engagement metrics

January 16, 2016
Instagram was the hot platform to be on in 2015, but new numbers from Locowise indicate that the platform could be in for a change over the next year, with growth and engagement down and a shift towards more of a 'pay-to-play' model.
Instagram Growth And Engagement: 2015 Year In Review | Social Media Today
June 02, 2015
Understanding digital literacy is critical to the success of any organization.
social media sophistication
August 07, 2014
I've discovered that there are things a lot more valuable than social media, blogs, digital marketing or the Web. I've stopped worrying about the number of followers I have, my bounce rate, the number of views on my websites or even the amount of "retweets" and "likes" I get.
August 17, 2009
There is a lot of discussion going about these days about the difference and effectiveness of broadcast and engagement styles of marketing. Broadcast is the bastion of old school marketing. We still see it used extensively in the new "social media" arena primarily because it is less expensive,...
February 27, 2008
Most accounts of engagement suggest ways of encouraging or promoting a customer's engagement with the brand/website. In a handful of cases however (e.g. Jim Novo and Erwin Ephron ) one reads about preventing and reversing customer disengagement instead. But is there a meaningful and valuable...