Recent Posts

5 Tips to Boost Holiday Email Marketing ROI

vtaylor
Some email marketers know the secrets that drive holiday purchases and we want to help you take advantage of that knowledge. Make the most of your holiday marketing campaigns by reviewing this list.
5 Tips to Boost Holiday Email Marketing ROI

Planning for E-Marketing

Edwin Huertas
Any online business needs to specify in detail how to achieve its broad e-business objectives through a set of online marketing activities. These detailed specs are what make up the business’s E-Marketing Plan. To create and develop a working E-Marketing Plan for your e-commerce site, here is a simple but practical framework you can follow.
Planning for E-Marketing

Top 6 Tips to Increase the Click through Rates of Your Marketing Emails

williamjohnson
Many entrepreneurs depend on email marketing to spread the word about their businesses. But a major problem they face is that many of their emails are not even opened by their target audience. So, how can they increase the click-through rates of these emails?
Top 6 Tips to Increase the Click through Rates of Your Marketing Emails

Email Marketing: Taking Advantage of 'Email Mode'

Andrew Schulkind
It’s frequently suggested that an email newsletter is best built with small bites of information that include links to more in-depth content on your website. Is that still the best approach?
Email Marketing: Taking Advantage of 'Email Mode'

Crafting Better Social Media Posts Using Email Marketing Principles

aeliason
Social media posts and email copy face some of the same challenges in order to get noticed. By applying some of the best practices for standing out in a busy inbox, you can turn your social marketing campaign into something more engaging and valuable.
Crafting Better Social Media Posts Using Email Marketing Principles

4 Reasons Why Email Marketing for eCommerce is Not a Thing of the Past

StoreYa
Email might be old, but it definitely is not outdated! Email marketing boasts a high click through rate, conversion rate, and ROI, and though it is behind organic search in terms of conversions, as SEO becomes more and more competitive, email marketing provides an excellent alternative.
4 Reasons Why Email Marketing for eCommerce is Not a Thing of the Past

Go into the Real World to Grow Your Email List

LorraineBall
If you want to build a solid permission based email list, sometimes you need to go old school and promote it offline. Why? Because people live in the real world.
Go into the Real World to Grow Your Email List

Five Boring Keys for Creating Better Subject Lines

TravisS
The average American receives over 400 commercial emails a month. As marketers, we spend a lot of time crafting email content, packing it with value, and tailoring it to the recipient. How do we make sure our email is the one that gets opened, instead of the one that gets the instant delete?
Five Boring Keys for Creating Better Subject Lines

The Art of Writing Better Emails [INFOGRAPHIC]

Irfan Ahmad
There were an estimated 3.9 billion email accounts in 2013. The majority of email comes from business correspondence, accounting for over 100 billion sent and received each day.
The Art of Writing Better Emails [INFOGRAPHIC]

Sell with Your E-Mail's Subject Line with 7 Simple Tips

CraigKlein
In today’s market, online advertising is an integral part of your business plan. You need a user-friendly website for your customer to find you.
Sell with Your E-Mail's Subject Line with 7 Simple Tips