Discover new ideas for shaping a content strategy that will appeal to a younger mobile audience.


September 08, 2015
Michelle Gautrin, Adobe’s Senior Social Media Strategist (APAC), gave us a behind-the-scenes look at how Adobe uses social content to drive subscriptions, measure success during the event, and left a few tips for you to think about when you’re planning your next event.
Michelle Gautrin, Adobe's Senior Social Strategist (APAC)
September 04, 2015
Technology has revolutionized how marketers interact with attendees at live events. Gone are the days of merely putting a brand’s name on signage and having it announced during a break. Take Oculus Rift, which allows marketers to create an immersive 4D world where attendees find themselves engaged by an entertaining marketing experience.
August 31, 2015
How many tools do you use for managing your Facebook marketing? When it comes to online advertising, the biggest misconception is that you can use a social media platform without tools and still drive an influencer level of traffic and engagement. This is simply not true for ninety-nine percent of...
Facebook Expert Tools
May 04, 2015
Here are some practical tips on how to get the best lead generation results from your event marketing with integrated digital, content and streaming activity.
April 27, 2015
​ While online social media marketing and promotion is a daily task for your business with many short-term goals, event marketing generally occurs far less often. It is really important that you promote your online social media platforms when you are at an event because it will keep people interested in your brand long after an event ends. On the flip side of course, social media can also be a great way to market your events. Using the two together can help you get double the benefits if you’re smart and have a plan in place.
April 07, 2015
Monetizing once the event is over should be on every event organizers list. Your fans and customers already came to your event, spent money and hopefully had a good time. This is the perfect opportunity to harness their positive feelings towards your event and brand and generate more revenues. It could be selling tickets for the next event, generating new followers on your social media channels, growing your mailing lists subscribers, or even offering premium services and products for your die hard fans.
April 01, 2015
Planning to organize an event? It can be a really exciting affair. No matter what kind of event you are holding, it would make no sense if people don’t come there. So, you need them to know about the event in the first place. And this is where marketing comes into play.
social media success
March 13, 2015
1. Start on Time Timing is everything! when you publish content on social media it affects how well it is received. For example, weekends are not so good for posting on Facebook, while Twitter engagement actually increases on weekends. Time your engagement combining your audience's attention with...
February 23, 2015
These creative and ‘out of the box’ tips will help to promote your next event on social media. If successful, they will not only draw a larger audience but they will impact your search rankings and leverage traffic to your website.
December 01, 2014
Social networking sites are part of everyone’s life these days. They have managed to impact almost everything that users do. People love to post information, videos, and images from various events in their life on social networking sites. In-fact, event is not considered as an event, till some of its pictures and videos reach Twitter, or Instagram.