The Journal of Communication published the study, “ Do We Tweet Differently From Our Mobile Devices ?” where researchers found that, in general, tweets sent from on-the-go tend to be both more negative and more egocentric.
It may sound superficial, but one of the first things people will notice about a brand are its colors. Whole Foods we associate with a, responsible, earthy green, for example, and research has long suggested that the colors red and yellow put people in mind of hot meals (McDonald’s, anyone?).
Think about it. When you look at viral videos, or Twitter trends, or even just the most-shared news items that get passed around on any given day, the one thing they have in common is that they make people FEEL something – and that's the secret sauce that social marketers need to add to their recipes.
When it comes to making decisions about what to buy, people go with their hearts more often then their heads. 31% of advertisers report gains from emotional campaigns, while only 16% report gains from campaigns that appeal to people’s rational side.
Marketers and advertisers know the way to engage a customer is by tugging on their heart strings. Through its regular data-driven infographic series, Shutterstock examined which primary emotions were most popular and trending with creative professionals.
Ten years ago, the idea of emotionally connecting to a brand was something we did, but never thought about. The idea of connecting to a bank or insurance company was unheard of! Today? I was so moved by Chase’s commercial full of puppies that I had to tweet them immediately and tell them
We all hear similar descriptions of the small business owner – they wear multiple hats, have too much on their plate, they are hard to pin down. And this is completely true. For those of us that have been in the corporate world, it’s sometimes hard to understand the challenges of a person who is the equivalent of the CEO/CFO/VP Sales & Marketing/Chief Customer Officer and any other “C” label you’d like to give them. There is no shortage of articles that try to help these owners to be more organized, make better decisions, and take control of their day. In this post, I’m going to focus on one thing that you likely have not heard much of – be more data driven vs. emotion driven in your marketing decisions.
There’s rather a lot to suggest that social media isn’t very good for our general wellbeing. For instance, it’s widely believed that we aren’t especially honest when we share things on Facebook, and this curation leads us to portray ourselves in as good a light as possible. Now that’s great, except everyone else does too, and there glistening fakery thus makes us feel rather bad about ourselves.
Social media marketers want people to react to the content they develop, and we know that emotion is the secret sauce to making a connection. Here are 3 brands that use emotion to empower their audience while creating a bond to drive sales and brand loyalty.