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facebook advertising

August 14, 2015
In a new blog post, Facebook has outlined the case for advertisers to start considering their on-platform ad efforts for the upcoming holiday season, offering a range of tips and even a downloadable guide, to point businesses in the right direction.
How to Maximize Christmas Ad Campaigns on Facebook – According to Facebook | Social Media Today
August 11, 2015
With the holiday season approaching, Facebook is updating it's Dynamic Product Ad offering, which it introduced earlier this year. The new additions include cross-selling functionality, conversion optimization and improved in app options. Here’s how the new features will work.
Facebook Improves Ad Options Help Retailers Heading Into the Holiday Shopping Season | Social Media Today
July 29, 2015
Facebook has released its Q2 numbers , and the results uphold The Social Network’s place atop the heap among social media networks. Facebook’s Daily Active user base grew by 32 million, average time on platform was higher and revenue per user increased.
Facebook Q2 Numbers: 1.49 Billion Monthly Active Users, Revenue Per User Up | Social Media Today
July 25, 2015
In operation since last year, Facebook’s IQ Industry Research blog provides a range of data insights and information to assist Facebook advertisers in better targeting and maximizing their ads and ad content. Their latest report looks at how people go about purchasing new cars, and where in that purchase cycle people are most receptive to advertising material.
Facebook-Commissioned Data Highlights Areas of Focus for Automotive Marketers | Social Media Today
June 25, 2015
Facebook has announced a new ad option called ‘Lead Ads ’ which they’re currently testing in various markets. Lead ads simplify the process of getting people to sign-up for a newsletter or submit information to a business by enabling Facebook to auto-fill the required fields with their existing Facebook profile data.
Facebook’s Streamlining the Customer Data Gathering Process With Lead Ads | Social Media Today
June 23, 2015
When setting up Facebook ads, it's important to be aware of the value and opportunities of targeting available on the platform. In this post, we look at the various options available, and how to use them to maximize your Facebook ad performance.
Bullseye Target
June 03, 2015
Facebook's Instant Articles offering is almost impossible to fault from a reader's perspective. Brands, too, are getting a pretty sweet deal - but will that last? And can we trust Facebook as a news provider?
Facebook’s Instant Articles: Bad for Marketers, Not Great For Us Down The Track Either | Social Media Today
May 28, 2015
Local advertisers now have a new tool for converting social network users to leads and sales, thanks to Facebook's new 'Call Now' button for News Feed ads - Larry Kim investigates the new option.
May 21, 2015
What do a few respected experts have to say about paid social media strategy? Here's some tips.
facebook ad strategy
May 20, 2015
Facebook has more data on every user than the next two networks combined. How can you harness that to make your Facebook advertising more effective?
facebook ads tips