Since email subscribers have a higher chance to become returning visitors - and eventually customers - measuring and improving your ECR is an important first step to increasing customer conversions from your email marketing efforts.
An email marketing tool has three main priority areas: lead capture, content creation and deliverability. In this article, we we'l l compare the biggest email marketing tools based on their email builder tools.
While social media is rising in popularity, e-mail is still the most commonly used digital communications device - in fact, it's estimated that by 2017, 132 billion e-mails will be sent and recieved, every day. As such, you need to ensure your e-mail messaging is concise and to the point.
Your email signature is a key aspect of your digital identity - k eeping it clear and concise is of utmost importance. This infographic from Cloud Solutions breaks down the key elements of a great e-mail sign-off.
In today’s digital age, when so much of marketing takes place behind a computer screen, it’s sometimes difficult to remember one of the most important parts of successful marketing — that the whole purpose is to connect with people. Here are six tips to help brands ensure they keep the human element in mind in their e-mail marketing efforts.
Social media continues to evolve into a fundamental tool for most business owners. If you aren't leveraging certain social media platforms in your marketing, then you are missing out on an opportunity to build your email list. This post will share 5 strategies that will help you convert your followers into qualified prospects.
One of the most powerful tools for building and sustaining customer relationships is email marketing. It’s cheap, easy to use, and is able to reach large groups of people in no time at all. But while it is a relatively straight-f orward pro cess , it' s still crucial that you follow the correct steps to ensure your emails will be delivered to your distribution list.