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November 05, 2016
Being able to measure emotional responses will with no doubt lead to the biggest paradigm shift in the history of marketing.
Apple Watch biometric data
May 30, 2016
Emotion isn't a tactic in customer experience; it is an outcome. In this post, contributor Augie Ray explains the difference.
For A Better Customer Experience Evoke Emotion Rather Than Manufacture It | Social Media Today
May 13, 2016
More than logic, emotions drive the majority of out purchase decisions. In this post, Bryan Kramer looks at some of the ways in which emotion can influence our buying behavior.
People Buy Emotions Not Things | Social Media Today
May 12, 2016
In a new episode of the Social Zoom Factor podcast, Pam Moore looks at the core fundamentals of an emotional brand, and how to better connect with your audiences.
8 Foundations to Build an Emotional Brand [Podcast] | Social Media Today
October 20, 2015
For decades, a lot of emphasis has been placed on understanding an employee’s intelligence quotient (IQ), referring to our cognitive abilities which allow us to acquire knowledge and solve problems. But if you want your business to succeed, you need more than just smart employees. You need people that have a high level of 'emotional intelligence'.
How Successful Companies Create Emotional Intelligence | Social Media Today
October 01, 2015
The Journal of Communication published the study, “ Do We Tweet Differently From Our Mobile Devices ?” where researchers found that, in general, tweets sent from on-the-go tend to be both more negative and more egocentric.
September 22, 2015
It may sound superficial, but one of the first things people will notice about a brand are its colors. Whole Foods we associate with a, responsible, earthy green, for example, and research has long suggested that the colors red and yellow put people in mind of hot meals (McDonald’s, anyone?).
September 21, 2015
At the Disrupt Hackathon over the weekend, programmer Allison Nelson debuted Hack My Mood , a tool that analyzes a person’s tweets and maps their mood against external factors like weather.
September 14, 2015
Think about it. When you look at viral videos, or Twitter trends, or even just the most-shared news items that get passed around on any given day, the one thing they have in common is that they make people FEEL something – and that's the secret sauce that social marketers need to add to their recipes.
August 06, 2015
When it comes to making decisions about what to buy, people go with their hearts more often then their heads. 31% of advertisers report gains from emotional campaigns, while only 16% report gains from campaigns that appeal to people’s rational side.