Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutCan't Find Time for Social Media? This Approach Will Help6 Ways to Turn Your Small Business into a Media Hub
- Social Organization
Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
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Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
The main objective of all Facebook pages is to create fans’ engagement in order to begin their own discussions about the page. These discussions will increase not only the virality of the page, but also the number of its fans. In order to achieve this, a company must have the appropriate fans or explore ways to acquire them.
Let’s bust a few Facebook marketing myths right away: You can’t grow your “likes” and “fans” in 3 months starting today. You can’t bulldoze your way through it. Throwing money at it won’t buy you love and hence you can’t grow your fans by buying them.
Over an eight week period Napkin labs analyzed fan engagement on 52 Facebook brand pages. Fans on each brand’s page ranged between 200,000 and 1,000,000 fans. The results of the study showed that only 6 percent of fans were engaged with a brand’s Facebook content. It was also found that as a brand’s fans increased, engagement actually had the potential to decrease; brands pages with 900,000-1,000,000 fans had 60 percent less engagement than brand pages with 500,000-600,000 fans.
Does your business lust for an enormous Facebook fan count? Beware, tons of fans doesn't necessarily translate into stronger business results, studies show.
Lauren Parajon, social media specialist at Standing Dog Interactive, explains how brands can cultivate a community of superfans by adding the human touch.
The implied meaning of a recent study is that Facebook, while an incredibly effective customer retention and engagement tool, is much less of a customer acquisition tool than most brands have thought.
A blogging enthusiast, Obaidul focuses heavily on Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Social Media Marketing (SMM). He uses HelloBloggerz to share his insightful views with his readers on a regular basis . He has been successfully helping clients, hailing from various industries, achieve higher rankings in search engines and increase their online sales. You can follow him on Twitter @obaidulhaque.