We’ve all seen how the relentless march to mobile is changing the way we do business. People are using mobile devices to search for what they want, whether it’s information to win an argument or running shoes to train for a local marathon. They also probably found out about that marathon online and often used their phone to see where to run. After that, the miles they ran may have been boasted about on social media.
it’s no surprise that marketers are all a-buzz about the announcement by Google on February 26th that provided two pieces of information inconsistent with previous Google index updates. First, this next algorithm update is focused exclusively on mobile search results. Secondly, Google communicated a date that this update will go into affect.
The search industry, and SEO as a whole, has come a long way from the days of link bait tactics and keyword stuffing, developing at an unparalleled rate. While old school SEO focused solely on keywords and targeted search engines, modern search engine optimization has become much more sophisticated and integrated.
Online marketers are now drawing out the best advantage that they can get from using the different Google APIs for their business. A Google API consists of a Java Script that allows a third party to interact with the different Google services and to integrate its multimedia, feed based or search based content to its applications.
If, unlike some of us, you don't obsess about what's going on in the world of search and website optimization, you might have missed the fanfare and analysis that surrounded Google's latest major algorithm update, dubbed "Pigeon."
It is more important than ever to be visible on Yelp these days. Google recently launched a major search algorithm update for local English-based search results in the U.S. The update is more than just another tweak to Google’s main algorithm, which seems to be tweaked about every 10 seconds. The Pigeon update has a substantial impact on organic listings for local businesses on Google Web Search and Google Map Search.
If you’re applying gray hat or black hat tactics that “chase the algorithm” then you’re at risk of changes such as these destroying your rankings. Does your website really deserve to be number one? Are you the biggest?
The latest change quite simply seeks to make the “freshest” or newest searches more relevant. Which means that if you’re blogging about something current, in a personal way, recounting a first-hand experience or providing information or products that are what people are looking for and can connect to right now, then this change should, in effect, benefit you.
When I hear “fresh” I think of Will Smith and The Fresh Prince of Bel-Air (I’ve probably gotten the theme song stuck in your head now). In the late 80s and early 90s, “fresh” served as a synonym for cool, unique, or just all around great. Even more importantly, the Fresh Prince has grown up–when...