April 25 #SMTLive Twitter chat recap: How Does Geotargeting Fit Into Your Customer Outreach Strategy? 


April 25, 2017
The Social Shake Up is being held next month - in this post, contributor Vanessa DiMauro provides her highlights.
How To Make The Most of the Social Shakeup Show | Social Media Today
February 12, 2017
Valentine’s Day is nearly here. Are you excited yet?
How to Celebrate Valentine's Day on Social - a Platform-by-Platform Guide | Social Media Today
December 14, 2015
We're back, better than ever this year. Mark your calendars because we're announcing the fourth annual Social Shake-Up in Atlanta, May 24th-25th.
Announcing The Social Shake-Up 2016
November 09, 2015
Facebook Events has been in sort of a stand-still while other aspects of the social networking platform have received overhauls.
September 08, 2015
Michelle Gautrin, Adobe’s Senior Social Media Strategist (APAC), gave us a behind-the-scenes look at how Adobe uses social content to drive subscriptions, measure success during the event, and left a few tips for you to think about when you’re planning your next event.
Michelle Gautrin, Adobe's Senior Social Strategist (APAC)
September 04, 2015
Technology has revolutionized how marketers interact with attendees at live events. Gone are the days of merely putting a brand’s name on signage and having it announced during a break. Take Oculus Rift, which allows marketers to create an immersive 4D world where attendees find themselves engaged by an entertaining marketing experience.
August 31, 2015
How many tools do you use for managing your Facebook marketing? When it comes to online advertising, the biggest misconception is that you can use a social media platform without tools and still drive an influencer level of traffic and engagement. This is simply not true for ninety-nine percent of...
Facebook Expert Tools
May 04, 2015
Here are some practical tips on how to get the best lead generation results from your event marketing with integrated digital, content and streaming activity.
April 27, 2015
​ While online social media marketing and promotion is a daily task for your business with many short-term goals, event marketing generally occurs far less often. It is really important that you promote your online social media platforms when you are at an event because it will keep people interested in your brand long after an event ends. On the flip side of course, social media can also be a great way to market your events. Using the two together can help you get double the benefits if you’re smart and have a plan in place.
April 07, 2015
Monetizing once the event is over should be on every event organizers list. Your fans and customers already came to your event, spent money and hopefully had a good time. This is the perfect opportunity to harness their positive feelings towards your event and brand and generate more revenues. It could be selling tickets for the next event, generating new followers on your social media channels, growing your mailing lists subscribers, or even offering premium services and products for your die hard fans.