qoppi / Shutterstock.com Due to the growing prevalence of ad blocking software , big tech companies such as Facebook and Apple are trying to get publishers to use their proprietary publishing tools , like Instant Articles and Apple News , which don't allow ad blocking software. Because media...
Every week, Google details, via its official blog , some of the most popular search terms from the previous week. It’s an insightful read – what trends in search is also, largely, what’s trending on social media and other channels, and Google’s wrap-up can provide some perspective on topics to watch and even consider tapping into with your own marketing efforts.
Twenty-three years ago, Google changed the way we use the Internet and made it easier for all of us to find the crazy things we’re constantly searching for (dog psychologist - seriously). One of the major things Google - and its peers - did was shine a light on the importance of long-tail searches when it comes to finding relevant results. Think of it as the difference between searching for “ice cream shops in St. Louis” and searching for “artisanal ice cream shops selling Jasmine green tea gelato in St. Louis, Missouri.”
Once Twitter started taking off back in 2009 and 2010, there was a lot of speculation about how their platform would affect Google. Over the years, speculation has ranged from tweets becoming a leading SEO factor to Google actually buying the company.
Typically, when Google makes a change to its algorithm, website developers are left in the dark. We don’t know when they’re coming or what the change is. If we did, then it might allow us to “game the system” to ensure that our websites have just the right bells and whistles to rank the best in search results. So, website developers around the world snapped to attention when Google announced last month that “As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns.”
When it comes to marketing and sales and the Internet, most small and local businesses don't know where to start and are missing the boat. Twenty years after the Internet began going mainstream and many businesses still struggle to identify how to make money online.
2014 was a year of the Winter Olympics, World Cup, Ebola, Conchita, Rosetta, the Ice Bucket Challenge, Robin Williams, Flappy Birds, the Selfie, the iPhone 6 and the Scottish Independence Referendum – or at least that is according to the Google Trends Guide of 2014.