#SMTLive Schedule

facebook advertising

July 01, 2017
Facebook ads are easy, but the easy option is not always the most effective. Here's how to make the most of your Facebook ad efforts.
How Do Facebook Ads Work for Small Business? | Social Media Today
June 30, 2017
Facebook's adding some new metrics to their ad and Page data options to help business make best use of their options.
Facebook's Adding Some New Ad Metrics and Page Data Options | Social Media Today
June 29, 2017
Facebook has released a new research report which looks at how users celebrate birthdays on The Social Network, and how to reach them to maximize ad impact.
Facebook Releases New Research on Birthday Planning and the Opportunities for Marketers | Social Media Today
June 28, 2017
Facebook's adding a new way to focus your ads on specific households, which may be a little creepy to some.
Facebook Adds Family Targeting to Ad Products, Enabling New Focus Options | Social Media Today
June 28, 2017
Facebook's adding some new tools to enhance their Dynamic retargeting ads.
Facebook Adds New Display Options for Dynamic Ads to Improve Retargeting | Social Media Today
June 20, 2017
Facebook has announced some new tools for their 'Creative Hub' ad testing platform.
Facebook Adds New Tools to 'Creative Hub' Ad Testing Platform | Social Media Today
June 09, 2017
In a new 'Social Zoom Factor' podcast, Pam Moore looks at some common Facebook advertising mistakes, and how to fix them.
Here’s Why Your Facebook Ads Don’t Convert and How to Fix Them [Podcast] | Social Media Today
June 06, 2017
Here are some key ways you can use the Facebook Pixel to maximize your on-platform marketing efforts.
3 Ways to Use the Facebook Pixel to Boost Your Marketing Efforts | Social Media Today
May 24, 2017
Creating Facebook ads requires multiple steps, but there are many aspects that can be automated, as outlined in this infographic.
9 Ways to Use Automation to Optimize Your Facebook Ads [Infographic] | Social Media Today
May 13, 2017
Here's a quick guide to the various Facebook ad objectives and when to use them.
A Quick Guide to the Different Facebook Ad Objectives | Social Media Today