Ask any brand today: what’s the one place you need to be? Unequivocally, they’ll tell you: on social media, of course . However, the BIGGER question is this: How much are you spending on social, and where?
As reported in many different media and news sources, social network Twitter is laying off up to 336 employees, comprising 8% of its current workforce. This was the first major move by Twitter co-founder Jack Dorsey, who was named permanent CEO just last week, to address the doldrums that Twitter has lately found itself in.
Summer lull or signs of saturation? A study conducted by Locowise found that overall engagement on Instagram was down 19 percent in July, and that follower growth was down 77 percent. Another recent Pew study noted that Instagram has doubled its community since 2012. But could it be that Instagram’s rapid growth is slowing down?
With some astounding digital facts and figures from the last quarter being released this week , it’s obvious that brands should be increasingly aware of the global movement towards a totalizing digital age, one that is beyond anything they had previously imagined.
If Twitter is one of your preferred social networks, and one where you reach a lot of followers, prospects and clients, consider participating in a #TwitterChat or hosting one of your own. Run properly, a Twitter Chat can help to build your Followers, reach out to prospects and referral sources, and help to grow your business. Come up with a great topic, do some planning and give it a try.
People, just like you and me, have now become the major information source when it comes to marketing, advertising, recommendations and ultimately, the decision to purchase. The omnipresence of social media, means that EVERYONE, is now potentially your advertiser, because EVERYONE, now has a voice. In essence, what was once siloed as offline word of mouth has now become potentially viral, word of mouse.