Since email subscribers have a higher chance to become returning visitors - and eventually customers - measuring and improving your ECR is an important first step to increasing customer conversions from your email marketing efforts.
An email marketing tool has three main priority areas: lead capture, content creation and deliverability. In this article, we we'l l compare the biggest email marketing tools based on their email builder tools.
While social media is rising in popularity, e-mail is still the most commonly used digital communications device - in fact, it's estimated that by 2017, 132 billion e-mails will be sent and recieved, every day. As such, you need to ensure your e-mail messaging is concise and to the point.