In a new blog post, Facebook has outlined the case for advertisers to start considering their on-platform ad efforts for the upcoming holiday season, offering a range of tips and even a downloadable guide, to point businesses in the right direction.
With the holiday season approaching, Facebook is updating it's Dynamic Product Ad offering, which it introduced earlier this year. The new additions include cross-selling functionality, conversion optimization and improved in app options. Here’s how the new features will work.
Facebook has released its Q2 numbers , and the results uphold The Social Network’s place atop the heap among social media networks. Facebook’s Daily Active user base grew by 32 million, average time on platform was higher and revenue per user increased.
In operation since last year, Facebook’s IQ Industry Research blog provides a range of data insights and information to assist Facebook advertisers in better targeting and maximizing their ads and ad content. Their latest report looks at how people go about purchasing new cars, and where in that purchase cycle people are most receptive to advertising material.
Facebook has announced a new ad option called ‘Lead Ads ’ which they’re currently testing in various markets. Lead ads simplify the process of getting people to sign-up for a newsletter or submit information to a business by enabling Facebook to auto-fill the required fields with their existing Facebook profile data.
When setting up Facebook ads, it's important to be aware of the value and opportunities of targeting available on the platform. In this post, we look at the various options available, and how to use them to maximize your Facebook ad performance.
Facebook's Instant Articles offering is almost impossible to fault from a reader's perspective. Brands, too, are getting a pretty sweet deal - but will that last? And can we trust Facebook as a news provider?