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google adwords

October 17, 2016
Click fraud is a major problem in online advertising, but there are ways to protects yourself against it.
How Click Fraud Can Affect the Performance of Your Google Adwords Campaigns [Infographic] | Social Media Today
August 17, 2016
Here are nine tips to help improve your Google AdWords performance from contributor Daniel Rose.
9 AdWords Tips To Get a Perfect ROI Smile | Social Media Today
August 04, 2016
Google is working on two new, high potential AdWords options which you need to be aware of.
June 18, 2016
Google's new expanded text ads include an opportunity for marketers to include more characters for the first time since the Adwords launch.
Google Adwords
December 08, 2015
Since mobile searches surpassed desktop last year, we’re all aware of the importance of mobile, and now just before we enter 2016, Google is rolling out a few new interactive ad types to help advertisers drive engagement on mobile. I won’t bore you with the introduction. Let’s get right to the good...
Google AdWords Introduces Interactive Ads for Mobile
September 09, 2015
Amid the buzz of Google's new logo last Monday, a lot of people missed Tuesday's announcement that native Gmail Ads are now available to all advertisers. The option to run these Gmail ads is now available in AdWords as part of a Display Network campaign.
August 08, 2015
Paid search, also known as PPC, is an important tool for your digital marketing strategy, but the problem is that if you're not working with an agency or expert, you're probably making a few mistakes that are seriously impacting your campaign performance, and ultimately, your bottom line. Use this post as a guide to making smarter decisions in your Google AdWords campaigns.
3 PPC mistakes you're probably making
August 08, 2015
If you've never utilized paid search as part of your marketing strategy, check out this guide on Google AdWords and how to use PPC for your business.
Google AdWords
August 04, 2015
The cost-per-click - how much you would pay for a click if you were using AdWords to rank for a keyword - is a good indication of how difficult it would be to rank for that keyword organically. In theory then, this list of the 100 most expensive words will closely resemble the 100 most difficult words to rank for organically.
The Most Expensive Keywords on Google [Infographic]
December 23, 2014
In 2014, we gained access to a lot of new features on Google AdWords that advertisers were pretty jazzed about. Here are the top 10 AdWords features of 2014, as recommended by PPC experts.