Recent Posts

Crafting Better Social Media Posts Using Email Marketing Principles

aeliason
Social media posts and email copy face some of the same challenges in order to get noticed. By applying some of the best practices for standing out in a busy inbox, you can turn your social marketing campaign into something more engaging and valuable.
Crafting Better Social Media Posts Using Email Marketing Principles

4 Reasons Why Email Marketing for eCommerce is Not a Thing of the Past

StoreYa
Email might be old, but it definitely is not outdated! Email marketing boasts a high click through rate, conversion rate, and ROI, and though it is behind organic search in terms of conversions, as SEO becomes more and more competitive, email marketing provides an excellent alternative.
4 Reasons Why Email Marketing for eCommerce is Not a Thing of the Past

Go into the Real World to Grow Your Email List

LorraineBall
If you want to build a solid permission based email list, sometimes you need to go old school and promote it offline. Why? Because people live in the real world.
Go into the Real World to Grow Your Email List

Five Boring Keys for Creating Better Subject Lines

TravisS
The average American receives over 400 commercial emails a month. As marketers, we spend a lot of time crafting email content, packing it with value, and tailoring it to the recipient. How do we make sure our email is the one that gets opened, instead of the one that gets the instant delete?
Five Boring Keys for Creating Better Subject Lines

The Art of Writing Better Emails [INFOGRAPHIC]

Irfan Ahmad
There were an estimated 3.9 billion email accounts in 2013. The majority of email comes from business correspondence, accounting for over 100 billion sent and received each day.
The Art of Writing Better Emails [INFOGRAPHIC]

Sell with Your E-Mail's Subject Line with 7 Simple Tips

CraigKlein
In today’s market, online advertising is an integral part of your business plan. You need a user-friendly website for your customer to find you.
Sell with Your E-Mail's Subject Line with 7 Simple Tips

Your Top 5 Email Marketing Conversion Killers

FeldmanCreative
Becoming an effective email marketer is absolutely vital. I turned to Hunter Boyle, the senior business development manager at email marketing powerhouse, AWeber, and asked him how to make email marketing pay. He shared—and showed me—exactly what does and doesn't work.
Your Top 5 Email Marketing Conversion Killers

3 Ways Storytelling Can Power Great Email Marketing Campaigns

CraigKlein
Marketing departments have been telling brand stories since – well – since marketing began. They used advertising, events, famous personalities and other methods to give prospective buyers a memorable brand experience.
3 Ways Storytelling Can Power Great Email Marketing Campaigns

Lead Segmentation: Enhance Your Email Marketing

Kevin Page
Segmenting leads into targeted lists will allow your organization to be more relevant with your messaging and achieve greater engagement through your email marketing efforts.
Lead Segmentation: Enhance Your Email Marketing

Integrating Social and Email Marketing

CraigKlein
You may be wondering why you need to start thinking about social engagement in your email marketing. The short answer is because mobile is on the rise. Year over year we are seeing more people opening email on their phone or tablet rather than desktop.
Integrating Social and Email Marketing