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March 05, 2017
Facebook have published a new set of data looking at how people use both Facebook and Instagram in the 'Back to School' period.
Maximizing Your 'Back to School' Marketing on Facebook and Instagram [Infographic] | Social Media Today
April 15, 2016
Knowledge videos can be a great way to set you apart as a leader in your space. Here are some tips on how to create your own.
Knowledge videos
December 11, 2015
In a new episode of the All the Social Ladies podcast, Carrie Kerpen speaks with Katie Bisbee, CMO of DonorsChoose, an organization that helps arm public school teachers with the supplies that they need to create impact at their schools.
All The Social Ladies Podcast: Katie Bisbee | Social Media Today
November 12, 2015
“The digital revolution in higher education has already happened. No one noticed,” writes Clay Shirky in a recent piece on Medium. Shirky’s article first argues that online education has already become a norm in the United States. And then he argues that the reason it has become common is that for...
July 29, 2015
What is the main motivation to interact with a brand online? Why do people come to your website? Why do they follow you on Twitter? Most of them are seeking information. They want to learn what they can to make a smart decision. Should they buy your product or your competitor’s? People are online to educate themselves.
July 27, 2015
Although social networks and the world of social media have been in existence for more than a decade now, it has taken a long time for our educational system to catch up with the way that people currently communicate with each other. Instead, high education has been pecking at the subject, unsure of what to make of it.
July 09, 2015
The oldest millennials --those born between 1980 and 1995--are now entering their mid-thirties, which means a new generation is on the rise. Generation Z, those youngsters born after 1995, is about to enter college, and with that comes expectations about the workforce that will g reet them afterwards.
generation z millennials
May 15, 2015
Many colleges are adding social media undergraduate degrees and MBAs to their roster of majors. If you want to work in PR or marketing, you may want to consider this major for your Bachelor's or Master's to make yourself more marketable now and in years to come. You shouldn't assume that you can succeed in social media for business without formal training – it's a far different animal than Tweeting and Instagramming for your own personal use. Check out these five reasons a degree in social media may make sense for you.
April 21, 2015
I was recently invited by Globaltech Bridge to give a social media overview to a group of Colombian university professors and start-up CEOs. As their proficiency levels varied, they wanted a basic introduction to social media in Silicon Valley, tactics for the most popular platforms, and insights...
April 01, 2015
It’s uncommon to find people in the modern world who don’t have social media accounts, yet organizations still struggle with how to effectively use social media for business. Many look to hire millennials to build and run a new social media program. Most millennials do possess an innate understanding of social media through personal use, but there’s a major difference between tweeting for yourself and effectively using Twitter for marketing strategy.