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employee advocacy

April 03, 2014
Brand advocates are everywhere, but you wouldn’t know it; they look exactly like regular people. You could be sitting next to one as you read this article. This new Social Media Today column will explore the power of employee advocacy, and why it matters to your organization.
Beyond Engagement
March 19, 2014
Do you find it difficult to set your tone on social media? Are you struggling to discover creative ways to authentically connect with your customers? Some companies clearly cover up their identity and don't allow themselves to really bare it all.
March 18, 2014
Has it occurred to you that you have a large army of employees, partners, suppliers, sellers, media and stakeholders all ready and available to be brand ambassadors for your enterprise? How about empowering them so that they can give you vastly more online exposure and credibility?
February 24, 2014
Simply asking employees to parrot brand-generated messages through their personal social media may help the brand to gain small amounts of reach or engagement, but it is not a sustainable strategy for engaging audiences and developing relationships online.
February 24, 2014
There are two very critical problems that will end up plaguing just about every company at some point: Keeping everybody on the same page and creating a sense of community within the company. Let’s discuss how to overcome this.
February 12, 2014
Information overload: a fact that isn't going away. And anyone managing an Employee Advocacy program needs to think about how you will help your employee advocates deal with the persistent problem of information overload and how best to then act on what's important.
February 09, 2014
Don’t assume that your people will instantly know what you’re trying to achieve by introducing employee advocacy into their sheltered lives. It’s particularly unhelpful for them to learn that your vision for the program goes no further than reversing the ban on social media at work.
Beyond Engagement
aks013@bucknell.edu's picture

The Social Employee: Transform Your Employees into Brand Advocates

Your employees can help you reach an audience on social media that is 10x larger than what your brand is currently reaching. Many of your employees are willing, if not already sharing, your brand content. That’s why leading brands like Whole Foods Market are rolling out employee Advocate Marketing programs to power employees to voluntarily share the brand content with customers on social. Join this webinar to learn the 5 steps to launching an employee Advocate Marketing program.

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