Does employee advocacy work for B2B companies? The short answer is “Yes.” It works just fine, but let’s take a closer look to discover why. In this article, we’ll focus on sales campaigns, but the principles for brand promotion or recruitment programs are the same.
What makes people want to advocate for their employers? And why should anyone listen? After all, these are employees we’re talking about – it’s their job to promote their companies, right? Wrong...at least, not as most people understand “promotion.”
Your contribution to the success of employee advocacy in your organization is simple: You have to believe in everything your program encompasses; and you must leave your people in no doubt that you believe. That’s all. Sounds easy? If you say so...
A successful employee advocacy program relies on engaged employees becoming brand ambassadors - how much convincing do you need? For now, set aside the excellent financial returns from employee advocacy. Let’s look at the practical contribution that a well-structured program brings to a business.
To help today’s marketers navigate the complexity of building, scaling and driving performance through Employee Advocacy programs, Chris Boudreaux and Susan Emerick created the 2014 Employee Advocacy Summit on September 15 in Atlanta, in collaboration with Social Media Today. Space is limited, so confirm your spot now!
Let’s be honest, asking your employees to blog is probably a non-starter. Instead, get them to contribute blog ideas. The writing part can be delegated or outsourced. But with a little direction, your employees can offer a steady supply of awesome ideas that you can turn into blog content your readers will love.
Brand advocates are everywhere, but you wouldn’t know it; they look exactly like regular people. You could be sitting next to one as you read this article. This new Social Media Today column will explore the power of employee advocacy, and why it matters to your organization.
Do you find it difficult to set your tone on social media? Are you struggling to discover creative ways to authentically connect with your customers? Some companies clearly cover up their identity and don't allow themselves to really bare it all.
Has it occurred to you that you have a large army of employees, partners, suppliers, sellers, media and stakeholders all ready and available to be brand ambassadors for your enterprise? How about empowering them so that they can give you vastly more online exposure and credibility?
Simply asking employees to parrot brand-generated messages through their personal social media may help the brand to gain small amounts of reach or engagement, but it is not a sustainable strategy for engaging audiences and developing relationships online.