#SMTLive Schedule

headline writing

September 30, 2016
With so much content online, you need to develop enticing headlines that will encourage people to give you their time.
The Art Of Creating Effective Titles and Headlines [Infographic] | Social Media Today
May 03, 2016
Your headlines - on blog posts, infographics , articles, landing pages, email campaigns and other marketing collateral - are arguably the most important part of your copy.
How to Write Powerful Headlines that Demand Attention [Infographic] | Social Media Today
March 11, 2016
The evidence is clear: great headlines are a crucial ingredient in any online marketing effort. Here’s how you can write your own powerhouse attention grabbers.
5 Simple Tips for Writing Irresistibly Clickable Headlines | Social Media Today
August 29, 2015
Two words: how to. Simple. Effective. Foolproof. Timeless. “How to” are the two most important words on the web . Experienced writers know it. Now you do too.
How to Take Advantage of the Web’s Two Most Important Words | Social Media Today
August 15, 2015
The team at Buzzstream and Fractl recently analyzed over 5,000 articles from BuzzFeed with a focus on the lowest-performing headlines to discover what didn't work.
What You Can Learn From The Worst-Performing Headlines On Buzzfeed [Infographic] | Social Media Today
August 01, 2015
There's no question that in the world we live in today, content - quality content - has to be part of your digital marketing strategy. Brands are constantly competing for attention in a crowded marketplace. And, CEO's are constantly looking for the ROI in their marketing. When it comes to producing attention-grabbing content, a great place to start is with the headline.
A Content Marketing Metric Your CEO Will Love | Social Media Today
September 22, 2013
Want to be a real copywriting genius? Start by making sure you are writing good headlines. Headlines are the real gateway to your content. In a multitude of ways, a good headline is what really controls the fate of the rest of your content.
April 20, 2010
Blogging with Numbers Let's get this out of the way first: all else being equal, a headline with numbers in it will yield more traffic than a headline without. That's been proven enough times that it should be indisputable by now. If you're going to write a blog on how to be a better sous chef, you...
January 24, 2010
Time 26:57 First, I dislike the kind of headlines like the one above. It's called the Reason Why Headline and it is one of the most effective at getting the reader's attention. I dislike it because it proliferates across the web making thousands of websites look the same, but I can't argue with...
December 25, 2009
Not everyone agrees , but I've always loved newspaper headlines that employ the art of the pun. Not every headline writer should try their hand at this technique. A special skill-set is required to pull off a really dynamite pun. Most headline puns are stretches, ill-conceived or repetitive. (Many...