We are all familiar with the saying, “Necessity is the mother of invention,” and this event intends to pose a deeper question… With all of the opportunity that exponential growth in information technology opens up for mankind, and with all of the data generated, collected, and swirling around us, how do you know what is truly essential?
We all know that the content marketing space is getting more and more competitive each day. Around the world, two blogs are created every second.In this environment, it's increasingly difficult for content marketers to stand out from the crowd. One answer is predictive analytics.
As part of IBM's NewWaytoWork video series, we grabbed experts at SXSWi and asked them six questions about the future of the workplace. Their answers paint a picture of a workplace that's dynamic and varied. Will there be offices, or will people work remotely? Is email sucking up too much time, and if so, how can we communicate better?
Twitter has launched a new ‘Official Partner Program ’, designed to help businesses find the best qualified third party assistance for their Twitter campaigns and management. T he new program will aim to link businesses with assistance to help them manage all aspects of their Twitter campaigns and insights.
At SXSW this year, IBM and Social Media Today gathered a group of people we consider to be game-changers to discuss the future of social business and who is destined to determine the #NewWayToWork. Watch the video to hear what they had to say! Featuring: David Parkinson , Head of Digital for Africa...
Amber Armstrong , Program Director of Social, Mobile, and Commerce at IBM, sat down with Robin Carey to discuss IBM 's smart new email platform, Verse , which learns how you interact with your workplace and makes it easier to get the job done. It's all part of a #NewWaytoWork. Thanks for watching!
Complex business processes like the supply chain aren't what most people associate with social business. With so much focus on social media and marketing, most enterprises prioritize front-end social goals that touch customers. This is true even for companies that have an enterprise-wide social strategy or have adopted sophisticated capabilities like social analytics to track and better understand social behavior.