Recent Posts

Cloud and Software Subscriptions Transform the Market

David H Deans
Most CIOs would prefer to be freed from the burden of managing software license compliance. It's one of the primary reasons why open source software subscriptions are appealing.
Cloud and Software Subscriptions Transform the Market

Social Advocacy & Politics: Thought Leadership in the Social Age

DrDigipol
Social media is where public thinking happens. So if you want to be a thought leader, you must lead on social media. Lead not only on social media, but like the tree falling in the woods, if you want to be heard you’ve got to fall among thinking people.
Social Advocacy & Politics: Thought Leadership in the Social Age

Be Careful with Your Burning Platform

Adi Gaskell
Social business is fundamentally about changing behaviors of employees, and therefore of organizations. That kind of change is difficult. There are often those within any organization that will either hark back to a bygone age, or want to preserve the status quo. Both groups will often obstruct change.
Be Careful with Your Burning Platform

Rebranding Through Employee Social Engagement

Krista Bunskoek
Employees today (especially your younger talent) need - almost expect - to have their voices heard. Staff who’ve grown up in the days of social sharing bring a culture of open communication and engagement. That expectation of being involved is likely trickling up to your more senior levels too.
Rebranding Through Employee Social Engagement

Screening Questions: Essential Or Waste of Space?

amy_edwards88
When the time comes to advertise a new vacancy for your business, there are lots of things you need to consider to ensure you get the best candidates applying and you receive relevant, qualified applications that have a genuine interest in your business.
Screening Questions: Essential Or Waste of Space?

Is Facebook Just a 'Dark Pool'?

RichardStacy
Wednesday saw an important announcement from the New York Attorney General. He announced that Barclays Bank is to be prosecuted concerning their operation of a ‘dark pool’. A dark pool is a private trading area which a bank can operate on behalf of its clients, or anyone else granted access.
Is Facebook Just a 'Dark Pool'?

6 Questions About Managing Social Media that You Should Ask Your Agency

Sendible
More businesses are turning every month to social media management agencies to make sure that their company stays in the game and abreast of the now changed marketing landscape. There's nothing wrong with that approach at all if your circumstances warrant outsourcing such a vital piece of your strategy.
6 Questions About Managing Social Media that You Should Ask Your Agency

Employee Advocacy is the New Power Engine for Social Responsibility Goals

Eric Roach
By now the world is recognizing the power employee advocacy can give to corporations. Recent data gives a glimpse at what any organization’s base of employees, provided with proper training and an automated platform for sharing, can do.
Employee Advocacy is the New Power Engine for Social Responsibility Goals

An Introduction to Social Media Marketing: A Guide for Small Businesses

Bernadette Coleman
It wasn't so long ago that social media was a completely new thing. Four years ago, many people didn’t know what social media was let alone the effect it would have on all of our lives. It was an exciting interactive medium which suddenly took the world by storm.
An Introduction to Social Media Marketing: A Guide for Small Businesses

Why The Decline in Facebook Reach is Good For Brands

benharper87
There has been a lot written about the decline in organic reach on Facebook. The data has been poured over, conspiracy theories have been written, and the overall conclusion has been that Facebook is stealing hard earned reach from page owners, leading many to look for a focus away from Facebook.
Why The Decline in Facebook Reach is Good For Brands