I want to tell you a little success story and help you understand why the same strategy can be the most effective marketing tactic your company will ever take. It's the story of a copywriting company, my company, and how I've managed to revive the demand for my services by pulling the plug on advertising and using inbound marketing.
Jack Menzel, product management director of search, explained that now Google+ members will be able to “search across information that is private and only shared to you, not just the public web.” It's being dubbed "Search Plus Your World." There's a lot of people up in arms about it, but, the most notable opponent is the microblogging giant, Twitter.
Search, increasingly, is nuanced by social media. The socialisation of content (which is the bulk of what social media marketers post) contributes, significantly to website ranking which then leads to higher volumes of traffic and better search results. Social media then, albeit at a stretch, is search engine optimization (SEO) which, by its very nature is more accessible and thereby more popular than SEOs more arcane and decidedly unsexy practices.
I guess these tools are still too new for me to have a firm grasp on their full capabilities so I won't get into any details about my experience using them - yet, but they sure are being discussed by a lot of social media marketing professionals around the Web. Some firms are adding them to their social media marketing packages, and from the looks of things - It is a pretty smart move...
Google+ is officially open for business. This is the kind of development that gets media in a frenzy and has the analysts chained to their desks for days as they contemplate what all this means. One of the obvious and immediate angles that people like to point out and play up is that Google+ is obviously an attempt to beat Facebook.
I know, everyone's really excited that Google Plus now has pages for businesses. I was among the first to run to the site and establish my page. I had a few issus, but all in all it's definitely a cool experience. (If anyone is having issues switching between page and profile this article will help). But now it's time to chill a little... Google Plus isn't killing Facebook Fan Pages just yet...
So, just how exactly can Google + help businesses? To answer this question, we may need to monitor the successes and challenges of the Ford Motor Company. The 100+ year old car manufacturer loves social media, and can add to its bragging rights the fact that it's one of the first brands to try out its very own business page on Google +.
"Does Google Plus really offer recruiters anything different from other social networks? While we shouldn’t drop what we’re doing every moment a new social media tool comes along, it’s important to know how we can use these networks to build engagement and apply these tools to help recruit talent. Will new Google Plus updates benefit recruiters? Let’s take a look…"