Which viewing experience holds more of your attention – consuming content on your mobile or seeing it on a big screen TV? You’d expect that TV would come out on top in that battle, but a recent study commissioned by Facebook found that the smartphone experience is actually more immersive than TV viewing in terms of overall attention, positive emotion and engagement.
Introduced in June 2015, Facebook's 'Place Tips' feature gathers useful information about a business or landmark and shows it at the top of the News Feed for in-store visitors. So what does this mean for social media managers? In this post I'll review the 'ins and outs' of the business applications of Place Tips on Facebook.
Facebook have introduced a new video analytics element to Page Insights, with detailed information on view counts, video performance and metrics on reach and completion rates. The move will be welcomed by marketers looking to get the most out of video content on the platform.
Facebook has announced a new ad option called ‘Lead Ads ’ which they’re currently testing in various markets. Lead ads simplify the process of getting people to sign-up for a newsletter or submit information to a business by enabling Facebook to auto-fill the required fields with their existing Facebook profile data.
So, you've put together an amazing Facebook business page, you've got together all your basic info, you're ready to go, and Facebook suggests you should promote it to your friends. Hang on there - there's a few more steps you may want to check off before telling the world about it. Here's a guide to some crucial steps you need to put in place before promoting your Facebook brand page.
Facebook is a spider web of spun content, and learning how to use the social platform for marketing purposes has become all the more important. With the ultimate goal being to get your content shared, here are some content marketing tips that will achieve the sharing you want that will help grow your business.
In my conversations with nonprofits using social media, I always ask them one question first – What do they want to get out of using Facebook? I always single out Facebook first because it is alternately so loved and so hated, and the mere mention of it always elicits spirited discussion. Facebook is also very different than other platforms and requires more finesse.
Facebook have over 1 billion active users and increasing. So, it is important for all size and type of businesses to have a Facebook Business Page to reach to their target audience and promote their products/services as part of their social media marketing strategy. But why has it turned into a phenomenon? The euphoria can be very much compared to the mood at the onset of the internet era, when brick-n-mortar businesses strive to create an online presence.
Let’s face it, interacting with our fans on our Facebook business page can feel like pulling teeth. I know there have been times where I have been on the brink of pulling my hair out because, no matter what I tried, readers refused to respond to my posts. I came across this article on Forbes, titled 100 Killer Ideas for Your Social Media Content and found many of these ideas to valuable ways to keep readers engaged. Here are my top 10 favorites from the article.