Michelle Gautrin, Adobe’s Senior Social Media Strategist (APAC), gave us a behind-the-scenes look at how Adobe uses social content to drive subscriptions, measure success during the event, and left a few tips for you to think about when you’re planning your next event.
Technology has revolutionized how marketers interact with attendees at live events. Gone are the days of merely putting a brand’s name on signage and having it announced during a break. Take Oculus Rift, which allows marketers to create an immersive 4D world where attendees find themselves engaged by an entertaining marketing experience.
How many tools do you use for managing your Facebook marketing? When it comes to online advertising, the biggest misconception is that you can use a social media platform without tools and still drive an influencer level of traffic and engagement. This is simply not true for ninety-nine percent of...
While online social media marketing and promotion is a daily task for your business with many short-term goals, event marketing generally occurs far less often. It is really important that you promote your online social media platforms when you are at an event because it will keep people interested in your brand long after an event ends. On the flip side of course, social media can also be a great way to market your events. Using the two together can help you get double the benefits if you’re smart and have a plan in place.
Monetizing once the event is over should be on every event organizers list. Your fans and customers already came to your event, spent money and hopefully had a good time. This is the perfect opportunity to harness their positive feelings towards your event and brand and generate more revenues. It could be selling tickets for the next event, generating new followers on your social media channels, growing your mailing lists subscribers, or even offering premium services and products for your die hard fans.