Facebook has announced a new ad option called ‘Lead Ads ’ which they’re currently testing in various markets. Lead ads simplify the process of getting people to sign-up for a newsletter or submit information to a business by enabling Facebook to auto-fill the required fields with their existing Facebook profile data.
When setting up Facebook ads, it's important to be aware of the value and opportunities of targeting available on the platform. In this post, we look at the various options available, and how to use them to maximize your Facebook ad performance.
Facebook's Instant Articles offering is almost impossible to fault from a reader's perspective. Brands, too, are getting a pretty sweet deal - but will that last? And can we trust Facebook as a news provider?
As Facebook moves toward a paid marketing model, Facebook advertising is crucial to your success in 2014 and beyond. Today I am going to let you in on three proven Facebook Advertising strategies that will help you maximise your social media return on investment.
Last month, eMarketer released its 17-page Social eCommerce Roundup, exploring the impact that social media has in driving sales and brand awareness for retailers online. With over half (54%) of all US residents estimated to use social networking sites at least monthly this year, and the vast majority logging in to Facebook, the social media giant remains top of mind for eCommerce companies looking to boost their advertising reach. This post contains highlights from eMarketer's roundup of trends and stats, as well as bonus material from comScore's Pulse of the Online Shopper study.
So you have a local business. You may think you don’t need to advertise online: your business is in town, people talk about it, people know about it. If you’re going to advertise, you might as well just put another ad in the local paper, right? Wrong.