Complex business processes like the supply chain aren't what most people associate with social business. With so much focus on social media and marketing, most enterprises prioritize front-end social goals that touch customers. This is true even for companies that have an enterprise-wide social strategy or have adopted sophisticated capabilities like social analytics to track and better understand social behavior.
It was a busy weekend at The IBM Influencer Lounge hosted by Social Media Today at SXSW. Over the course of three days, more than 40 influencers were interviewed about how they envision a new way to work, and dozens more stopped by to network and connect with their fellow influencers.
On Friday morning, Robin Carey, CEO of Social Media Today moderated a panel of influencers at SXSW sponsored by IBM that discussed a new way to work, and what the workplace of the future might look like.
Knowing that consumers like personalization is helpful, but the greater challenge is getting them to give up their information. Many consumers are extremely wary of giving their information to companies.
You might think the social media accounts of a huge technology company like IBM would be dry and dull. Actually, they’re entertaining and informative! Believe it or not, IBM was an early adopter of social networking that even predates the widespread use of Twitter.
IBM released a study that interviewed 1,500 Chief Marketing Officers (CMOs) worldwide. Here are some of the challenges that CMOs mentioned when it comes to marketing strategy in B2B industries, and some of IBM's recommendations for change.
In September I heard Marie Wallace, IBM Analytics Strategist, talk at the TED@IBM event about her work for her internal clients at IBM on identifying and measuring the impact of their employee-influencers. Her work is nothing short of amazing, especially given her European vantage point (she lives in Dublin) and its consequent view of privacy. We had a conversation recently about her work and what it means for the total realm of "employee advocacy."
IBM Verse fixes email to give you back your day. If you have been around the IBM software ecosystem this week, you probably couldn’t have missed our announcement about IBM Verse. IBM has been working to bring the world of social collaboration into a context where many of us still work – email.
The IBM Verse reimagines business email by allowing users to transform emails into blog posts or other social media content, view relationships between the individuals on the email, and mute annoying email threads.