One of the lesser known but major benefits of Google Plus is that you can track the social engagement with any web article. While you can typically see on how many times an article has been tweeted or how many plus ones it has received, shares is a very crude metric.
Content curation is a useful part of any content marketing strategy though it should not be used as a cheap or quick alternative to creating original content. You need to read carefully and decide if resources are relevant, unique, and of value to your audience.
Google+ is constantly fine-tuning and this latest set of updates seemed focused on usability for the less geeky of us. Some are saying they’re trying to look like Facebook, but since I actually prefer Google+ to Facebook I’m happy to see the improvements to the visual interface.
Since being introduced this past December, Google Plus Communities have captured the fancy of everyone having shared interests. If used smartly, Google Plus Communities can prove to be a boon for brands as it provides them with a platform to interact with consumers.
If you are currently not on Google Plus or not actively using it, I am here to tell you that you will be +1′ing very soon. My short answer for this prediction: well, it’s Google..and they are kind of a big deal on the internet.
I shouldn’t have to tell you, since you are smart enough to be on this site, that a business that isn’t utilizing social media is a business that is doomed. The problem is not that businesses aren’t getting on board the bus. The problem is most can’t find a good seat and don’t even know where the bus is going.
We ALL use Google....including your prospects. Let’s not rely solely on the relationships you've built through LinkedIn to hope that when they need a product or service that you sell that they’ll reach out to you directly.
These days, don't get too used to a particular interface. We've seen major changes time and time again, Twitter with #newtwitter, Facebook with Timelines... Google Plus hasn't been around that long, but already they're making significant changes to their interface. If you haven't logged in to see the changes yet, here is what you can expect...