Amid the buzz of Google's new logo last Monday, a lot of people missed Tuesday's announcement that native Gmail Ads are now available to all advertisers. The option to run these Gmail ads is now available in AdWords as part of a Display Network campaign.
Paid search, also known as PPC, is an important tool for your digital marketing strategy, but the problem is that if you're not working with an agency or expert, you're probably making a few mistakes that are seriously impacting your campaign performance, and ultimately, your bottom line. Use this post as a guide to making smarter decisions in your Google AdWords campaigns.
The cost-per-click - how much you would pay for a click if you were using AdWords to rank for a keyword - is a good indication of how difficult it would be to rank for that keyword organically. In theory then, this list of the 100 most expensive words will closely resemble the 100 most difficult words to rank for organically.
If you want to really bury the competition, you have to move beyond the AdWords basics and get creative. I went searching for the AdWords features with the lowest adoption – we're talking under 10% – that have the greatest potential for impact. I'm going to help you cut the learning curve by sharing five of my favorite underused AdWords features that could change your AdWords fate by +30% or more.
Deciding between Google Adwords and Facebook ads? All eCommerce and small business owners face this choice between the two most powerful pay per click advertising options on the web. Each platform provides unique advantages. For example, the Google keyword tool enables marketers to make highly researched keyword targeting decisions, while Facebook ad’s targeting options deliver extremely precise ads.
This past year has brought a proliferation of changes to the results from typical queries we see on search engines. Year after year, personal search results have become more sophisticated. Now our historical searches, friend groups, interests and other key factors influence our personal search results. This has forced progressive businesses to re-evaluate the way they target their consumers.
Recently, Google announced they’re changing how they report AdWords quality scores. They aren’t changing how the quality scores are calculated, just how they’re reported. You should spend some time analyzing your AdWords campaigns to see how you stack up.
Google has already been encouraging advertisers to upgrade their ad campaigns for some time, but Monday marked an official transition for Google Adwords as the search engine giant began transitioning all of its existing AdWords campaigns into what it calls “Enhanced Campaigns.”