Typically, when Google makes a change to its algorithm, website developers are left in the dark. We don’t know when they’re coming or what the change is. If we did, then it might allow us to “game the system” to ensure that our websites have just the right bells and whistles to rank the best in search results. So, website developers around the world snapped to attention when Google announced last month that “As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns.”
When it comes to marketing and sales and the Internet, most small and local businesses don't know where to start and are missing the boat. Twenty years after the Internet began going mainstream and many businesses still struggle to identify how to make money online.
2014 was a year of the Winter Olympics, World Cup, Ebola, Conchita, Rosetta, the Ice Bucket Challenge, Robin Williams, Flappy Birds, the Selfie, the iPhone 6 and the Scottish Independence Referendum – or at least that is according to the Google Trends Guide of 2014.
The government has lots and lots of information available, and in digital format, that is public in nature and available to anyone interested. However, that doesn't mean that the vast amount of data is easy to find. In fact, with the ever-changing landscape of offices, projects and divisions in government, finding particular reports on a topic can actually be a bit of a crapshoot.
New European Union legislation on “the right to be forgotten” allows people to remove themselves from search results. Why hasn’t this been an issue in the U.S.? And what happens when you have the ability to remove yourself from history? There are also some profound implications for marketers and content creators.
This past year has brought a proliferation of changes to the results from typical queries we see on search engines. Year after year, personal search results have become more sophisticated. Now our historical searches, friend groups, interests and other key factors influence our personal search results. This has forced progressive businesses to re-evaluate the way they target their consumers.
Google recently made a move to improve the user experience of mobile search users. Its a move that we have expected from a Digital Marketing view point since last year – it's just that we simply didn’t know how the move would eventually be made.
Everyone from businesses to bloggers are scrambling left and right to find out the best ways to push their site to the top of Google’s Search Engine Results Page (SERP). Why? Because Internet users usually only check out the first few pages of results.
I can remember the day I switched over to Google for my internet searches. Before that I had a number of favourite search engines – each with its own specialty. One I would use for searching forums, another I would use for question and answer content. Still another would be used for web page and...