Recent Posts

Why SEOs Don't Need a Code of Ethics from SEMPO

larrykim
Recently, the Search Engine Marketing Professionals Organization (SEMPO) suggested that a code of ethics be created to govern how SEOs conduct themselves. In light of the black-hat tactics that regularly make headlines in industry publications, it’s understandable – but that doesn’t mean it’s a good idea, or even practical.
Why SEOs Don't Need a Code of Ethics from SEMPO

The Social Media Crisis Check-Up: Risky Business

ChrisSyme
Are you playing Russian Roulette with your social media practices? Maybe it's time for a social media crisis check-up to see if you're engaging in any risky behavior. Here are five red flags to get you started.
The Social Media Crisis Check-Up: Risky Business

Journalistic Ethics: What Every PR Pro Needs to Know

ginidietrich
We received a phone call from the editor of one of our client's biggest trade publications. She wanted to write a story about the client’s organization and pull in interviews from the executives and people on the manufacturing floor. The catch? The client had to buy a year’s worth of advertising.
Journalistic Ethics: What Every PR Pro Needs to Know

Ethics in Social Media Marketing: Responding to the Boston Tragedy

AugieRay1
Let's examine two brands' actions last week, during the frightening events in Boston: one from NBC Bay Area and the other from Ford. Issues of ethics are not clear cut, and while it is easy to see when a company crosses the line with both feet (as did NBC Bay Area), it can tough to discern as brands toe the gray line (as did Ford, in my opinion). I believe the time has come for social media marketers to reset their moral compasses, not because our souls need saving but because our brands do.
Ethics in Social Media Marketing: Responding to the Boston Tragedy

Robin Carey Speaking about Truth and Transparency at WOMMA Summit

CliffFigallo
SMT's CEO says," If you’re going to be talking you’ve got to be transparent. But more than that, you’ve also got to tell the truth."

Global Social Media Cultures call for Global Guidelines

JohnBell

The Ethics of Blogging: Listen to the Webcast On-Demand

Robin Carey

Regulation and healthcare in social media: a quick primer

JayKrall