Recent Posts

Emotion Drives Behavior: 3 Brands Getting It Right

HeatherBartel
Social media marketers want people to react to the content they develop, and we know that emotion is the secret sauce to making a connection. Here are 3 brands that use emotion to empower their audience while creating a bond to drive sales and brand loyalty.
Emotion Drives Behavior: 3 Brands Getting It Right

You Should Create Better Content, Not More

HeatherBartel
Any marketer will tell you they are stretched, that they don’t have time to waste and want actionable answers. The same goes for most people, so when a recent study from Incite Collaborators found that marketers are focused on creating more, not better, content, I knew the market was ripe for a conversation about emotion.
You Should Create Better Content, Not More

The Emotions of Social Sharing

Bryan Kramer
We live in a time when emotions are high because they’re publicly shared, and displayed, in social media. In essence, we’ve opened up “Pandora’s Box” filled with emotions, both positive and negative, for all to see. Regardless of the sentiment of the emotion shared, sharing our feelings with each other builds connection, which equates to relationships.
The Emotions of Social Sharing

Why People Buy as a Result of Content Marketing

CompuKol
The idea that people buy your products and/or services as an emotional reaction is not exactly true. To say that people will not buy anything from anyone if they are not touched in some way emotionally is true. When it comes to the decision to actually purchase, it is rarely a purely emotional decision.
Why People Buy as a Result of Content Marketing