Love marketing journalism? Apply here to become a full-time associate editor of our sister publication, Marketing Dive.

facebook strategy

March 03, 2017
This new infographic from outlines seven questions every Facebook advertiser needs to ask in order to get the right audience.
7 Questions that will Get You the Right Facebook Fans [Infographic] | Social Media Today
December 21, 2016
Here are some tips to help boost engagement on your Facebook Page.
6 Wауѕ Yоur Business Cаn Gеt More Out of Facebook | Social Media Today
June 29, 2016
Building a winning Facebook presence takes time and effort. Here are seven ways you could be impeding your own progress on this front.
7 Reasons Your Facebook Strategy Is Not Working
September 16, 2015
When starting out, it may have seem like an easy task to create a solid fan base via Facebook marketing. Everyone’s on Facebook these days, right? Surely there's an audience waiting to jump on and Like our page and keep themselves updated through our posts? Right? Unfortunately, it just isn’t that...
Facebook marketing mistakes
September 01, 2014
The main objective of all Facebook pages is to create fans’ engagement in order to begin their own discussions about the page. These discussions will increase not only the virality of the page, but also the number of its fans. In order to achieve this, a company must have the appropriate fans or explore ways to acquire them.
April 08, 2013
Are you offending Facebook friends? Check out these 5 reasons to see why you might be repelling friends on Facebook.
August 03, 2012
This social media brain buster usually gets thrown my way at least once every two weeks so I figured it would be worth addressing more generally. Something alone the lines of ‘I would really like to get more facebook likes, but I don’t want to spend anything.” Facebook likes don’t necessarily always come with a cost, but when it is clear pockets are dry for a social media budget they get a bit more challenging.
June 11, 2012
One of the things that's kept me busy during my community management days has been attempting to profile the various types of Facebook fans. And while fans are each unique (since they're all different people), many of their behaviors fall into certain patterns. Here are the 5 most common types of Facebook fans that I've seen while managing communities, and how you can tailor your content to keep them.
May 27, 2012
When you’re the world’s largest social network you find it difficult to let defeat slow you down. Facebook may be autocratic in the way it deals with its membership base and it may want to own the web and all its content but it is also the place where everyone goes to hangout online with their friends and it just keeps on growing...
March 16, 2012
Now that the era of social media is well underway, we are starting to benefit from the results of research and experience. This kind of data can provide a better picture of the social networking phenomenon and allow us to better understand its workings. Early last month the Ehrenberg-Bass Institute for Marketing Science in Australia shared an insight into some of their research involving fans of the 200 biggest brands on Facebook.