How many tools do you use for managing your Facebook marketing? When it comes to online advertising, the biggest misconception is that you can use a social media platform without tools and still drive an influencer level of traffic and engagement. This is simply not true for ninety-nine percent of...
Facebook recently introduced several new messaging options for Pages, including the ability to respond to Page comments via private message and saved replies for use with common queries. To reinforce this, and improve awareness of their new messaging features, Facebook has released a guide to help Page admins better understand how they can maximize their use of private messaging to help boost response rates and increase conversion.
eCommerce company Selfstartr has created an infographic that lays out the case for Instagram over Facebook as a marketing channel, with some pretty compelling stats. 6% organic reach versus 100% - definitely worth considering.
Facebook can give you the tools you need to become successful nearly overnight. However, it can be tough to make full use of Facebook (or to even know where to start) when you don’t have much of a budget for advertising. Here are five things you can do to get the word out about your business, even if your advertising budget is zero.
The past year has been a busy one in the evolution of Facebook’s News Feed. There's been a number of updates – small and large – that have contributed to a better overall experience for Facebook users, but ever-declining organic reach for the brands attempting to connect with them. If you've had trouble keeping up, here's a listing of all the major Facebook changes from the past 12 months.
Facebook has confirmed that they’re currently testing a new, upgraded blogging platform for the network - effectively a re-invigoration of Notes. Right now, a small selection of users have access to a range of new functions within Notes, including cover photos for posts, user-tagging functionality, photo re-sizing, links and hashtags .
Digital marketers know the advanced targeting that's at their disposal through Facebook Ads, but there are a handful of other benefits inside the advertising platform that they should be using to increase campaign performance. Here are the 3 things you need to be doing with Facebook Ads.
With Social Media changing so fast, it’s easy to see how updates can be missed. With this in mind, we’ve compiled a list of our top 6 lesser known Facebook features that could help drive your business goals on Facebook.
As part of their regular ‘People Insights’ research pieces, Facebook has released new data on how users in South East Asia are utilising The Social Network and the role it plays in their day-to-day lives. Commissioning market research giant TNS to conduct the analysis, the report looks at media consumption habits across the region.