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October 20, 2015
For decades, a lot of emphasis has been placed on understanding an employee’s intelligence quotient (IQ), referring to our cognitive abilities which allow us to acquire knowledge and solve problems. But if you want your business to succeed, you need more than just smart employees. You need people that have a high level of 'emotional intelligence'.
How Successful Companies Create Emotional Intelligence | Social Media Today
October 01, 2015
The Journal of Communication published the study, “ Do We Tweet Differently From Our Mobile Devices ?” where researchers found that, in general, tweets sent from on-the-go tend to be both more negative and more egocentric.
September 22, 2015
It may sound superficial, but one of the first things people will notice about a brand are its colors. Whole Foods we associate with a, responsible, earthy green, for example, and research has long suggested that the colors red and yellow put people in mind of hot meals (McDonald’s, anyone?).
September 21, 2015
At the Disrupt Hackathon over the weekend, programmer Allison Nelson debuted Hack My Mood , a tool that analyzes a person’s tweets and maps their mood against external factors like weather.
September 14, 2015
Think about it. When you look at viral videos, or Twitter trends, or even just the most-shared news items that get passed around on any given day, the one thing they have in common is that they make people FEEL something – and that's the secret sauce that social marketers need to add to their recipes.
August 06, 2015
When it comes to making decisions about what to buy, people go with their hearts more often then their heads. 31% of advertisers report gains from emotional campaigns, while only 16% report gains from campaigns that appeal to people’s rational side.
July 28, 2015
Marketers and advertisers know the way to engage a customer is by tugging on their heart strings. Through its regular data-driven infographic series, Shutterstock examined which primary emotions were most popular and trending with creative professionals.
What 500 Million Shutterstock Downloads Tell Us About Design And Emotion [Infographic] | Social Media Today
July 03, 2015
Ten years ago, the idea of emotionally connecting to a brand was something we did, but never thought about. The idea of connecting to a bank or insurance company was unheard of! Today? I was so moved by Chase’s commercial full of puppies that I had to tweet them immediately and tell them
emotional power
May 11, 2015
We all hear similar descriptions of the small business owner – they wear multiple hats, have too much on their plate, they are hard to pin down. And this is completely true. For those of us that have been in the corporate world, it’s sometimes hard to understand the challenges of a person who is the equivalent of the CEO/CFO/VP Sales & Marketing/Chief Customer Officer and any other “C” label you’d like to give them. There is no shortage of articles that try to help these owners to be more organized, make better decisions, and take control of their day. In this post, I’m going to focus on one thing that you likely have not heard much of – be more data driven vs. emotion driven in your marketing decisions.
Data Driven vs. Emotional decision making
January 27, 2015
There’s rather a lot to suggest that social media isn’t very good for our general wellbeing. For instance, it’s widely believed that we aren’t especially honest when we share things on Facebook, and this curation leads us to portray ourselves in as good a light as possible. Now that’s great, except everyone else does too, and there glistening fakery thus makes us feel rather bad about ourselves.