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employee advocacy

April 22, 2016
What metrics should you be tracking to measure the effectiveness of your employee advocacy program? Here are a few KPIs to help measure your program’s effectiveness:
5 KPIs for Measuring the Success of Your Employee Advocacy Program | Social Media Today
April 08, 2016
LinkedIn recently released data showing that employees can generate significantly more social shares of content than if that same content is posted from brand handles - but is that true?
Your Employees’ Voice Really Matters on Social | Social Media Today
March 19, 2016
Deloitte Africa has mobilized 1,500 members of their workforce on social media, leading to almost 26,000 shares of their content and generating more than 41,000 clicks. In a new episode of The Social Business Engine podcast, Bernie Borges speaks with David Graham of Deloitte to discuss their approach to employee advocacy.
March 16, 2016
We all know that word of mouth is one of the most - if not the most - valuable form of marketing. But just how valuable is word of mouth, exactly, in social media? LinkedIn conducted a study to find out.
LinkedIn Conducts Research into the Power of Employee Content Sharing via Social | Social Media Today
January 26, 2016
#NewWayToWork explores how the workplace is evolving in the face of collaborative technologies, and this event specifically highlighted influencers in the UK and Ireland. We hosted an exclusive handful of digital thought leaders to discuss innovations, challenges, and next steps. Euan Semple couldn’t be with us in person at the event, but he kindly agreed to answer a few of our questions about how the way we work is changing, and fast.
NewWayToWork Euan Semple
January 08, 2016
Was 2015 the year of employee advocacy?
employee advocacy
December 14, 2015
Is business growth directly tied to employee advocacy? Our survey results suggest so. Find out more in our employee advocacy webinar recap.
Employee advocacy survey results
December 10, 2015
Employee advocacy is the promotion of a firm’s brand by its employees. But it goes much deeper than that. It’s a culture of believing in the content a firm produces and seeking out opportunities to spark discussions on social networks with other individuals who share similar passions or interests. In short, employees become a firm’s brand ambassadors in the digital marketplace.
November 17, 2015
Hinge Research Institute has teamed with Social Media Today to conduct a comprehensive online survey of 588 professionals who use social media for business purposes to get a handle on the effectiveness of employee advocacy programs. Here are the results.
Employee Advocacy on Social Media
October 24, 2015
"Employee a dvocacy, I believe, is the single greatest investment every brand can make with social media". Brian Fanzo laid out the case for employee advocacy in social in a new # Hootchat - replay here.
Empowering Employee Advocates: The Best Social Media Investment | Social Media Today