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email marketing best practices

April 23, 2016
Email is arguably one of the most effective platforms on which to promote a product, service and/or brand, but email marketin g only works if recipients follow your newsletter.
5 Reasons Why Users Unsubscribe to Email Newsletters | Social Media Today
April 12, 2016
An email marketing tool has three main priority areas: lead capture, content creation and deliverability. In this article, we we'l l compare the biggest email marketing tools based on their email builder tools.
Email Builder Comparison – GetResponse Vs MailChimp Vs  Aweber | Social Media Today
March 29, 2016
While social media is rising in popularity, e-mail is still the most commonly used digital communications device - in fact, it's estimated that by 2017, 132 billion e-mails will be sent and recieved, every day. As such, you need to ensure your e-mail messaging is concise and to the point.
12 Words That You Should Never Use in B2B Emails (and Their Replacements) | Social Media Today
February 04, 2016
Your email signature is a key aspect of your digital identity - k eeping it clear and concise is of utmost importance. This infographic from Cloud Solutions breaks down the key elements of a great e-mail sign-off.
7 Tips for Creating Professional Email Signatures [Infographic] | Social Media Today
October 08, 2015
In today’s digital age, when so much of marketing takes place behind a computer screen, it’s sometimes difficult to remember one of the most important parts of successful marketing — that the whole purpose is to connect with people. Here are six tips to help brands ensure they keep the human element in mind in their e-mail marketing efforts.
6 Strategies for Humanizing Your Email Marketing and Increasing Engagement
August 29, 2015
Social media continues to evolve into a fundamental tool for most business owners. If you aren't leveraging certain social media platforms in your marketing, then you are missing out on an opportunity to build your email list. This post will share 5 strategies that will help you convert your followers into qualified prospects.
5 Simple Social Media Strategies to Build Your Email List
August 29, 2015
One of the most powerful tools for building and sustaining customer relationships is email marketing. It’s cheap, easy to use, and is able to reach large groups of people in no time at all. But while it is a relatively straight-f orward pro cess , it' s still crucial that you follow the correct steps to ensure your emails will be delivered to your distribution list.
7 Easy Ways to Avoid Email Spam Filters | Social Media Today
July 20, 2015
There’s been a lot of talk about the importance of your email signature recently. The question is, how can you turn your email signature into a successful social marketing tool, without driving yourself, or the people that you are emailing crazy in the process?
June 06, 2015
For anyone who thought that email marketing was on its way out, you're sorely mistaken. This post will educate you on how to create the perfect email marketing template and put engaging content in front of your audience.
Tape measure
January 12, 2015
Messaging is by far the most effective online communication strategy, but will likely be used by the lowest percentage of your customers. As you build your brand and loyalty, this number likely goes up, and possibly dramatically.