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engagement metrics

August 07, 2014
I've discovered that there are things a lot more valuable than social media, blogs, digital marketing or the Web. I've stopped worrying about the number of followers I have, my bounce rate, the number of views on my websites or even the amount of "retweets" and "likes" I get.
August 17, 2009
There is a lot of discussion going about these days about the difference and effectiveness of broadcast and engagement styles of marketing. Broadcast is the bastion of old school marketing. We still see it used extensively in the new "social media" arena primarily because it is less expensive,...
February 27, 2008
Most accounts of engagement suggest ways of encouraging or promoting a customer's engagement with the brand/website. In a handful of cases however (e.g. Jim Novo and Erwin Ephron ) one reads about preventing and reversing customer disengagement instead. But is there a meaningful and valuable...