How do successful organizations streamline their social management? Can one tool really do it all? We'll answer these questions and more on the next #SMTlive webinar. Register now!

email marketing

June 06, 2015
For anyone who thought that email marketing was on its way out, you're sorely mistaken. This post will educate you on how to create the perfect email marketing template and put engaging content in front of your audience.
Tape measure
May 15, 2015
​ Let me guess what your small business online marketing strategy involves. In three words: blog, Facebook and Twitter. Now there’s nothing wrong with that. In fact, if you had any sense that is exactly what your online marketing strategy should look like. If you play your cards right, this may be all you’ll ever need to effectively promote your small business online.
May 05, 2015
No matter which marketing automation tool you’ve invested in — Pardot, Marketo, Eloqua, HubSpot — figuring out how to structure and launch your first campaign can seem a little daunting. But a lead nurture campaign is one way that your new tool can really help your sales team keep prospects warm and turn them into opportunities, so understanding how best to make this work for your organization will set you on the road to getting the most out of your marketing automation platform.
The 7 Emails That Comprise Your First Lead Nurture Campaign
May 04, 2015
Email marketing has proven to be an effective strategy for maintaining relationships with leads and encouraging clients to become repeat clients. This list of dos and don’ts will help you break free from the constant "should I?" or "shouldn't I?" questions about email marketing.
May 04, 2015
Did you know that marketers sent over 838 billion emails last year? According to Marketing Sherpa, 60% of marketers believe email marketing produces one of the best returns on investment. With all of the amazing statistics on the success of an email marketing strategy, businesses often times fail to implement a stellar e-marketing campaign for their very own company.
April 29, 2015
This article will show you how to create a sustainable, and consistently engaging email newsletter that drives results and engages your subscribers on a regular basis.
April 04, 2015
The year was 1996. I had just signed up for Hotmail – a free email service. I had recently been introduced to email – something I rarely used, but was increasingly relying on it, especially to communicate with friends who were far away. But Hotmail was amazing. It was free.
Rich communication
March 27, 2015
Often through no fault of your own, some people will unsubscribe from your newsletters. But how many of you can say you have promptly removed these recipients off your mailing list? I personally have been subject to these annoying emails. Even though you have pressed unsubscribe, you continue to receive them. It really makes you despise the company doesn’t it? Why would anyone in their right mind ever want to buy anything from that company again?
March 18, 2015
Email is still one of marketing’s greatest tactics, but how effective is your email marketing? It’s cost effective (but not free), it’s easy to plan and execute in advance and very few people don’t access their email every single day, which means that in theory, the audience is engaged with the medium. So why do so many efforts fall flat?
email marketing
March 05, 2015
One way to get better at social media marketing is to deploy the learnings from email marketing to this medium. The most popular email marketing strategy is what is called the drip campaign. In a drip marketing campaign, businesses send a set of marketing messages at a pre-determined frequency to prospects.

Pages