Facebook's announced a range of updates to both their live-streaming tool ('Live') and their celebrity platform ('Mentions) aimed at improving the functionality of these offerings. And while Facebook hasn't yet made a big splash with their streaming tool, the signs point to they continue to develop and evolve the option, which could see them take a bigger step in future.
Facebook Notes recently got a face-lift. The enhanced feature now looks similar to Medium blogging but offers a more powerful way to reach a wider audience through access to Facebook’s massive, built-in user base.
Facebook recently introduced a new feature called Place Tips which provides subscribers with location-based recommendations. In this post, Brett Relander breaks down how they work and how businesses should prepare to maximize the benefits of the tool.
You know how you have that “Skills and Endorsements” section on your LinkedIn profile where people can say you’re good at “Synchronized Swimming” or the like and you can choose to display it and show people what you’re the best at? Ever thought it'd be greatto have that same functionality with your friends?
How many times have you seen something interesting on Facebook only to forget what it was or who posted it later on? Now you can spare yourself this anguish with the help of a new Facebook save feature, which will help users keep interesting, important and memorable posts in their back pocket for future use.
Most online marketers know that paid ads (whether Google Adwords ads, Facebook ads or any other) must be written in a compelling way that peaks the interest of their target audience. Recently, GM pulled a $10 million advertising account from Facebook, claiming that the ads "don't work." Apparently, the auto industry giant determined that the impact on consumers isn't worth the ad spend. The question is, are Facebook ads really becoming ineffective, or is it the way GM's ads were written that was the problem? Today, the content of an ad (or any written material, including blog posts, articles, etc.) must be tightly targeted and written in a way that grabs the readers attention, plays on their emotions, compels them to want to find out more. Was this simply failure on GM's part to write effective ads, or is it something more?
"So it seems as though community managers are at least half way towards the off-page communication with fans that they so badly need in order to perform customer service functions properly. However, there is of course a very real danger of spamming brand pages."