As EVP & Global CMO at healthcare provider Cigna , Lisa Bacus knows a thing or two about maintaining one’s overall marketing health. And while it’s not a medical license, Bacus did receive a Content Marketing award at The CMO Club’s most recent CMO Awards , which is why I wanted to get her pro-tips for nurturing and maintaining a healthy content marketing program.
Following an influx of healthcare data breaches , UCLA Health System follows suit with the announcement that their computer network may too have been compromised. On May 5, UCLA determined that hackers had gained access to parts of their network where sensitive patient information was stored...
No matter what your business is, content marketing is a growing, cost-effective marketing tool that works. Custom content takes many forms: social media, vidoes, news articles, and blogs are just a few examples. For hospitals, content marketing should be an important part of your marketing strategy.
“Research has shown that peer support drives medical outcomes,” says Yishai Knobel, CEO and co-founder of HelpAround, the first mobile platform for people with diabetes—and their friends, family, and caregivers. “Yet there hasn’t been a healthcare industry after-care solution that helps patients by connecting them to each other. We harness the superior trust, empathy, and camaraderie within the diabetes patient community, allowing members to discover peers who truly ‘get it.’”
Social media has quickly become one of the dominant forms of communication today. It seems like everybody is using Facebook, Twitter, Instagram, or some other platform to connect with friends and family. People use social media for all sorts of reasons, but they’re also increasingly using it to get medical information.
In the last few years, data has changed the landscape of the healthcare public relations (PR) industry where I work as a digital specialist. The change has been largely driven by the use of digital technologies and social media.
The healthcare industry’s reticence to join the social media fray is increasingly problematic as the public takes to social media to address healthcare issues. Hospitals mainly worried about compliance issues are missing opportunities to address patients and their families who have turned to social...