Email is still one of marketing’s greatest tactics, but how effective is your email marketing? It’s cost effective (but not free), it’s easy to plan and execute in advance and very few people don’t access their email every single day, which means that in theory, the audience is engaged with the medium. So why do so many efforts fall flat?
One way to get better at social media marketing is to deploy the learnings from email marketing to this medium. The most popular email marketing strategy is what is called the drip campaign. In a drip marketing campaign, businesses send a set of marketing messages at a pre-determined frequency to prospects.
Even if your opens and clicks are up to par, a high bounce rate raises questions about the quality of your contact list. More importantly, a consistently high bounce rate can impact the deliverability of future email campaigns.
“When you've got 10,000 people trying to do the same thing, why would you want to be number 10,001?” asks Mark Cuban. Or, let’s be honest, why would you want to be anything other than number one? In the cutthroat world of online advertising, however, it can be a struggle.
Do you use email marketing? Do you use Facebook marketing? Have you ever thought of putting them together to boost your email open rate? If you answered “no,” maybe it’s time to think about marrying the two. Why? SalesForce ran a study that targeted 565,000 email subscribers with its regular email marketing and coordinated Facebook News Feed ads. The results were worth testing this strategy for your own business.
We’ve reviewed beginners’ B2B email marketing techniques, intermediate techniques, and A/B testing. These techniques got you one step closer to a well-rounded email marketing engine. In this post, it’s time to go deeper with understanding the nuts and bolts of email rendering.
You think you’ve done everything right: your message is relevant, the formatting is clean, your recipients have all opt-ed in. And yet, your email blast always comes back with what seems like a lot of bounces. What are you doing wrong? The answer could be nothing.
The Amazingly Effective Email Guide: 5 Tips for More Successful and More Profitable Email Campaigns
Ready to move past the basics of email marketing and learn new techniques to optimize your email results? This guide will give you five tips for more successful - and more profitable - email campaigns, including: How to increase engagement with responsive design, tips for better...
When most email marketers create their unsubscribe page, it’s usually treated as an afterthought. This is understandable since the unsubscribe page is often the final step of an unsuccessful campaign, as opposed to the landing page, which is often the final step of a successful campaign. However, marketers should think of the unsubscribe page as their last chance to bring wayward sheep back to the fold.