An email marketing tool has three main priority areas: lead capture, content creation and deliverability. In this article, we we'l l compare the biggest email marketing tools based on their email builder tools.
While social media is rising in popularity, e-mail is still the most commonly used digital communications device - in fact, it's estimated that by 2017, 132 billion e-mails will be sent and recieved, every day. As such, you need to ensure your e-mail messaging is concise and to the point.
Email marketing remains one of the most effective, time-tested methods for promoting products or services. According to a report published by Experian, it's 20x more cost-effective than traditional forms of advertising . But email marketing only works if recipients actually open your messages. If recipients click the delete button – or worse, the mark-as-spam button – it could send your campaigns in turmoil. So, how can you improve the open rates of your marketing emails?
With all the shiny objects flying around the digital marketing space, email marketing tends to lose its luster. Consequently, small business marketers that choose to leave it out of their media mix lose sales opportunities. You don’t want that. If you’re new to email marketing, struggling to get traction with it, or failing to justify the ROI needed to keep at it, this post is for you.
Because the holidays are a time for gift-giving and thinking about others, it would also be a nice gesture for your company to do something charitable to end the year. The company can make a donation to an organization, and maybe match donations from customers, or at least let them know how much you’re contributing and make it easy for them to donate as well. For example, detergent company Dawn could make a generous donation of their product to a wildlife group, since they have a history of helping these organizations use the soap to clean animals affected by oil spills. Corporate giving also brings awareness to the organizations that they support.
The holiday season is when retailers and eCommerce businesses have their best quarter, and email marketing is still the cheapest way to put products in front of shoppers and convert sales, so it only makes sense to have an email marketing strategy ready to roll out for the 2015 holiday shopping season.