With so many options for marketers in the modern age, it's hard to know which to go with to maximize your ad spend. One that absolutely cannot be ignored is Facebook - here's five reasons why all brands should be utilizing Facebook as a marketing channel.
Back in June, Facebook announced that it was testing a new ad option called ‘ Lead Ads ’, which would enable advertisers to receive contact information and queries from potential customers by giving them the ability to collect such data from Facebook direct. Now Facebook has announced that Lead Ads are available to all advertisers.
There are 280 million friend requests sent on Facebook every day, more than four billion videos watched, 350 million photos are uploaded. That's a vast amount of data - how can marketers rationalize this conversation and hone in on the detail most relevant to them? Facebook's released a new guide examining just that.
Facebook is all about the sharing - it’s all about creating content that organically makes your fans want to show it to others without you expressly suggesting it. Here’s some tips on how to make that happen.
Almost a year ago, Facebook introduced a new ad offering called ‘ Local Awareness Ads ’. Just as it sounds, Local Awareness Ads make it easier for Facebook advertisers to reach audiences in the area immediately surrounding their place/s of business – as per the original release: “ Local awareness...
When starting out, it may have seem like an easy task to create a solid fan base via Facebook marketing. Everyone’s on Facebook these days, right? Surely there's an audience waiting to jump on and Like our page and keep themselves updated through our posts? Right? Unfortunately, it just isn’t that...
Each month, Facebook produces a series of regional reports on the hot issues, including what the top issues were, which demographic groups were the most active in the related discussion, and even when each specific discussion peaked, during the month. The reports offer great insight into Facebook’s audience, and the issues that matter most to each age and gender subset within it.
How happy are you with your Facebook business Page? Pretty settled , pretty happy with how you’ve got it all formatted, with the background image cleverly integrating your profile image, etc.? Well (as per normal with Facebook) don’t get too comfortable, Marketing Land is reporting that Facebook is looking to update the format and look of Pages.