Organizations have seen great success when a large part of their employee base also acts as social media contributors. Join us for a webinar on March 31th at 12pm ET.  Click here to register.

Google SEO

January 06, 2015
You risk everything if you are completely dependent on Google search traffic, even if you do everything right. Learn what you can do to protect your site.

How to Make Any Content SEO-Friendly

SEO can be complicated, highly-technical, and full of nuance. We'll show you how and where writers can play a role in SEO, and walk you through 3 steps to optimize your content for search engines.

Does Social Media Affect SEO?

There's a lot of confusion and controversy about whether social media factors into search ranking on the major engines.
August 08, 2014
Link building is going through some changes since Google has made it clear the “wrong” kind will get you penalized. The trick is figuring out what the “right” kind is, and that is indeed tricky, but it isn’t impossible.
August 06, 2014
When it comes to search engine optimization (SEO), many website owners are still approaching the process incorrectly even with the vast amount of online info describing the right techniques. Here is a list of the worst possible forms of SEO marketing that are still being used today by some.
August 03, 2014
SEO can help take your website notches higher and make it available to a large section of the population. Since the internet is a global platform, with the right use of SEO, your business can get an immense amount of exposure and therefore, you need to give a serious thought to incorporating a healthy mix of SEO into your website. A company for SEO looks after all your requirements and based on the magnitude of your business and other needs, they may recommend a package that suits your needs.
October 05, 2013
Just over a week ago Google announced 'Hummingbird', a new algorithm that brings with it a wide range of implications for Search Engine Optimization and content marketing. In this article we explore ten key ways that Hummingbird will shape the future.
September 30, 2013
I attended kindergarten at Zena Elementary School in Kingston, New York, where my teacher was Ms. Silvernail. Back then, Search Engine Optimization (SEO) didn’t yet exist. Search engines didn’t exist because the web was not yet invented.
September 29, 2013
There are literally hundreds of things you can do – on page – to add more value to your listing than the competitor’s listing. Get creative! If you are only pulling in an Amazon/Ebay/Clickbank listing for an item, it’s likely your site will be penalized, unless you add extra value.
January 25, 2013
A Russian study exposes surprising facts about Google's accuracy -- or lack thereof -- at detecting duplicate content over original content. And they're the number one search engine in the world!