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June 15, 2016
Twitter has today announced that advertisers will now be able to target audiences based on emoji use - but are emoji an accurate indicator of purchase intent.
Twitter Introduces Emoji Targeting for Ads | Social Media Today
May 12, 2016
Emoji have become a huge part of modern communication. This infographic breaks down the data behind the growth of emoji use, why they're so popular, and which are the most commonly used.
Emoji Marketing: Are We Speaking the Same Language? [Infographic] | Social Media Today
April 10, 2016
Have you ever considered how different emoji might mean different things to different people? Or how emoji can display differently on various devices, skewing their translation?
Does That Emoji Mean What You Think it Means? New Research Looks at Emoji Misinterpretation | Social Media Today
March 09, 2016
Facebook's new 'Reactions' emoji response tools give marketers a whole new way to connect with their audiences, and brands should embrace them - says Travis Huff.
Why Your Brand Should Embrace Facebook Reactions | Social Media Today
February 13, 2016
Whether you like them or not, whether you use them or not, emoji are everywhere these days - and of all the platforms which emoji have infiltrated, Twitter may be seeing the big gest influx. To help brands work with this, Twitter's released a guide to using emoji in your Twitter marketing.
5 Ways to Boost Tweet Engagement with Emoji (According to Twitter) | Social Media Today
February 04, 2016
With Facebook's new 'Reactions' feature set to become available to all users, here's a guide to help you understand why the addition of the new tool is not only an important move for Facebook, but how these tiny, cartoon faces may also become extremely valuable for your business.
Facebook’s Reactions are Coming – Here’s Everything You Need to Know | Social Media Today
December 23, 2015
We need to talk about ‘ Kimoji ’. Not because I want to talk about Kimoji , mind you, not because you or I necessarily care about the latest evolution of the emoji craze which involves an assortment of images based on ‘cultural icon’ Kim Kardashian and her ‘assets’. But because Kimoji is the latest in the rising emoji trend, a trend that no social media marketer will be able to ignore, based on its current growth and adoption rate.
We Need to Talk About 'Kimoji' - the Rising Importance of Emoji Analytics | Social Media Today
November 06, 2015
Do you use emoji in your marketing efforts? Maybe you should - latest stats and trends indicate that a growing number of people - and brands - are using the tiny animations to better communicate with their audiences.
Should You Use Emoji in Your Branded Communications? | Social Media Today
September 23, 2015
In recent months, Twitter has been introducing new, custom emoji linked to hashtags to help users share their interests in major events. Now, Twitter has opened the door to commercial use of this option, partnering with Coca Cola for a new campaign. So will this be the next great ad option, or will it lead to emoji overload for users?
Twitter's Sponsored Emoji – New Advertising Trend or Fast-Track to Overuse?
September 04, 2015
One of the more interesting elements to note from the recent MTV VMA Awards was the use of new Twitter image options by some celebrities at the event. These new options are likely coming soon for all users, and are rife with opportunity for brands.
New Image Options Coming to Twitter – Stickers, GIFs, Overlays | Social Media Today