Facebook have over 1 billion active users and increasing. So, it is important for all size and type of businesses to have a Facebook Business Page to reach to their target audience and promote their products/services as part of their social media marketing strategy. But why has it turned into a phenomenon? The euphoria can be very much compared to the mood at the onset of the internet era, when brick-n-mortar businesses strive to create an online presence.
When it comes to social media, the biggest turn off for businesses is that it takes too long. I always find people asking me after one of my talks about social media how I find the time in my day to spend on social and my answer is always the same; I only spend 20 minutes on my social media a day. Here are the tools I use to help me schedule my social content every week.
Plummeting reach? Poor engagement? Here's why Facebook isn't the bad guy .... but you might be. Since Facebook made its changes recently and brand pages took a massive hit in the reach department, many page owners and social media managers are grumpy. Let's find out if they are grumping in the wrong direction.
A Dutch nonprofit, Just B.V., is behind the latest effort to get people to stop using Facebook. The campaign, “99 Days of Freedom,” was inspired by the recent Facebook A/B test that suppressed some posts to see if a more upbeat or downbeat News Feed prompted users to post more positive or negative updates of their own.
Facebook have been rumored to be bringing out 15 second video ads, but how could they effect the platform, for both users and the brands who advertise? This post looks at both the pros and cons, and why they could have such a big effect on the social networking giant.
Just when we had convinced grandma to set up a Facebook page, the social network of the late-2000s is now no longer cool with the kids. According to 13-year-old Ruby Karp’s great little piece on Mashable, “Facebook was just this thing all our parents seemed to have.”
There are 3 major post types, images, text and video. In my research and experience image posts have achieved the greatest results. As Facebook is a visual platform users generally engage more with pictures, so use this to your advantage. Post images of your customers, images of your products and images of your team.
Jen Eisenberg, a rising junior at the University of Michigan, is a product marketing intern at Grovo.com, an online Internet training platform with video tutorials that helps people learn everything from Facebook Timeline to Pinterest Pins. Jen loves the NYC tech startup scene and immerses herself in it on a daily basis.