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google search

October 08, 2015
qoppi / Due to the growing prevalence of ad blocking software , big tech companies such as Facebook and Apple are trying to get publishers to use their proprietary publishing tools , like Instant Articles and Apple News , which don't allow ad blocking software. Because media...
google publishing
August 22, 2015
Every week, Google details, via its official blog , some of the most popular search terms from the previous week. It’s an insightful read – what trends in search is also, largely, what’s trending on social media and other channels, and Google’s wrap-up can provide some perspective on topics to watch and even consider tapping into with your own marketing efforts.
Deez Nuts More Popular Than Hillary? Google Search Volume Says ‘Yes’ | Social Media Today
August 12, 2015
Twenty-three years ago, Google changed the way we use the Internet and made it easier for all of us to find the crazy things we’re constantly searching for (dog psychologist - seriously). One of the major things Google - and its peers - did was shine a light on the importance of long-tail searches when it comes to finding relevant results. Think of it as the difference between searching for “ice cream shops in St. Louis” and searching for “artisanal ice cream shops selling Jasmine green tea gelato in St. Louis, Missouri.”
May 03, 2015
How does losing your site's search traffic and ranking sound? Well, if you are a marketer, who rely too much on his/her website then that probably doesn’t sound very nice.
google search penalties
March 29, 2015
Once Twitter started taking off back in 2009 and 2010, there was a lot of speculation about how their platform would affect Google. Over the years, speculation has ranged from tweets becoming a leading SEO factor to Google actually buying the company.
SEO Twitter and Google partnership
March 15, 2015
Typically, when Google makes a change to its algorithm, website developers are left in the dark. We don’t know when they’re coming or what the change is. If we did, then it might allow us to “game the system” to ensure that our websites have just the right bells and whistles to rank the best in search results. So, website developers around the world snapped to attention when Google announced last month that “As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns.”
mobile marketing and google
January 31, 2015
When it comes to marketing and sales and the Internet, most small and local businesses don't know where to start and are missing the boat. Twenty years after the Internet began going mainstream and many businesses still struggle to identify how to make money online.
December 28, 2014
2014 was a year of the Winter Olympics, World Cup, Ebola, Conchita, Rosetta, the Ice Bucket Challenge, Robin Williams, Flappy Birds, the Selfie, the iPhone 6 and the Scottish Independence Referendum – or at least that is according to the Google Trends Guide of 2014.
October 02, 2014
The government has lots and lots of information available, and in digital format, that is public in nature and available to anyone interested. However, that doesn't mean that the vast amount of data is easy to find. In fact, with the ever-changing landscape of offices, projects and divisions in government, finding particular reports on a topic can actually be a bit of a crapshoot.
July 30, 2014
New European Union legislation on “the right to be forgotten” allows people to remove themselves from search results. Why hasn’t this been an issue in the U.S.? And what happens when you have the ability to remove yourself from history? There are also some profound implications for marketers and content creators.