Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutCan't Find Time for Social Media? This Approach Will Help6 Ways to Turn Your Small Business into a Media Hub
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Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
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New European Union legislation on “the right to be forgotten” allows people to remove themselves from search results. Why hasn’t this been an issue in the U.S.? And what happens when you have the ability to remove yourself from history? There are also some profound implications for marketers and content creators.
This past year has brought a proliferation of changes to the results from typical queries we see on search engines. Year after year, personal search results have become more sophisticated. Now our historical searches, friend groups, interests and other key factors influence our personal search results. This has forced progressive businesses to re-evaluate the way they target their consumers.
Google recently made a move to improve the user experience of mobile search users. Its a move that we have expected from a Digital Marketing view point since last year – it's just that we simply didn’t know how the move would eventually be made.
Everyone from businesses to bloggers are scrambling left and right to find out the best ways to push their site to the top of Google’s Search Engine Results Page (SERP). Why? Because Internet users usually only check out the first few pages of results.
Is it possible or desirable to avoid Google for your business? Specifically, the idea is not to be dependent on being “found” via Google search requests.
Google is engaged in what appears to be the building of a social web centered around search and its Google Account. We look at the evidence.