As soon as I saw Jenna's Logo Swap blog post, I knew it would be popular, but I never anticipated how popular. The funny images created when she swapped famous logos delighted our regular readers and attracted the attention of a number of branding, creative and design websites. The post was featured on Design Taxi, Creative Blog, Fast Company, and Logo Design Love, to name just a few.
As wonderful as the idea of viral content might be, very few online marketers have a firm grasp on exactly what's involved in achieving the goal. As a matter of fact, many business owners look at viral content as more of a reward. If a blog post or info graphic should be successful, well that's simply icing on the cake. This is an unfortunate attitude, as crafting viral content is well within the grasp of any individual or team who is willing to put in the effort.
The Harlem Shake has taken over social media and the world, and it shows no signs of stopping anytime soon. But just what does it take to create a viral video that will be seen by millions? Here are five key elements that helped the Harlem Shake craze catch on.
"United Breaks Guitars" went viral quickly after musician Dave Carroll posted it to YouTube. He talks about the United and the social media experience in this video interview, the first of four segments.