Recent Posts

Having Trouble Turning Your Employees into Social Media Brand Advocates?

Kayla Minguez
You’ve probably already heard how useful it can be if your employees are willing and eager brand advocates for your company across social media channels. In the best cases, employees who naturally promote your business in the social media realm can be more effective than even the most carefully implemented marketing plans.
Having Trouble Turning Your Employees into Social Media Brand Advocates?

Social Media Usage Policy Among Employees

Socialbarrel
It wasn’t too long ago when social media sites such as Facebook were only perceived as harmful to the productivity of employees. Now, there are companies that coach employees to become brand advocates in social media. In fact, social media is here to stay. It is used both within and outside companies.
Social Media Usage Policy Among Employees

Employee Advocates: Why Brands Need to Empower Employees to Be Social Savvy [SLIDESHARE]

amynhall
Now more than ever, brands are influenced not by the ads or image they put out to the public, but what consumers are actually saying about them. Leading brands are turning to employees to amplify content, engage on behalf of the brand, curate content, listen to conversations, and even to help with recruiting.
Employee Advocates: Why Brands Need to Empower Employees to Be Social Savvy [SLIDESHARE]

Do Your Employees "Like" You?

Curtis Harrison
The easiest test for how interesting your activity appears to others is to see how many times your posts are liked or shared, but don’t rely on that alone. If you were logging on as an objective third party, would you be interested in what you’ve posted?
Do Your Employees "Like" You?

Social Sharing Initiatives: Mobilize Your Employees

ginidietrich
Maybe you’ve experienced this: A thoughtfully designed Facebook page, with each painstakingly planned post largely unacknowledged. Not knowing what to do, you ask a dozen of your co-workers if they have any suggestions.
Social Sharing Initiatives: Mobilize Your Employees

Social Media: Employees Are Your Best Brand Advocates

AnitaLoomba
One of the most under-leveraged resources for many brands, within social media, comes from within: their employees. Research has continuously shown that people trust word of mouth or recommendations anonymously or via personal networks. So then this raises the question – why don’t more companies leverage the support of their employees?
Social Media: Employees Are Your Best Brand Advocates

Study: 30% of People are on Social Media at Work for One Hour Everyday

leaderswest
A recent survey by staffing agency Intelligent Office found that one-third of workers use social media at work for at least an hour a day, and a quarter of respondents said they wouldn’t work for a company that didn’t allow them to use social media. With U.S. unemployment hovering just under 8%, this may well be the worst bluff ever, but the sentiment is real.
Study: 30% of People are on Social Media at Work for One Hour Everyday

How and Why to Drive Employee Adoption of Social Media

socialcade
One person may be all you need to create and execute marketing programs. But can one person change the way your entire organization does business? Of course not. This article details why and how to train every employee to adopt social media.
How and Why to Drive Employee Adoption of Social Media

Why You Can't Fire Employees For Complaining On Facebook

Mike Allton
And when an issue does arise on social media, firing the employee(s) may not be the best option. If they are voicing criticism of the business, take a moment to evaluate the criticism objectively. If there is any validity to what is being said, it would be better to address the problems.
Why You Can't Fire Employees For Complaining On Facebook

Building a Great Social Media Team

Deborah Sweeney
Social media is so much more than just plugging products on Facebook – it’s about maintaining a conversation, building organic relationships, and making sure the social media department isn’t veering off course and one person can’t shoulder that responsibility alone.
Building a Great Social Media Team