You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook.Download now!
While online social media marketing and promotion is a daily task for your business with many short-term goals, event marketing generally occurs far less often. It is really important that you promote your online social media platforms when you are at an event because it will keep people interested in your brand long after an event ends. On the flip side of course, social media can also be a great way to market your events. Using the two together can help you get double the benefits if you’re smart and have a plan in place.
Monetizing once the event is over should be on every event organizers list. Your fans and customers already came to your event, spent money and hopefully had a good time. This is the perfect opportunity to harness their positive feelings towards your event and brand and generate more revenues. It could be selling tickets for the next event, generating new followers on your social media channels, growing your mailing lists subscribers, or even offering premium services and products for your die hard fans.
Planning to organize an event? It can be a really exciting affair. No matter what kind of event you are holding, it would make no sense if people don’t come there. So, you need them to know about the event in the first place. And this is where marketing comes into play.
1. Start on Time Timing is everything! when you publish content on social media it affects how well it is received. For example, weekends are not so good for posting on Facebook, while Twitter engagement actually increases on weekends. Time your engagement combining your audience's attention with...
These creative and ‘out of the box’ tips will help to promote your next event on social media. If successful, they will not only draw a larger audience but they will impact your search rankings and leverage traffic to your website.
Social networking sites are part of everyone’s life these days. They have managed to impact almost everything that users do. People love to post information, videos, and images from various events in their life on social networking sites. In-fact, event is not considered as an event, till some of its pictures and videos reach Twitter, or Instagram.
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Organizing an event or workshop can be an exciting way to strengthen your relationship with current clients, establish new relationships and further develop yourself in your area of business. However, it is also a time consuming activity. Not only do you need to prepare the content that you will present, you also need to promote the event properly.
Hashtags are everywhere nowadays, and I do mean everywhere! You can now find them on every major social network (except for LinkedIn), and more than likely, your customers or clients are already using them in some way or another.