In today’s digital age, when so much of marketing takes place behind a computer screen, it’s sometimes difficult to remember one of the most important parts of successful marketing — that the whole purpose is to connect with people. Here are six tips to help brands ensure they keep the human element in mind in their e-mail marketing efforts.
Social media continues to evolve into a fundamental tool for most business owners. If you aren't leveraging certain social media platforms in your marketing, then you are missing out on an opportunity to build your email list. This post will share 5 strategies that will help you convert your followers into qualified prospects.
One of the most powerful tools for building and sustaining customer relationships is email marketing. It’s cheap, easy to use, and is able to reach large groups of people in no time at all. But while it is a relatively straight-f orward pro cess , it' s still crucial that you follow the correct steps to ensure your emails will be delivered to your distribution list.
There’s been a lot of talk about the importance of your email signature recently. The question is, how can you turn your email signature into a successful social marketing tool, without driving yourself, or the people that you are emailing crazy in the process?
For anyone who thought that email marketing was on its way out, you're sorely mistaken. This post will educate you on how to create the perfect email marketing template and put engaging content in front of your audience.
Messaging is by far the most effective online communication strategy, but will likely be used by the lowest percentage of your customers. As you build your brand and loyalty, this number likely goes up, and possibly dramatically.
Today’s plethora of online tools allow marketers to create beautiful emails while using inbound marketing best practices that their customers will be sure to enjoy. Services like MailChimp, Constant Contact, and HubSpot assist in creating HTML emails via simple drag-and-drop, allowing even computer novices to create gorgeous emails. But it’s easy to get lost in these tools. Creating a good email is about more than just its design.
As of the end of the year 2013, there are over 3.6 billion email accounts in existence, and most businesses will spend at least some of their time and resources sending various types of marketing messages to a group of subscribers within that pool.
The best practices covered in this post are proven tactics in SEO, social media and email marketing. These expert tips are a great and solid foundation to build on when evaluating and growing the maturity of your organisation’s digital marketing strategy.