The main objective of all Facebook pages is to create fans’ engagement in order to begin their own discussions about the page. These discussions will increase not only the virality of the page, but also the number of its fans. In order to achieve this, a company must have the appropriate fans or explore ways to acquire them.
Let’s bust a few Facebook marketing myths right away: You can’t grow your “likes” and “fans” in 3 months starting today. You can’t bulldoze your way through it. Throwing money at it won’t buy you love and hence you can’t grow your fans by buying them.
Over an eight week period Napkin labs analyzed fan engagement on 52 Facebook brand pages. Fans on each brand’s page ranged between 200,000 and 1,000,000 fans. The results of the study showed that only 6 percent of fans were engaged with a brand’s Facebook content. It was also found that as a brand’s fans increased, engagement actually had the potential to decrease; brands pages with 900,000-1,000,000 fans had 60 percent less engagement than brand pages with 500,000-600,000 fans.
A blogging enthusiast, Obaidul focuses heavily on Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Social Media Marketing (SMM). He uses HelloBloggerz to share his insightful views with his readers on a regular basis . He has been successfully helping clients, hailing from various industries, achieve higher rankings in search engines and increase their online sales. You can follow him on Twitter @obaidulhaque.