Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
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When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalToo Many Advertisers Are Talking, Not Enough Are ListeningEmotion Drives Behavior: 3 Brands Getting It RightNative Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
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Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
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If, unlike some of us, you don't obsess about what's going on in the world of search and website optimization, you might have missed the fanfare and analysis that surrounded Google's latest major algorithm update, dubbed "Pigeon."
It is more important than ever to be visible on Yelp these days. Google recently launched a major search algorithm update for local English-based search results in the U.S. The update is more than just another tweak to Google’s main algorithm, which seems to be tweaked about every 10 seconds. The Pigeon update has a substantial impact on organic listings for local businesses on Google Web Search and Google Map Search.
If you’re applying gray hat or black hat tactics that “chase the algorithm” then you’re at risk of changes such as these destroying your rankings. Does your website really deserve to be number one? Are you the biggest?
The latest change quite simply seeks to make the “freshest” or newest searches more relevant. Which means that if you’re blogging about something current, in a personal way, recounting a first-hand experience or providing information or products that are what people are looking for and can connect to right now, then this change should, in effect, benefit you.
Google recently updated its ranking algorithm to put more emphasis on newsy, fresh content, affecting 35 percent of all searches. What does this mean for SEO and social media?
"Site owners need to be aware when planning their online marketing campaigns that even an exact-match domain does not automatically make site page content vital, while of course, generic queries are never considered vital."