- Content Marketing
Let's Measure Social Media ROI in a Way That Isn't StupidTo Grow Your Social Marketing Budget, Determining ROI Is a Critical Job SkillWe Need to Rethink Our Definition of Engagement
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutIs Your Small Business Doing Content Marketing Wrong?5 Free and Effective Social Media Tools Perfect for Small Businesses
- Social Organization
Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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- Marketplace & Webinars
The SMT Marketplace
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The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
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Social media isn't just a reflection of the world - it is part of the world. How your organization conducts itself on social channels can significantly shape community views, creating a positive or negative impression.
The health care arena has undergone drastic changes over the past few years, and technology and legislative compliance are at the heart of those changes as it relates to security and the cloud. The federal government recently made two endorsements of cloud technology, a move that validates the trusted security available with the cloud.
Social media is where public thinking happens. So if you want to be a thought leader, you must lead on social media. Lead not only on social media, but like the tree falling in the woods, if you want to be heard you’ve got to fall among thinking people.
While most of the media are focusing on ISIS’s use of social media to post gruesome pictures and slick videos, The Atlantic took a deeper dive into how ISIS is gaming Twitter. For example, ISIS understands that it only takes a handful of tweeters to steal a hashtag. Thus, they initially assembled a group of a couple hundred tweeters.
In April, Peoria Mayor Jim Ardis ordered a police raid to shut down the expletive-laden Twitter parody account @PeoriaMayor. 29-year old Jim Daniels created the account (now renamed @NotPeoriaMayor for clarity sake) as a joke. He tweeted in the first person about “the mayor’s” drug-laden sexual escapades.
The FCC has received more than 45,000 comments on net neutrality proposals since May 15th, largely due to the effort of Last Week Tonight host John Oliver’s 13-minute rant on his June 1st episode. Here’s what we can learn from Oliver’s organized army.
In the Bergdahl case, Politwoops captures the hypocrisy of five legislators and one governor. Their initial celebration of an American soldier being brought home from our enemy’s prison camp was the right sentiment. Regardless of any other criticisms of the man, the President or the process, the compassionate thing to do is to rejoice.
The average American believes that when they post a private message on Facebook, send an instant message on Google, or use SnapChat, that only the party the message is intended for is the person who will receive it. The truth is, the Constitution does not guarantee you the “right to privacy” in the way you may think it does.
The #YesAllWomen hashtag explosion is one part of what must be a multi-pronged effort to shift cultural norms. Unlike the #BringBackOurGirls hashtag campaign, which has a discrete, immediate goal, #YesAllWomen is the tip of a campaign iceberg that will need to be deep and ongoing to create the kind of change that is needed.
Recently, the U.S. SEC issued a guidance to help financial advisors determine when it is appropriate to use social media. Under the new guidance, it may be possible for an advisor to publish independent social media commentary in an advertisement that includes a statement of a client's experience with an endorsement of the advisor.