As Facebook moves toward a paid marketing model, Facebook advertising is crucial to your success in 2014 and beyond. Today I am going to let you in on three proven Facebook Advertising strategies that will help you maximise your social media return on investment.
Last month, eMarketer released its 17-page Social eCommerce Roundup, exploring the impact that social media has in driving sales and brand awareness for retailers online. With over half (54%) of all US residents estimated to use social networking sites at least monthly this year, and the vast majority logging in to Facebook, the social media giant remains top of mind for eCommerce companies looking to boost their advertising reach. This post contains highlights from eMarketer's roundup of trends and stats, as well as bonus material from comScore's Pulse of the Online Shopper study.
So you have a local business. You may think you don’t need to advertise online: your business is in town, people talk about it, people know about it. If you’re going to advertise, you might as well just put another ad in the local paper, right? Wrong.
If you’re a marketer who has advertised your goods or services on Facebook, chances are you’ve had at least one rejected, which seems to be common! There are lots of reasons the social media giant rejects ads which are fairly obvious, but sometimes your ad gets rejected, and you have no idea why.
The Facebook algorithm changes have many Facebook page owners in an uproar, especially those who paid to acquire their Facebook fans. I manage nearly 20 fan pages and can confirm a startling drop in what’s been an already declining reach over the past year.
Advertising on social media has been frowned upon in the past but things have changed. You might be thinking about including Facebook advertising as part of your online marketing strategy moving forward so here are 5 things you need to know before advertising on Facebook.