Recent Posts

IBM Study Shows What Consumers Want from Online and In-Store Personalization

Peter Roesler
Knowing that consumers like personalization is helpful, but the greater challenge is getting them to give up their information. Many consumers are extremely wary of giving their information to companies.
IBM Study Shows What Consumers Want from Online and In-Store Personalization

The Secrets Behind IBM’s Social Presence

thuff007
You might think the social media accounts of a huge technology company like IBM would be dry and dull. Actually, they’re entertaining and informative! Believe it or not, IBM was an early adopter of social networking that even predates the widespread use of Twitter.
The Secrets Behind IBM’s Social Presence

IBM Study of 1,500 CMOs Highlights Challenges and Trends

KelseyJones
IBM released a study that interviewed 1,500 Chief Marketing Officers (CMOs) worldwide. Here are some of the challenges that CMOs mentioned when it comes to marketing strategy in B2B industries, and some of IBM's recommendations for change.
IBM Study of 1,500 CMOs Highlights Challenges and Trends

An Interview with IBM's Marie Wallace

Robin Carey
In September I heard Marie Wallace, IBM Analytics Strategist, talk at the TED@IBM event about her work for her internal clients at IBM on identifying and measuring the impact of their employee-influencers. Her work is nothing short of amazing, especially given her European vantage point (she lives in Dublin) and its consequent view of privacy. We had a conversation recently about her work and what it means for the total realm of "employee advocacy."
An Interview with IBM's Marie Wallace

From Large Corporations to Startups, Work Is Becoming More Social

Kayla Minguez
Check out these two case studies to see how more organizations are meeting their employees' needs for social interaction during the workday.
From Large Corporations to Startups, Work Is Becoming More Social

IBM Verse: Connecting Me to We

alanghamilton
IBM Verse fixes email to give you back your day. If you have been around the IBM software ecosystem this week, you probably couldn’t have missed our announcement about IBM Verse. IBM has been working to bring the world of social collaboration into a context where many of us still work – email.
IBM Verse: Connecting Me to We

IBM's New Business Email Incorporates Social Media

meganmpls
The IBM Verse reimagines business email by allowing users to transform emails into blog posts or other social media content, view relationships between the individuals on the email, and mute annoying email threads.
IBM's New Business Email Incorporates Social Media

Providing Business Value to Each Tweet: Why Are Twitter and IBM Partnering?

Mordecai Holtz
Last week, IBM and Twitter announced a unique partnership that indicates a shift in the value of micro content for brands.
Providing Business Value to Each Tweet: Why Are Twitter and IBM Partnering?

Content Marketing Minds: What the IBM and Twitter Partnership Means for Marketers

JeanSpencer
If you take IBM’s word for it, the forged alliance between Twitter and IBM will “transform how businesses and institutions understand their customers, markets and trends—and inform every business decision.”
Content Marketing Minds: What the IBM and Twitter Partnership Means for Marketers

Twitter's New Mega-Partnership Has Interesting Implications

markwschaefer
Yesterday, Twitter announced a landmark partnership with IBM as it seeks to turn its unprecedented flow of real-time consumer data into business intelligence. This is a deal that had been “years in the making.” There were three primary benefits ascribed to the partnership. Let’s look at each one and see what it means to you.
Twitter's New Mega-Partnership Has Interesting Implications