Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
Technology & Data
New IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesTalking Strategy and Data with Shannon Lee of Precision StrategiesHarnessing Mobile Users: The Power of Big Data in Social AppsMinority Report: Confronting Privacy Issues in Big Data Gathering
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Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
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Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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On the IBM SocialBusiness team, Amber Armstrong has the responsibility for market-making and evangelism. Armstrong shared some insights about the work going on at IBM, first addressing much of the public misconception about social business. "People think a social business is social media...IBM sees it quite differently."
I recently caught up with Sandy Carter, General Manager Ecosystem Development at IBM, about how she came personally to understand the link between social and ROI. We also talked about women in tech, Girls Who Code, and the upcoming fall Social Shake-Up, where Sandy will be one of our star speakers. Enjoy.
This week at South by Southwest, Simon Pearce (@Simonpearcelive) talked to Sandy Carter of IBM (@sandy_carter) about how to communicate the benefits of Social Media within the enterprise. Sandy talked about ROI, overcoming the social media fear factor and how to talk to your colleagues effectively about social.
IBM recently sent a missive addressed to Twitter that attempts to settle assertions of infringement on at least three U.S. patents currently owned by the tech industry giant. IBM divulged the information at a time when Twitter raised IPO share estimates to $23-$25, a $6 increase from the previous estimate.
On Oct. 29, we held an #SMTLive webinar sponsored by HootSuite called "Success with Social: The New Enterprise." We were joined by panelists from Hootsuite, IBM, and LogMeIn. This Storify gives the highlights of the accompanying tweet chat.
IBM joins up the two sides of the equation – a smarter workforce and superior customer experiences – with its platform for social business. Companies can access it through the IBM SmartCloud, a private cloud, on-premises or using a hybrid model.
It’s pretty exciting to learn that IBM are giving internal crowdfunding a trial. The company is well known for its use of idea jams to solicit opinion from it’s 100,000+ employees on all sorts of issues, but now they’re trying something a wee bit different.
The Social Enterprise: Lessons on Content, Internal Advocacy and the Human Element from IBM's Susan Emerick
IBM's Susan Emerick and I chatted about content, employee advocates and to how balance marketing as both art and science. IBM has more internal employee bloggers/champions than any company around. How has IBM been able to scale relationships?
On the one hand, marketers have an understanding that their connected consumers “want” or even “expect” a certain style of interaction on social media. On the other hand, there's what those customers actually want. The gap between the two is the distance between two competing realities.
Just back from a trip to Nashville at the Smarter Commerce Global Summit. Bottom line, IBM is not your grandfather’s company. It’s continuing to grow into a forward thinking consistent set of experiences all over the globe. And as a people driven company, it’s inspiring to see this behemoth create something so repeatable.