Join this webinar to learn how leading brands are adapting to meet the needs of their customers in social media. Panelists include Dan Gingiss of Discover and Kristina Libby of Microsoft. Register here!
Every week, Google details, via its official blog , some of the most popular search terms from the previous week. It’s an insightful read – what trends in search is also, largely, what’s trending on social media and other channels, and Google’s wrap-up can provide some perspective on topics to watch and even consider tapping into with your own marketing efforts.
Twenty-three years ago, Google changed the way we use the Internet and made it easier for all of us to find the crazy things we’re constantly searching for (dog psychologist - seriously). One of the major things Google - and its peers - did was shine a light on the importance of long-tail searches when it comes to finding relevant results. Think of it as the difference between searching for “ice cream shops in St. Louis” and searching for “artisanal ice cream shops selling Jasmine green tea gelato in St. Louis, Missouri.”
Once Twitter started taking off back in 2009 and 2010, there was a lot of speculation about how their platform would affect Google. Over the years, speculation has ranged from tweets becoming a leading SEO factor to Google actually buying the company.
Typically, when Google makes a change to its algorithm, website developers are left in the dark. We don’t know when they’re coming or what the change is. If we did, then it might allow us to “game the system” to ensure that our websites have just the right bells and whistles to rank the best in search results. So, website developers around the world snapped to attention when Google announced last month that “As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns.”
When it comes to marketing and sales and the Internet, most small and local businesses don't know where to start and are missing the boat. Twenty years after the Internet began going mainstream and many businesses still struggle to identify how to make money online.
2014 was a year of the Winter Olympics, World Cup, Ebola, Conchita, Rosetta, the Ice Bucket Challenge, Robin Williams, Flappy Birds, the Selfie, the iPhone 6 and the Scottish Independence Referendum – or at least that is according to the Google Trends Guide of 2014.
The government has lots and lots of information available, and in digital format, that is public in nature and available to anyone interested. However, that doesn't mean that the vast amount of data is easy to find. In fact, with the ever-changing landscape of offices, projects and divisions in government, finding particular reports on a topic can actually be a bit of a crapshoot.
New European Union legislation on “the right to be forgotten” allows people to remove themselves from search results. Why hasn’t this been an issue in the U.S.? And what happens when you have the ability to remove yourself from history? There are also some profound implications for marketers and content creators.
This past year has brought a proliferation of changes to the results from typical queries we see on search engines. Year after year, personal search results have become more sophisticated. Now our historical searches, friend groups, interests and other key factors influence our personal search results. This has forced progressive businesses to re-evaluate the way they target their consumers.