At Social Media Today we’re always working to bring you the latest insights into the world of social media marketing. Our newsletter can help deliver that directly to you daily.


February 14, 2017
Emojis can be an effective way to boost your marketing efforts - when used well.
November 14, 2016
Emojis are everywhere these days, but what do they actually mean, in psychological terms?
Emojis: Why We Love Them So Much and What They Mean | Social Media Today
October 05, 2016
​Emojis first appeared in smartphone SMS threads, but now they’re everywhere - today, you can even order lunch by tweeting an emoji . In social media marketing, it’s important to know that the most popular social media networks not only support emojis, but also have entire features built around...
September 19, 2016
In a recent post on branded emoji, Twitter released some new stats on video and GIF use on the platform.
Images, GIFs or Video – Which Generates the Most Response on Twitter? | Social Media Today
September 01, 2016
What are the best practices for brand use of emojis? Contributor Paul Chaney examines in this post.
Marketing with Emojis - 8 dos and don'ts
August 25, 2016
Twitter recently announced that users are now able to add emoji to their Twitter name and bio fields.
Now You Can Use Emoji in Your Twitter Name and Bio | Social Media Today
August 11, 2016
Should you be using emoji in your e-mail marketing campaigns? This infographic outlines some key do's and don't's of emoji in e-mail.
The Ultimate Guide to Using Emojis in Email Marketing [Infographic] | Social Media Today
July 29, 2016
A new study has shown more brands are using emoji in their marketing messages - but how are consumers responding to them?
How Open are Consumers to Emoji Use by Brands? (Study) | Social Media Today
July 26, 2016
Snapchat recently announced a new integration with Bitmoji, enabling users to add custom emoji to their Snaps. Here's how to do it.
how to connect bitmoji and snapchat
June 15, 2016
Twitter has today announced that advertisers will now be able to target audiences based on emoji use - but are emoji an accurate indicator of purchase intent.
Twitter Introduces Emoji Targeting for Ads | Social Media Today