Knowing that consumers like personalization is helpful, but the greater challenge is getting them to give up their information. Many consumers are extremely wary of giving their information to companies.
You might think the social media accounts of a huge technology company like IBM would be dry and dull. Actually, they’re entertaining and informative! Believe it or not, IBM was an early adopter of social networking that even predates the widespread use of Twitter.
IBM released a study that interviewed 1,500 Chief Marketing Officers (CMOs) worldwide. Here are some of the challenges that CMOs mentioned when it comes to marketing strategy in B2B industries, and some of IBM's recommendations for change.
In September I heard Marie Wallace, IBM Analytics Strategist, talk at the TED@IBM event about her work for her internal clients at IBM on identifying and measuring the impact of their employee-influencers. Her work is nothing short of amazing, especially given her European vantage point (she lives in Dublin) and its consequent view of privacy. We had a conversation recently about her work and what it means for the total realm of "employee advocacy."
IBM Verse fixes email to give you back your day. If you have been around the IBM software ecosystem this week, you probably couldn’t have missed our announcement about IBM Verse. IBM has been working to bring the world of social collaboration into a context where many of us still work – email.
The IBM Verse reimagines business email by allowing users to transform emails into blog posts or other social media content, view relationships between the individuals on the email, and mute annoying email threads.
If you take IBM’s word for it, the forged alliance between Twitter and IBM will “transform how businesses and institutions understand their customers, markets and trends—and inform every business decision.”
Yesterday, Twitter announced a landmark partnership with IBM as it seeks to turn its unprecedented flow of real-time consumer data into business intelligence. This is a deal that had been “years in the making.” There were three primary benefits ascribed to the partnership. Let’s look at each one and see what it means to you.