Since mobile searches surpassed desktop last year, we’re all aware of the importance of mobile, and now just before we enter 2016, Google is rolling out a few new interactive ad types to help advertisers drive engagement on mobile. I won’t bore you with the introduction. Let’s get right to the good...
Amid the buzz of Google's new logo last Monday, a lot of people missed Tuesday's announcement that native Gmail Ads are now available to all advertisers. The option to run these Gmail ads is now available in AdWords as part of a Display Network campaign.
Paid search, also known as PPC, is an important tool for your digital marketing strategy, but the problem is that if you're not working with an agency or expert, you're probably making a few mistakes that are seriously impacting your campaign performance, and ultimately, your bottom line. Use this post as a guide to making smarter decisions in your Google AdWords campaigns.
The cost-per-click - how much you would pay for a click if you were using AdWords to rank for a keyword - is a good indication of how difficult it would be to rank for that keyword organically. In theory then, this list of the 100 most expensive words will closely resemble the 100 most difficult words to rank for organically.
If you want to really bury the competition, you have to move beyond the AdWords basics and get creative. I went searching for the AdWords features with the lowest adoption – we're talking under 10% – that have the greatest potential for impact. I'm going to help you cut the learning curve by sharing five of my favorite underused AdWords features that could change your AdWords fate by +30% or more.