Storytelling Gone Wild: The Key to Creating Viral Content: Click here to register for the free webinar.
Join our expert panelists on February 16th at 12pm ET as we explore how to make sure each piece of content you send out has viral potential.
How do you make sense of the many variables at play in Facebook's ad and ad bidding process? T here are two main metrics that allow you to quickly understand a campaign's performance and take the right actions.
You’ve got your social media strategy outlined, aligned and implemented - Check. You’ve got your target audience defined and identified -Check. But now comes the hard part: forging ahead of your competition, the elusive goal of marketing. In 2016, this is achievable but not without careful...
Facebook is the second largest website on the internet, and as such, h aving a Facebook account for your business is almost a mandatory requirement for any organization that wishes to expand its online presence.
Facebook's not dying - with 1.5 Billion monthly active users, its glaringly apparent that The Social Network isn't going anywhere. On the other hand, Facebook marketing is a vastly different platform altogether. Here's an inforgraphic which looks at the do's and don'ts of Facebook marketing.
With so many options for marketers in the modern age, it's hard to know which to go with to maximize your ad spend. One that absolutely cannot be ignored is Facebook - here's five reasons why all brands should be utilizing Facebook as a marketing channel.
Back in June, Facebook announced that it was testing a new ad option called ‘ Lead Ads ’, which would enable advertisers to receive contact information and queries from potential customers by giving them the ability to collect such data from Facebook direct. Now Facebook has announced that Lead Ads are available to all advertisers.
Facebook has today announced that it now has 2.5 million active advertisers, up from two million just seven months ago. In addition to the milestone, Facebook has announced four new ad features which they’re hoping will help them on their way to reaching 3 million advertisers in 2016.
Facebook has come under fire of late over the way they charge for their ads, in particular video ads, and how transparent and effective their measurements are. To address this, Facebook has introduced two new options to assure advertisers that their content is being seen by real people.