How do successful organizations streamline their social management? Can one tool really do it all? We'll answer these questions and more on the next #SMTlive webinar. Register now!

google search

May 03, 2015
How does losing your site's search traffic and ranking sound? Well, if you are a marketer, who rely too much on his/her website then that probably doesn’t sound very nice.
google search penalties
March 29, 2015
Once Twitter started taking off back in 2009 and 2010, there was a lot of speculation about how their platform would affect Google. Over the years, speculation has ranged from tweets becoming a leading SEO factor to Google actually buying the company.
SEO Twitter and Google partnership
March 15, 2015
Typically, when Google makes a change to its algorithm, website developers are left in the dark. We don’t know when they’re coming or what the change is. If we did, then it might allow us to “game the system” to ensure that our websites have just the right bells and whistles to rank the best in search results. So, website developers around the world snapped to attention when Google announced last month that “As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns.”
mobile marketing and google
January 31, 2015
When it comes to marketing and sales and the Internet, most small and local businesses don't know where to start and are missing the boat. Twenty years after the Internet began going mainstream and many businesses still struggle to identify how to make money online.
December 28, 2014
2014 was a year of the Winter Olympics, World Cup, Ebola, Conchita, Rosetta, the Ice Bucket Challenge, Robin Williams, Flappy Birds, the Selfie, the iPhone 6 and the Scottish Independence Referendum – or at least that is according to the Google Trends Guide of 2014.
October 02, 2014
The government has lots and lots of information available, and in digital format, that is public in nature and available to anyone interested. However, that doesn't mean that the vast amount of data is easy to find. In fact, with the ever-changing landscape of offices, projects and divisions in government, finding particular reports on a topic can actually be a bit of a crapshoot.
July 30, 2014
New European Union legislation on “the right to be forgotten” allows people to remove themselves from search results. Why hasn’t this been an issue in the U.S.? And what happens when you have the ability to remove yourself from history? There are also some profound implications for marketers and content creators.
July 11, 2014
This past year has brought a proliferation of changes to the results from typical queries we see on search engines. Year after year, personal search results have become more sophisticated. Now our historical searches, friend groups, interests and other key factors influence our personal search results. This has forced progressive businesses to re-evaluate the way they target their consumers.
June 18, 2014
Google recently made a move to improve the user experience of mobile search users. Its a move that we have expected from a Digital Marketing view point since last year – it's just that we simply didn’t know how the move would eventually be made.
April 05, 2014
Everyone from businesses to bloggers are scrambling left and right to find out the best ways to push their site to the top of Google’s Search Engine Results Page (SERP). Why? Because Internet users usually only check out the first few pages of results.