Curious how social media technology companies actually do social media? In this interview, Roger Graham (APAC Marketing Director at Hootsuite) shares details on their social media & content strategy, as well as some thoughts about what the future of content marketing looks like.
Leading social media management platform Hootsuite has announced a new integration with Microsoft’s Dynamic CRM, SharePoint and Yammer. The deal will see these Microsoft properties made available within the Hootsuite platform, enabling better utilization of social content, with a particular focus on “social marketing, social selling, customer support and internal collaboration”.
As brands enjoy growing success on social media, many choose to amplify their reach and further their social media success via volunteer b rand a mbassadors. In a recent podcast recording with Justine Velcich , Manager of Global Community Programs at Hootsuite , we discussed the key factors behind Hootsuite’s brand ambassador program, which has grown from 55 ambassadors to 1,400 in only three years.
Today Hootsuite announced Hootsuite Amplify , a mobile app and employee advocacy solution that lets employees share branded content with their social networks. The app seeks to empower employees by helping them “ build their professional brand, share content with their networks, and stay on top of the stories and news resonating across different departments, divisions, and regions.”
Social media managers rejoiced when Hootsuite announced that it had launched an integration with Instagram, but the integration left much to be desired. This post will detail why Hootsuite still has a lot of work to do.
Starting today, August 5, everyone who uses Hootsuite , the popular social media management tool, can prepare and schedule Instagram images from their Hootsuite dashboard. The capability to add Instagram to your dashboard will be rolled out over the course of the day. (So if you try right now, if it doe sn't work, you may need to wait a few hours. )
In a major addition for the social media management platform, Hootsuite has announced that Instagram will now be supported by the Hoostuite dashboard, enabling users to schedule and publish Instagram content, monitor and engage with Instagram audiences and create team workflows – including shared access with team members - all from the one platform.
Do you know if your brand is loved on social? True brand health is based on more than success in one social metric or sheer popularity—there is a big difference between Like and love. To find which brands seeing “love” on social, we went beyond fans and followers to focus on several different social metrics that showcase the reaction to brands across the social web.