Even if your opens and clicks are up to par, a high bounce rate raises questions about the quality of your contact list. More importantly, a consistently high bounce rate can impact the deliverability of future email campaigns.
“When you've got 10,000 people trying to do the same thing, why would you want to be number 10,001?” asks Mark Cuban. Or, let’s be honest, why would you want to be anything other than number one? In the cutthroat world of online advertising, however, it can be a struggle.
Do you use email marketing? Do you use Facebook marketing? Have you ever thought of putting them together to boost your email open rate? If you answered “no,” maybe it’s time to think about marrying the two. Why? SalesForce ran a study that targeted 565,000 email subscribers with its regular email marketing and coordinated Facebook News Feed ads. The results were worth testing this strategy for your own business.
We’ve reviewed beginners’ B2B email marketing techniques, intermediate techniques, and A/B testing. These techniques got you one step closer to a well-rounded email marketing engine. In this post, it’s time to go deeper with understanding the nuts and bolts of email rendering.
You think you’ve done everything right: your message is relevant, the formatting is clean, your recipients have all opt-ed in. And yet, your email blast always comes back with what seems like a lot of bounces. What are you doing wrong? The answer could be nothing.
The Amazingly Effective Email Guide: 5 Tips for More Successful and More Profitable Email Campaigns
Ready to move past the basics of email marketing and learn new techniques to optimize your email results? This guide will give you five tips for more successful - and more profitable - email campaigns, including: How to increase engagement with responsive design, tips for better...
When most email marketers create their unsubscribe page, it’s usually treated as an afterthought. This is understandable since the unsubscribe page is often the final step of an unsuccessful campaign, as opposed to the landing page, which is often the final step of a successful campaign. However, marketers should think of the unsubscribe page as their last chance to bring wayward sheep back to the fold.
There's a heated debate inside marketing circles right now about whether email marketing or social media is better. While there are many valid and profitable reasons for adding social media marketing (SMM) to your toolbox, the current research shows that it would be a costly mistakes to toss email marketing out just yet.
You’re an online business, so it makes sense to be using technology to help drive more sales, and grow your brand. There is a problem with technology though. There is way too much choice. It’s almost like being a kid in a candy (ecommerce) store.
Email marketing's typically seen as a good way of distributing already existing content and to promote content and products to all the subscribers listed. But that's all going to change. The old model is steadily decreasing in its effectiveness and marketers are going to need to look at new ways to make use of email content marketing.