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facebook advertising

July 25, 2015
In operation since last year, Facebook’s IQ Industry Research blog provides a range of data insights and information to assist Facebook advertisers in better targeting and maximizing their ads and ad content. Their latest report looks at how people go about purchasing new cars, and where in that purchase cycle people are most receptive to advertising material.
Facebook-Commissioned Data Highlights Areas of Focus for Automotive Marketers | Social Media Today
June 25, 2015
Facebook has announced a new ad option called ‘Lead Ads ’ which they’re currently testing in various markets. Lead ads simplify the process of getting people to sign-up for a newsletter or submit information to a business by enabling Facebook to auto-fill the required fields with their existing Facebook profile data.
Facebook’s Streamlining the Customer Data Gathering Process With Lead Ads | Social Media Today
June 23, 2015
When setting up Facebook ads, it's important to be aware of the value and opportunities of targeting available on the platform. In this post, we look at the various options available, and how to use them to maximize your Facebook ad performance.
Bullseye Target
June 03, 2015
Facebook's Instant Articles offering is almost impossible to fault from a reader's perspective. Brands, too, are getting a pretty sweet deal - but will that last? And can we trust Facebook as a news provider?
Facebook’s Instant Articles: Bad for Marketers, Not Great For Us Down The Track Either | Social Media Today
May 28, 2015
Local advertisers now have a new tool for converting social network users to leads and sales, thanks to Facebook's new 'Call Now' button for News Feed ads - Larry Kim investigates the new option.
May 21, 2015
What do a few respected experts have to say about paid social media strategy? Here's some tips.
facebook ad strategy
May 20, 2015
Facebook has more data on every user than the next two networks combined. How can you harness that to make your Facebook advertising more effective?
facebook ads tips
August 29, 2014
Today I’m sharing 3 Facebook ad tips that I’ve learned firsthand. The best part? They’re super quick and easy to implement.
August 11, 2014
As Facebook moves toward a paid marketing model, Facebook advertising is crucial to your success in 2014 and beyond. Today I am going to let you in on three proven Facebook Advertising strategies that will help you maximise your social media return on investment.
August 05, 2014
Last month, eMarketer released its 17-page Social eCommerce Roundup, exploring the impact that social media has in driving sales and brand awareness for retailers online. With over half (54%) of all US residents estimated to use social networking sites at least monthly this year, and the vast majority logging in to Facebook, the social media giant remains top of mind for eCommerce companies looking to boost their advertising reach. This post contains highlights from eMarketer's roundup of trends and stats, as well as bonus material from comScore's Pulse of the Online Shopper study.

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