If your brand is used to shouting its message on every social channel and wary of joining the digital customer exchange, this webinar is for you. Register here!


August 13, 2015
OmniArt / Shutterstock.com According to Rob Price of Business Insider and Allison Pohle of Boston.com , Harvard student Aran Khanna had secured a highly prized summer internship with Facebook a few months ago when he released an app he'd created called Marauder's Map . This app would go viral, lead...
April 03, 2015
I normally write from the perspective of teaching how business owners need to think about leveraging social media to drive branding, sales and ultimately revenue. I want to switch that up a little and tackle another aspect of social media usage: how businesses use, or maybe shouldn't use social...
December 01, 2014
A report from a committee of the UK parliament has said that social networks sites such as Facebook and Twitter should be more transparent about what data they collect and how this is used. The report claims that a reasonable person could not be expected to understand how the sites use their data.
November 24, 2014
Given Uber's prominence in the early days of the collaborative economy, it may seem odd for me to suggest, but I believe a significant decline in Uber's business may be terrific for the long-term interests of the collective consumption movement. My reasoning is that the sharing economy is not simply about more collaborative products but more collaborative companies. Viewed through this lens, Uber simply has not earned its premiere status in this new business movement.
November 05, 2014
Recently, the Search Engine Marketing Professionals Organization (SEMPO) suggested that a code of ethics be created to govern how SEOs conduct themselves. In light of the black-hat tactics that regularly make headlines in industry publications, it’s understandable – but that doesn’t mean it’s a good idea, or even practical.
July 30, 2014
Are you playing Russian Roulette with your social media practices? Maybe it's time for a social media crisis check-up to see if you're engaging in any risky behavior. Here are five red flags to get you started.
December 09, 2013
We received a phone call from the editor of one of our client's biggest trade publications. She wanted to write a story about the client’s organization and pull in interviews from the executives and people on the manufacturing floor. The catch? The client had to buy a year’s worth of advertising.
April 23, 2013
Let's examine two brands' actions last week, during the frightening events in Boston: one from NBC Bay Area and the other from Ford. Issues of ethics are not clear cut, and while it is easy to see when a company crosses the line with both feet (as did NBC Bay Area), it can tough to discern as brands toe the gray line (as did Ford, in my opinion). I believe the time has come for social media marketers to reset their moral compasses, not because our souls need saving but because our brands do.
December 07, 2011
SMT's CEO says," If you’re going to be talking you’ve got to be transparent. But more than that, you’ve also got to tell the truth."
June 11, 2010
Over the course of the last week, while working on social media initiatives for several clients, the following questions or situations came up: A client missing an opportunity to engage in a conversation (coupled with desire of agency team members to respond) A situation that would require...