Developing a rock solid social media plan is now an essential part of any marketing campaign. But in order for your campaign to offer actual benefits to your business, you need to move beyond vanity metrics like likes, follows and shares - you need to generate real interaction with your customers if you want the time and money you spend on social to be worthwhile.
7 ways to make your corporate blog a success by avoiding mistakes that can cause you time and money. Blogging for business is an essential component of a well defined content marketing strategy and if executed correctly can become a marketing asset for any company.
Stories—and storytelling—are powerful. They help charities secure more donations, persuade juries in trials and sway opinions in politics and the boardroom. Every small, personal story has something of the universal in it, and when the story is well told, it can spread rapidly and change lives in surprising and unexpected ways.