How do successful organizations streamline their social management? Can one tool really do it all? We'll answer these questions and more on the next #SMTlive webinar. Register now!

email marketing best practices

June 06, 2015
For anyone who thought that email marketing was on its way out, you're sorely mistaken. This post will educate you on how to create the perfect email marketing template and put engaging content in front of your audience.
Tape measure
January 12, 2015
Messaging is by far the most effective online communication strategy, but will likely be used by the lowest percentage of your customers. As you build your brand and loyalty, this number likely goes up, and possibly dramatically.
July 29, 2014
Today’s plethora of online tools allow marketers to create beautiful emails while using inbound marketing best practices that their customers will be sure to enjoy. Services like MailChimp, Constant Contact, and HubSpot assist in creating HTML emails via simple drag-and-drop, allowing even computer novices to create gorgeous emails. But it’s easy to get lost in these tools. Creating a good email is about more than just its design.
July 12, 2014
Email marketing is a branding tool that will drive traffic to your website, raise overall brand awareness, and keep your business at top of mind.
June 14, 2014
As of the end of the year 2013, there are over 3.6 billion email accounts in existence, and most businesses will spend at least some of their time and resources sending various types of marketing messages to a group of subscribers within that pool.
June 01, 2014
The best practices covered in this post are proven tactics in SEO, social media and email marketing. These expert tips are a great and solid foundation to build on when evaluating and growing the maturity of your organisation’s digital marketing strategy.
January 26, 2014
Email is an incredibly powerful marketing channel. Email marketing is 40 times more effective at attracting new business than Facebook and Twitter combined. This statistic may strike you as surprising—considering all the industry hullabaloo surrounding social media.
January 25, 2014
Email marketing has grown progressively more popular as a powerful tool for businesses around the globe, and it is being talked about everywhere – from across the internet to corporate boardrooms and from company meetings to marketing strategy seminars and conferences.
January 12, 2014
Email marketing has always had critics. These skeptics will tell you all the reasons why the email marketing channel will eventually fizzle out. However, recent studies have shown the average return on investment in email marketing to be anywhere from $32 to a whopping $44.25 for each dollar invested.
October 20, 2013
Alchemy Worx currently manages and deploys 300+ consumer and business emails every month for 30+ national and international brands. If ever there were experts on what works and what doesn’t work with respect to email marketing, they know it!