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facebook advertising

July 12, 2016
Whether you spend any amount of time using it, Facebook has become a valuable platform through which businesses can advertise and build brand awareness and loyalty.
To Pay or Not to Pay: Ad Strategies for Facebook | Social Media Today
July 07, 2016
You've created the perfect marketing campaign. It’s 100% in-tact and beautifully integrates social media, video and visual marketing. Now you're ready to take it to market and let the world know about it. You know Facebook advertising is the perfect platform to help get the word out and reach your...
Facebook Advertising Policies in a Nutshell [Podcast] | Social Media Today
July 06, 2016
Facebook provides a vast array of targeting options for your ads on the platform. This infographic lists all of them to help you get a better understanding of what's possible.
All of Facebook’s Ad Targeting Options (in One Epic Infographic) | Social Media Today
July 05, 2016
In a new episode of The Social Zoom Factor podcast, Pam Moore discusses the pros and cons of Facebook's 'Boost Post' option.
Boosted Posts vs Other Facebook Ad Options – Do You Know the Difference? [Podcast] | Social Media Today
July 01, 2016
Not sure where to begin with Facebook advertising? A critical part of the digital marketing mix, brands with optimal ad strategies reap the benefits by having their messages seen by people who meet specific targeting criteria. However, with News Feed ads, boosted posts, and more, implementing an...
Choosing Your Facebook Advertising Method | Social Media Today
July 01, 2016
Even with a small budget, marketing on Facebook can drive online sales, increase local sales, promote apps, build brand awareness, and generate new cl ient and customer leads.
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June 30, 2016
In a new 'Social Zoom Factor' podcast, Pam Moore discusses the truth about Facebook advertising, and what people need to know to truly maximize their Facebook ad efforts.
Facebook Advertising: 5 Foundational Things You Must Know Before Spending a Dime | Social Media Today
June 15, 2016
Facebook has introduced a set of new tools to help advertisers better connect their Facebook ad efforts with consumers' offline actions.
Facebook Provides New Tools to Link Your Online Efforts to Offline Sales | Social Media Today
June 14, 2016
The team at Ghergich & Co recently teamed up with Salesforce Canada to create this new infographic on how to use Facebook Audience Insights to get a clearer view of your potential customers in order to help marketers reach the right demographic at the right time .
How to Create and Analyze a Custom Audience on Facebook [Infographic] | Social Media Today
June 09, 2016
Facebook has added a new way for marketers to create and target Custom Audiences - through video viewing behavior.
Facebook Adds Video Viewing to Custom Audiences Targeting | Social Media Today

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