In my conversations with nonprofits using social media, I always ask them one question first – What do they want to get out of using Facebook? I always single out Facebook first because it is alternately so loved and so hated, and the mere mention of it always elicits spirited discussion. Facebook is also very different than other platforms and requires more finesse.
Facebook have over 1 billion active users and increasing. So, it is important for all size and type of businesses to have a Facebook Business Page to reach to their target audience and promote their products/services as part of their social media marketing strategy. But why has it turned into a phenomenon? The euphoria can be very much compared to the mood at the onset of the internet era, when brick-n-mortar businesses strive to create an online presence.
Let’s face it, interacting with our fans on our Facebook business page can feel like pulling teeth. I know there have been times where I have been on the brink of pulling my hair out because, no matter what I tried, readers refused to respond to my posts. I came across this article on Forbes, titled 100 Killer Ideas for Your Social Media Content and found many of these ideas to valuable ways to keep readers engaged. Here are my top 10 favorites from the article.
This social media brain buster usually gets thrown my way at least once every two weeks so I figured it would be worth addressing more generally. Something alone the lines of ‘I would really like to get more facebook likes, but I don’t want to spend anything.” Facebook likes don’t necessarily always come with a cost, but when it is clear pockets are dry for a social media budget they get a bit more challenging.
While Facebook’s IPO confirms it is a mainstream media channel, social advertising is still in its infancy. Marketers who focus on measuring an ad’s downstream impact, leveraging consumer data in new ways, and investing in the Open Graph will be at the forefront of the next wave of social ad innovation.
A dream-like video showing the problems with social media at the most engaging events like professional sports stadiums - and at the end of the video an innovative solution. It's the same best-practice technology used by Facebook, Harley-Davidson, Lexus and more.
If we look at social media marketing, then we will realize that spammers don’t really have a lot of room there. Some of them will spend few dollars on getting cheap fans and followers, but they eventually realize that they have been only wasting time and money.