond Engagement: Educational Influence - A Study in Advocacy

Can You Really Teach via Twitter?

Adi Gaskell
Twitter is undoubtedly great for many things, and its rapid growth underlines the utility many people find in the site. There is nevertheless the impression that it is largely used for the fluffier things in life.
Can You Really Teach via Twitter?

3 Essential Skills for the 21st Century

aberkson
Over the past two years my school district has been involved in a strategic planning process with the expressed goal of better understanding our mission as a district and what kind of education we want our children to experience. What skills do I really want my children to learn? What skills will lead to success in the 21st century? It came down to three essential skills.
3 Essential Skills for the 21st Century

The New "Boom" to Avoid

Isra Garcia
You get a welcoming email: “I’d like to invite you to…” Then you realize it’s a promotional invite to a social media or community management course. I think that too much of what you invest in excitement and expectations on this kind of course goes toward networking, funny videos, metaphors, “tweetable” punch lines or dinner on Friday after class.
The New "Boom" to Avoid

The Ultimate 21 Point Checklist for Recent Grads to Land a Job Using New Media

ThomasJArmitage
We’ve seen the transition happening slowly over the past few years. But at this point, job searching and hiring through new media is a pretty well accepted practice. For recent college graduates, there’s a number of ways you can use new media to your advantage.
The Ultimate 21 Point Checklist for Recent Grads to Land a Job Using New Media

From Good to Epic: The Principles of Journalism Applied to Content Marketing [SLIDESHARE]

Jose Antonio Sanchez
Many experts agree that content marketing should be "journalistic" and follow the approach that newsrooms have followed for years. Uberflip's latest SlideShare examines the essential principles that drive journalists to produce amazing content and what marketers can learn from them.
From Good to Epic: The Principles of Journalism Applied to Content Marketing [SLIDESHARE]

Take Control! Enhance the Potency of Your Facebook Experience

RGBSocial
Facebook’s control over the content that appears in users’ news feeds has rightfully been a hot topic of late, but the impact this has on our social media marketing efforts is really only half of the story. The other half of the story, of course, is the impact it has on users.
Take Control! Enhance the Potency of Your Facebook Experience

4 Questions Marketers Can't Answer

Avtar Ram Singh
Over the last few weeks, more than 2,000 marketers have taken a social media marketing quiz that tests your knowledge on the various aspects of social media - ranging from content, to engagement, to ethics, to crisis management and more. The findings from that quiz have been a little... shocking.
4 Questions Marketers Can't Answer

What Students Need to Know About Social Media Best Practices

ChrisSyme
Teaching students how to use social media responsibly is quickly becoming a priority for the nation's public schools and colleges. What are the guidelines for teaching best practices? As schools and parents struggle with the question of what makes a good digital citizen, here is help on how to teach best practices to students.
What Students Need to Know About Social Media Best Practices

Negative Social Media Marketing Feedback and How to Handle It

BrettRelander
Since you cannot avoid the potential for negative feedback, it is imperative that you understand how to respond to it. The social media training firm Social Media Marketing University found that less than 50 percent of marketing professionals had developed an effective plan for handling negative social media feedback.
Negative Social Media Marketing Feedback and How to Handle It