For decades, a lot of emphasis has been placed on understanding an employee’s intelligence quotient (IQ), referring to our cognitive abilities which allow us to acquire knowledge and solve problems. But if you want your business to succeed, you need more than just smart employees. You need people that have a high level of 'emotional intelligence'.
The Journal of Communication published the study, “ Do We Tweet Differently From Our Mobile Devices ?” where researchers found that, in general, tweets sent from on-the-go tend to be both more negative and more egocentric.
It may sound superficial, but one of the first things people will notice about a brand are its colors. Whole Foods we associate with a, responsible, earthy green, for example, and research has long suggested that the colors red and yellow put people in mind of hot meals (McDonald’s, anyone?).
Think about it. When you look at viral videos, or Twitter trends, or even just the most-shared news items that get passed around on any given day, the one thing they have in common is that they make people FEEL something – and that's the secret sauce that social marketers need to add to their recipes.
When it comes to making decisions about what to buy, people go with their hearts more often then their heads. 31% of advertisers report gains from emotional campaigns, while only 16% report gains from campaigns that appeal to people’s rational side.