Employee advocacy is the promotion of a firm’s brand by its employees. But it goes much deeper than that. It’s a culture of believing in the content a firm produces and seeking out opportunities to spark discussions on social networks with other individuals who share similar passions or interests. In short, employees become a firm’s brand ambassadors in the digital marketplace.
Hinge Research Institute has teamed with Social Media Today to conduct a comprehensive online survey of 588 professionals who use social media for business purposes to get a handle on the effectiveness of employee advocacy programs. Here are the results.
"Employee a dvocacy, I believe, is the single greatest investment every brand can make with social media". Brian Fanzo laid out the case for employee advocacy in social in a new # Hootchat - replay here.
Today Hootsuite announced Hootsuite Amplify , a mobile app and employee advocacy solution that lets employees share branded content with their social networks. The app seeks to empower employees by helping them “ build their professional brand, share content with their networks, and stay on top of the stories and news resonating across different departments, divisions, and regions.”
As reported in many different media and news sources, social network Twitter is laying off up to 336 employees, comprising 8% of its current workforce. This was the first major move by Twitter co-founder Jack Dorsey, who was named permanent CEO just last week, to address the doldrums that Twitter has lately found itself in.
If 2010 - 2015 was about content, 2015 and beyond is about context. Rather than spraying brand messaging via your employees that'll quickly max out their value and reach, help your staff add context to the message and aim to do things better than the competition.
The following is the webinar archive for "Making the Case for Employee Advocacy at Your Firm." This webinar originally aired on December 1, 2015. Listen to the audio recording and follow along with the slides to learn more: