Recent Posts

Pinterest for Men and Women: Is There a Difference?

Larry Alton
The popular image-sharing network has risen in popularity since its inception. But it still features a disproportionately high ratio of female versus male users. Pinterest and its fans are making efforts to rectify this phenomenon, but how can you do so without resorting to gender-based stereotypes?
Pinterest for Men and Women: Is There a Difference?

How Do Women and Men Use Social Media Differently? [INFOGRAPHIC]

andykinsey
Are men from Goggle+ and women from Twitter? Are women from Pinterest and men from LinkedIn? Not entirely. But there are trends in social media use that depend on gender. This infographic gives the lay of the land. Where is the demographic that you are targeting?
How Do Women and Men Use Social Media Differently? [INFOGRAPHIC]

Pinterest Study: Women Get More Re-Pins and Men Get More Followers

leaderswest
In one of the more interesting parts of the study, the researchers took a representative language sample from Twitter and Pinterest. Comparing the two samples, what they found was that Twitter was oftentime time-based: “today,” “tomorrow,” “tonight,” et cetera. By contrast, the language on Pinterest is consumption-based: “use,” “look,” “want,” and “need.”
Pinterest Study: Women Get More Re-Pins and Men Get More Followers