Whether you like them or not, whether you use them or not, emoji are everywhere these days - and of all the platforms which emoji have infiltrated, Twitter may be seeing the big gest influx. To help brands work with this, Twitter's released a guide to using emoji in your Twitter marketing.
With Facebook's new 'Reactions' feature set to become available to all users, here's a guide to help you understand why the addition of the new tool is not only an important move for Facebook, but how these tiny, cartoon faces may also become extremely valuable for your business.
We need to talk about ‘ Kimoji ’. Not because I want to talk about Kimoji , mind you, not because you or I necessarily care about the latest evolution of the emoji craze which involves an assortment of images based on ‘cultural icon’ Kim Kardashian and her ‘assets’. But because Kimoji is the latest in the rising emoji trend, a trend that no social media marketer will be able to ignore, based on its current growth and adoption rate.
Do you use emoji in your marketing efforts? Maybe you should - latest stats and trends indicate that a growing number of people - and brands - are using the tiny animations to better communicate with their audiences.
In recent months, Twitter has been introducing new, custom emoji linked to hashtags to help users share their interests in major events. Now, Twitter has opened the door to commercial use of this option, partnering with Coca Cola for a new campaign. So will this be the next great ad option, or will it lead to emoji overload for users?
One of the more interesting elements to note from the recent MTV VMA Awards was the use of new Twitter image options by some celebrities at the event. These new options are likely coming soon for all users, and are rife with opportunity for brands.
Emoji have seen a huge rise in popularity in recent times, particularly amongst younger user groups. But how can marketers capitalize on this trend? What are the issues you need to look out for when using emoji?