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facebook advertising

February 11, 2016
How do you make sense of the many variables at play in Facebook's ad and ad bidding process? T here are two main metrics that allow you to quickly understand a campaign's performance and take the right actions.
Two Facebook Ads Metrics To Rule Them All | Social Media Today
February 03, 2016
You’ve got your social media strategy outlined, aligned and implemented - Check. You’ve got your target audience defined and identified -Check. But now comes the hard part: forging ahead of your competition, the elusive goal of marketing. In 2016, this is achievable but not without careful...
Staying One Step Ahead of the Game in 2016: Social Ad Targeting | Social Media Today
January 14, 2016
Facebook is the second largest website on the internet, and as such, h aving a Facebook account for your business is almost a mandatory requirement for any organization that wishes to expand its online presence.
January 06, 2016
Why is it that a lot of businesses are still failing to see results with their Facebook ad campaigns? For many, it may come down to one simple reason - ineffective use of ad targeting.
The Number One Mistake People Make with Facebook Ads | Social Media Today
October 15, 2015
Facebook's not dying - with 1.5 Billion monthly active users, its glaringly apparent that The Social Network isn't going anywhere. On the other hand, Facebook marketing is a vastly different platform altogether. Here's an inforgraphic which looks at the do's and don'ts of Facebook marketing.
Facebook Isn't Dead…Yet: The 10 Dos & Don’ts of Facebook Marketing [Infographic] | Social Media Today
October 08, 2015
With so many options for marketers in the modern age, it's hard to know which to go with to maximize your ad spend. One that absolutely cannot be ignored is Facebook - here's five reasons why all brands should be utilizing Facebook as a marketing channel.
October 07, 2015
Back in June, Facebook announced that it was testing a new ad option called ‘ Lead Ads ’, which would enable advertisers to receive contact information and queries from potential customers by giving them the ability to collect such data from Facebook direct. Now Facebook has announced that Lead Ads are available to all advertisers.
Facebook Announces Lead Ads Are Now Available to Advertisers Everywhere | Social Media Today
October 07, 2015
Facebook has announced a new ‘Advertiser Outcome Score’ metric for ads placed on the Audience Network.
Facebook Introduces ‘Advertiser Outcome Score’ for Audience Network Ads | Social Media Today
September 28, 2015
Facebook has today announced that it now has 2.5 million active advertisers, up from two million just seven months ago. In addition to the milestone, Facebook has announced four new ad features which they’re hoping will help them on their way to reaching 3 million advertisers in 2016.
Facebook Announces it Now Has 2.5 Million Advertisers, New Ad Features | Social Media Today
September 18, 2015
Facebook has come under fire of late over the way they charge for their ads, in particular video ads, and how transparent and effective their measurements are. To address this, Facebook has introduced two new options to assure advertisers that their content is being seen by real people.
Facebook Announces 100% In-View Ad Option, New Ad Metrics Verification | Social Media Today