Discover new ideas for shaping a content strategy that will appeal to a younger mobile audience.


September 23, 2015
In recent months, Twitter has been introducing new, custom emoji linked to hashtags to help users share their interests in major events. Now, Twitter has opened the door to commercial use of this option, partnering with Coca Cola for a new campaign. So will this be the next great ad option, or will it lead to emoji overload for users?
Twitter's Sponsored Emoji – New Advertising Trend or Fast-Track to Overuse?
September 04, 2015
One of the more interesting elements to note from the recent MTV VMA Awards was the use of new Twitter image options by some celebrities at the event. These new options are likely coming soon for all users, and are rife with opportunity for brands.
New Image Options Coming to Twitter – Stickers, GIFs, Overlays | Social Media Today
July 23, 2015
Emoji have seen a huge rise in popularity in recent times, particularly amongst younger user groups. But how can marketers capitalize on this trend? What are the issues you need to look out for when using emoji?
An Emoji Movie? The Rise of Emoji Use, and How Brands Can Capitalize on This Growing Trend | Social Media Today
July 17, 2015
Happy World Emoji Day ! Why is today World Emoji Day, you ask? Because July 17 is the date famously displayed in the calendar emoji. And why not celebrate our little graphic friends who have added so much to modern communication? Emoji use is very much on the rise. Since they were introduced in...
world emoji day
May 28, 2015
At this moment, if I wanted to use emojis to express to a friend “ Hey, call me, an owl just stole my scooter - face palm! ” I wouldn’t be able to.
new emoji 2016 avocado
July 17, 2014
On Yo, you can send your contacts a message containing only one word: “yo.” Launched 2 weeks ago and having already garnered a surprising $1 million in funding, Yo is the perfect example of a new trend in social media: the rise of gimmick social networks.
June 19, 2014
There's been a craze in the last couple of days as the Version 7.0 of the Unicode Standard is now available. Among the new 2,834 new characters, approximately 250 emoji (pictographic symbols) have been added. This means users will have a chance to add more meaningful signs to our keyboard-based communications.