Messaging is by far the most effective online communication strategy, but will likely be used by the lowest percentage of your customers. As you build your brand and loyalty, this number likely goes up, and possibly dramatically.
Today’s plethora of online tools allow marketers to create beautiful emails while using inbound marketing best practices that their customers will be sure to enjoy. Services like MailChimp, Constant Contact, and HubSpot assist in creating HTML emails via simple drag-and-drop, allowing even computer novices to create gorgeous emails. But it’s easy to get lost in these tools. Creating a good email is about more than just its design.
As of the end of the year 2013, there are over 3.6 billion email accounts in existence, and most businesses will spend at least some of their time and resources sending various types of marketing messages to a group of subscribers within that pool.
The best practices covered in this post are proven tactics in SEO, social media and email marketing. These expert tips are a great and solid foundation to build on when evaluating and growing the maturity of your organisation’s digital marketing strategy.
Email is an incredibly powerful marketing channel. Email marketing is 40 times more effective at attracting new business than Facebook and Twitter combined. This statistic may strike you as surprising—considering all the industry hullabaloo surrounding social media.
Email marketing has grown progressively more popular as a powerful tool for businesses around the globe, and it is being talked about everywhere – from across the internet to corporate boardrooms and from company meetings to marketing strategy seminars and conferences.
Email marketing has always had critics. These skeptics will tell you all the reasons why the email marketing channel will eventually fizzle out. However, recent studies have shown the average return on investment in email marketing to be anywhere from $32 to a whopping $44.25 for each dollar invested.
Alchemy Worx currently manages and deploys 300+ consumer and business emails every month for 30+ national and international brands. If ever there were experts on what works and what doesn’t work with respect to email marketing, they know it!
I recently received a marketing message in the form of a cold email on a recent Saturday from a “National Accounts Executive.” It is an excellent lesson in how not to approach your prospective customers. How many mistakes can you spot?