Social media training is a balancing act between teaching employees the risks of social media and how to be active on social for business benefits and closer customer relationships. There are ten steps to consider when launching a social media training program across your organization. Read on to find a recap of these insights, presented at the first Employee Advocacy Summit in Atlanta (#EASummit14).
Employee Advocacy is no longer just an exciting theoretical concept. From the breadth of discussions and the passion, creativity, and expertise of the attendees, #EASummit14 proved to be a pivotal congregation marking (and celebrating) the rise of this transformational business practice.
We just wrapped up our first Employee Advocacy Summit, and it was packed with information on this exciting new field. We heard from everyone: advocates themselves, training experts, best-selling authors, long-time leaders, and even a lawyer (with a sense of humor).
One of the hosts for today's panels at the Employee Advocacy Summit, Susan Emerick, and her partner at Brands Rising LLC, Jeanne Murray, delved deeply into metrics, KPIs and measurement frameworks for employee advocacy programs. They also answer one of the most difficult questions faced by their audience: "How do I prove business value?"
One of the hosts at today's Employee Advocacy Summit, Chris Boudreaux of EY and Social Media Today, hosted a panel with three employee advocacy program managers who all have successful programs at differing stages. The theme Chris maintained throughout the discussion was: "What's next?"
Michael Brito of WCG helps teach employee advocacy program teams navigate the tricky road of content creation. He goes into many of the similarities and differences between personal content creation versus the process for the brand itself.
At the Employee Advocacy Summit, Jim Dudukovich, a lawyer from The Coca-Cola Company, gave us a rare glimpse into the world where social media and law intersect. He brought simplicity and clarity to a number of issues that arise when planning an employee advocacy program.
"Advocate Stories From the Field," an Employee Advocacy Summit panel moderated by Susan Emerick, featured three passionate practitioners of employment advocacy. These were people who have been out in the field, creating employee advocacy programs at large and distributed companies. Each had a unique perspective to share about their own experiences, but shared a common passion about employee advocacy and the value it can create.
The business case for a large transformation program like Employee Advocacy, will require costs and value, selling to stakeholders and motivating them to provide resource and investment support needed. Are you ready to change the game?