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Customizable tags for tracking campaigns or brand identity on social aren’t new. However, most companies fail to consistently use proper designated tags in their copy or fail to inform their fans how to use them in posts. To have measurable results from a campaign on social, using hashtags, consistency, creativity and determination to drive engagement and sales have to be present.
A big event like the World Cup offers plenty of opportunities for marketing. We analyzed the event from a hashtag marketing point of view to take away the biggest lessons for social media marketers.
One of the hardest things to do on social media is find the right kind of hashtags that you can use to target your customers in the hope of driving more sales. The hot social network using hashtags at the moment is Instagram, where there really is no limit to how many hashtags you can use in a post (unlike Facebook or Twitter).
If Facebook is where you connect with your friends, Twitter is where you exchange with professionals from your industry, share articles and ideas, and why not, promote yourself. When Twitter users come across your profile, they will look at your bio, and, let's be honest, your picture. They will assess your popularity by the number of our followers, and will screen your tweets to have an idea of the kind of info you share.
Companies are in a tizzy these days because the content on their Facebook Pages are reaching less people. A current study estimated that brand posts on Facebook are generally seen by about 6% of page’s fans, and that number is anticipated to fall additionally this year. The decline has developed an increasing stress between brands, which have actually used social media free of cost marketing for a years, and Facebook, which is attempting to enhance its growing advertising and marketing business and manage a deluge of content from individual clients and Pages. One company went so far regarding “break up” with Facebook due to its page’s decreasing reach, which generated a “sorry I’m not sorry” feedback from the social network.
Hashtags enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business. Only 24% of tweets include hashtags, but those that do receive twice the engagement of those without them. When used well, hashtags can be powerful tools that drive brand recognition.
Every month, companies are thinking of new, innovative ways of using hashtags to promote their brands on social media. If you haven’t used hashtags yet, then I advise you start: introduce a hashtag to a campaign you are running currently, or incorporate a hashtag into a campaign you’re planning at the moment.
If though you are using it for business purposes, your goals need to revolve around sharing and engagement, not just your follower number. In the Twitter world that means getting mentions and retweets. This will expand your exposure and make you more known and relevant in the Twitter universe.