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health care

August 20, 2015
As EVP & Global CMO at healthcare provider Cigna , Lisa Bacus knows a thing or two about maintaining one’s overall marketing health. And while it’s not a medical license, Bacus did receive a Content Marketing award at The CMO Club’s most recent CMO Awards , which is why I wanted to get her pro-tips for nurturing and maintaining a healthy content marketing program.
CMO of the Week: Colin Hall, Allen Edmonds, on Cobbling Content | Social Media Today
July 21, 2015
Following an influx of healthcare data breaches , UCLA Health System follows suit with the announcement that their computer network may too have been compromised. On May 5, UCLA determined that hackers had gained access to parts of their network where sensitive patient information was stored...
June 11, 2015
What did social have to do with healthcare reform in the last UK election?
February 16, 2015
No matter what your business is, content marketing is a growing, cost-effective marketing tool that works. Custom content takes many forms: social media, vidoes, news articles, and blogs are just a few examples. For hospitals, content marketing should be an important part of your marketing strategy.
content marketing and hospitals
November 04, 2014
The following article would talk about how professionals in the healthcare industry can use social media to stay connected, share public information, or promote any health facility services.
July 23, 2014
“Research has shown that peer support drives medical outcomes,” says Yishai Knobel, CEO and co-founder of HelpAround, the first mobile platform for people with diabetes—and their friends, family, and caregivers. “Yet there hasn’t been a healthcare industry after-care solution that helps patients by connecting them to each other. We harness the superior trust, empathy, and camaraderie within the diabetes patient community, allowing members to discover peers who truly ‘get it.’”
April 24, 2014
Social media has quickly become one of the dominant forms of communication today. It seems like everybody is using Facebook, Twitter, Instagram, or some other platform to connect with friends and family. People use social media for all sorts of reasons, but they’re also increasingly using it to get medical information.
June 14, 2013
In the last few years, data has changed the landscape of the healthcare public relations (PR) industry where I work as a digital specialist. The change has been largely driven by the use of digital technologies and social media.
March 25, 2012
The healthcare industry’s reticence to join the social media fray is increasingly problematic as the public takes to social media to address healthcare issues. Hospitals mainly worried about compliance issues are missing opportunities to address patients and their families who have turned to social...
January 07, 2012
I have been a proponent of social media and it’s use to improve healthcare and improving accessibility for patients to clinicians and hospital resources, there are certain caveats, and precaution are advised when attempting ‘self diagnosis’. In the past ten years, innumerable web sites have become...