You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook.Download now!
The main objective of all Facebook pages is to create fans’ engagement in order to begin their own discussions about the page. These discussions will increase not only the virality of the page, but also the number of its fans. In order to achieve this, a company must have the appropriate fans or explore ways to acquire them.
This social media brain buster usually gets thrown my way at least once every two weeks so I figured it would be worth addressing more generally. Something alone the lines of ‘I would really like to get more facebook likes, but I don’t want to spend anything.” Facebook likes don’t necessarily always come with a cost, but when it is clear pockets are dry for a social media budget they get a bit more challenging.
One of the things that's kept me busy during my community management days has been attempting to profile the various types of Facebook fans. And while fans are each unique (since they're all different people), many of their behaviors fall into certain patterns. Here are the 5 most common types of Facebook fans that I've seen while managing communities, and how you can tailor your content to keep them.
When you’re the world’s largest social network you find it difficult to let defeat slow you down. Facebook may be autocratic in the way it deals with its membership base and it may want to own the web and all its content but it is also the place where everyone goes to hangout online with their friends and it just keeps on growing...
Now that the era of social media is well underway, we are starting to benefit from the results of research and experience. This kind of data can provide a better picture of the social networking phenomenon and allow us to better understand its workings. Early last month the Ehrenberg-Bass Institute for Marketing Science in Australia shared an insight into some of their research involving fans of the 200 biggest brands on Facebook.
Welcome to the first of radical trust's series on “Best Practices for Facebook Fan Pages”. Every Facebook Page is a unique experience where users can become more deeply connected with your business or brand as they would a friend or family member. This first of several posts will deal with...