Recent Posts

5 Seriously Powerful but Underused Google AdWords Features

larrykim
If you want to really bury the competition, you have to move beyond the AdWords basics and get creative. I went searching for the AdWords features with the lowest adoption – we're talking under 10% – that have the greatest potential for impact. I'm going to help you cut the learning curve by sharing five of my favorite underused AdWords features that could change your AdWords fate by +30% or more.
5 Seriously Powerful but Underused Google AdWords Features

Google Adwords vs Facebook Ads: Choosing the Right Marketing Platform

StoreYa
Deciding between Google Adwords and Facebook ads? All eCommerce and small business owners face this choice between the two most powerful pay per click advertising options on the web. Each platform provides unique advantages. For example, the Google keyword tool enables marketers to make highly researched keyword targeting decisions, while Facebook ad’s targeting options deliver extremely precise ads.
Google Adwords vs Facebook Ads: Choosing the Right Marketing Platform

Customized Search: What It Means To Your Business and How To Capitalize On It

CommCreative
This past year has brought a proliferation of changes to the results from typical queries we see on search engines. Year after year, personal search results have become more sophisticated. Now our historical searches, friend groups, interests and other key factors influence our personal search results. This has forced progressive businesses to re-evaluate the way they target their consumers.
Customized Search: What It Means To Your Business and How To Capitalize On It

Google Changes How It Reports AdWords Quality Scores

CarolineMelberg
Recently, Google announced they’re changing how they report AdWords quality scores. They aren’t changing how the quality scores are calculated, just how they’re reported. You should spend some time analyzing your AdWords campaigns to see how you stack up.
Google Changes How It Reports AdWords Quality Scores

Google Ads Go Mobile with Enhanced Campaigns

Alex Baker
Google has already been encouraging advertisers to upgrade their ad campaigns for some time, but Monday marked an official transition for Google Adwords as the search engine giant began transitioning all of its existing AdWords campaigns into what it calls “Enhanced Campaigns.”
Google Ads Go Mobile with Enhanced Campaigns

Google Enhanced Adword Best Practices [INFOGRAPHIC]

jfouts
The new Google Enhanced Adword Campaigns automatically go live on all accounts July 22nd, and this is going to be a very powerful ad platform in the right hands. The ability to focus your ads by time, location and device is a huge leap forward, allowing you to budget and plan to get your ads seen by the people you want to see them at the optimal time for them to do business with you.
Google Enhanced Adword Best Practices [INFOGRAPHIC]

New Adwords Image Extensions Will Change The Way We Advertise

danielblinman
Google's upcoming change to image extensions is going to dramatically change the game for AdWords advertisers. Learn what is changing, how to prepare, and strategies to position yourself ahead of the competition.
New Adwords Image Extensions Will Change The Way We Advertise

5 Ways To Avoid Wasting Money On Your Google Adwords

ColinParker
5 Ways To Avoid Wasting Money On Your Google Adwords

Are Facebook ads losing effectiveness, or was GM's content to blame?

eric@digitaldenizensllc.com
Most online marketers know that paid ads (whether Google Adwords ads, Facebook ads or any other) must be written in a compelling way that peaks the interest of their target audience. Recently, GM pulled a $10 million advertising account from Facebook, claiming that the ads "don't work." Apparently, the auto industry giant determined that the impact on consumers isn't worth the ad spend. The question is, are Facebook ads really becoming ineffective, or is it the way GM's ads were written that was the problem? Today, the content of an ad (or any written material, including blog posts, articles, etc.) must be tightly targeted and written in a way that grabs the readers attention, plays on their emotions, compels them to want to find out more. Was this simply failure on GM's part to write effective ads, or is it something more?
Are Facebook ads losing effectiveness, or was GM's content to blame?

The Ethics Debate... Big Brother Social Media

tacanderson