Recent Posts

Five Boring Keys for Creating Better Subject Lines

TravisS
The average American receives over 400 commercial emails a month. As marketers, we spend a lot of time crafting email content, packing it with value, and tailoring it to the recipient. How do we make sure our email is the one that gets opened, instead of the one that gets the instant delete?
Five Boring Keys for Creating Better Subject Lines

The Art of Writing Better Emails [INFOGRAPHIC]

Irfan Ahmad
There were an estimated 3.9 billion email accounts in 2013. The majority of email comes from business correspondence, accounting for over 100 billion sent and received each day.
The Art of Writing Better Emails [INFOGRAPHIC]

Sell with Your E-Mail's Subject Line with 7 Simple Tips

CraigKlein
In today’s market, online advertising is an integral part of your business plan. You need a user-friendly website for your customer to find you.
Sell with Your E-Mail's Subject Line with 7 Simple Tips

Your Top 5 Email Marketing Conversion Killers

FeldmanCreative
Becoming an effective email marketer is absolutely vital. I turned to Hunter Boyle, the senior business development manager at email marketing powerhouse, AWeber, and asked him how to make email marketing pay. He shared—and showed me—exactly what does and doesn't work.
Your Top 5 Email Marketing Conversion Killers

3 Ways Storytelling Can Power Great Email Marketing Campaigns

CraigKlein
Marketing departments have been telling brand stories since – well – since marketing began. They used advertising, events, famous personalities and other methods to give prospective buyers a memorable brand experience.
3 Ways Storytelling Can Power Great Email Marketing Campaigns

Lead Segmentation: Enhance Your Email Marketing

Kevin Page
Segmenting leads into targeted lists will allow your organization to be more relevant with your messaging and achieve greater engagement through your email marketing efforts.
Lead Segmentation: Enhance Your Email Marketing

Integrating Social and Email Marketing

CraigKlein
You may be wondering why you need to start thinking about social engagement in your email marketing. The short answer is because mobile is on the rise. Year over year we are seeing more people opening email on their phone or tablet rather than desktop.
Integrating Social and Email Marketing

We A/B Tested Our Email Subject Lines For Months: Here's What We Learned

Julie Neidlinger
Lessons you can learn from our months running A/B tests on the subject lines of our emails.
We A/B Tested Our Email Subject Lines For Months: Here's What We Learned

How to Get Your Sales and Marketing Teams to Work in Harmony

CraigKlein
Your sales and marketing departments may struggle with using each other's tools. If you get your marketing team using CRM software and your sales team using email marketing, you will create a more harmonious system.
How to Get Your Sales and Marketing Teams to Work in Harmony

The Perils of Ego-Centric Email Marketing

CraigKlein
More than likely you don’t think of your email marketing as ego-centric. Let’s talk about how the focus of your emails is defined. Your marketing is ego-centric if...
The Perils of Ego-Centric Email Marketing