We watch more than 6 billion hours of video on YouTube every month, which represents a major opportunity for businesses to reach their audiences active on this network every day. Spending on online video advertising will increase by 38.9% and reach $5.75 billion by the end of 2014.
Brand marketing means determining a stance composed of strategy, a slew of tactics and the commitment to stay the course. However, in today’s workplace and at today’s speed of business, maintaining a commitment to stay the course is more complex and difficult than it has been in the past.
It’s that time of the year again, when shoppers are active. Advertising spend is correspondingly crazy, meaning efficiency is paramount. Advertising budget allocation will play a major role in determining the profit from this holiday season, and whether it ends with a boom or in gloom.