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facebook advertising

August 26, 2016
Earlier this week, Facebook announced a number of improvements to its Slideshow format ads which enable businesses to use still and video content in an engaging format.
Facebook Simplifies Slideshow Ad Creation and Presentation Options | Social Media Today
August 15, 2016
Here's a quick guide to using Facebook's "Boost post" option to increase your on-platform reach.
Boost Your Facebook Posts: A Step-by-Step Guide | Social Media Today
August 14, 2016
Here are some key tips to help you maximize the performance of your Facebook ads.
7 Major Facebook Advertising Mistakes to Avoid | Social Media Today
August 11, 2016
A recent report suggested that Facebook's narrow ad targeting may not be an effective option - but is that true?
Does Facebook's Advanced Ad Targeting Limit Campaign Effectiveness? | Social Media Today
August 09, 2016
Facebook has introduced new measures to eliminate ad blockers from it's platform, while improving their Ad Preferences options for users.
Facebook Disarms Ad-Blockers, Work to Improve Ad Relevance with New Options | Social Media Today
July 12, 2016
Whether you spend any amount of time using it, Facebook has become a valuable platform through which businesses can advertise and build brand awareness and loyalty.
To Pay or Not to Pay: Ad Strategies for Facebook | Social Media Today
July 07, 2016
You've created the perfect marketing campaign. It’s 100% in-tact and beautifully integrates social media, video and visual marketing. Now you're ready to take it to market and let the world know about it. You know Facebook advertising is the perfect platform to help get the word out and reach your...
Facebook Advertising Policies in a Nutshell [Podcast] | Social Media Today
July 06, 2016
Facebook provides a vast array of targeting options for your ads on the platform. This infographic lists all of them to help you get a better understanding of what's possible.
All of Facebook’s Ad Targeting Options (in One Epic Infographic) | Social Media Today
July 05, 2016
In a new episode of The Social Zoom Factor podcast, Pam Moore discusses the pros and cons of Facebook's 'Boost Post' option.
Boosted Posts vs Other Facebook Ad Options – Do You Know the Difference? [Podcast] | Social Media Today
July 01, 2016
Not sure where to begin with Facebook advertising? A critical part of the digital marketing mix, brands with optimal ad strategies reap the benefits by having their messages seen by people who meet specific targeting criteria. However, with News Feed ads, boosted posts, and more, implementing an...
Choosing Your Facebook Advertising Method | Social Media Today