"Goodbye clutter, hello beautiful new stories," Facebook said last week when it showed off its redesigned news feed. But none of those beautiful new stories will be from branded pages. The news feed redesign presents some serious challenges for brands and marketers.
Yesterday Facebook announced a number of changes to News Feed that have huge implications for businesses, marketers and their Facebook Pages. The main changes include how visual content and stories are displayed in user's News Feeds. One of the main reasons for this is the uptick in the percentage of News Feed Stories that are photos from 25% in November 2011 to almost 50% in January 2013.
Will ads continue to plague Facebook users with the social media platform's news feed update? “What drives engagement drives monetization,” says Ken Sena, an analyst at Evercore Partners. “For Facebook, the News Feed is its product — and its way to monetize users.”
As a Facebook marketer you need to keep in mind that you should: Be consistent. No matter what the changes are the content will always be important. Be more visual. Your posts needs to be more image oriented. This also means that even if you have text, make it into a JPEG and upload as a visual.
Thanks to Facebook's news feed changes today, the images your business shares will now be like downtown window displays for your brand. Make them look good and engaging and more people will like and engage with your page content.
That’s how Facebook has positioned its revamped news feed announced Thursday. Facebook set out to breathe new life into the news feed and give it a cleaner, fresher, more visual appeal and personally I think they’ve got it spot on.
Facebook launched its new design today with an introduction from Mark Zuckerberg that this was the "best personalized newspaper” for the world. Well, I worked in the newspaper business, sir, and this is no newspaper. It's better in some ways, and worse in others.
The goal of the redesign was to make our stories shine, and reduce the clutter that was impacting story delivery. In the new Facebook redesign, photos are larger and higher quality. Photo albums are similarly improved. Here's a rundown of some of the other changes.