Recent Posts

The Big Brand Theory: Big Blue Is Social Business

RicDragon
On the IBM SocialBusiness team, Amber Armstrong has the responsibility for market-making and evangelism. Armstrong shared some insights about the work going on at IBM, first addressing much of the public misconception about social business. "People think a social business is social media...IBM sees it quite differently."
The Big Brand Theory: Big Blue Is Social Business

Talking with IBM's @Sandy_Carter About Social, ROI, and Women in Tech [VIDEO]

Robin Carey
I recently caught up with Sandy Carter, General Manager Ecosystem Development at IBM, about how she came personally to understand the link between social and ROI. We also talked about women in tech, Girls Who Code, and the upcoming fall Social Shake-Up, where Sandy will be one of our star speakers. Enjoy.
Talking with IBM's @Sandy_Carter About Social, ROI, and Women in Tech [VIDEO]

How to Talk to Executives About Social: @Sandy_Carter Interview at #SXSW

Simon Pearce
This week at South by Southwest, Simon Pearce (@Simonpearcelive) talked to Sandy Carter of IBM (@sandy_carter) about how to communicate the benefits of Social Media within the enterprise. Sandy talked about ROI, overcoming the social media fear factor and how to talk to your colleagues effectively about social.
How to Talk to Executives About Social: @Sandy_Carter Interview at #SXSW

IBM Says Twitter Infringes on 3 of Its U.S. Patents

Socialbarrel
IBM recently sent a missive addressed to Twitter that attempts to settle assertions of infringement on at least three U.S. patents currently owned by the tech industry giant. IBM divulged the information at a time when Twitter raised IPO share estimates to $23-$25, a $6 increase from the previous estimate.
IBM Says Twitter Infringes on 3 of Its U.S. Patents

Putting the "Social" in Social Enterprise #SMTLive Storify

suzimcc
On Oct. 29, we held an #SMTLive webinar sponsored by HootSuite called "Success with Social: The New Enterprise." We were joined by panelists from Hootsuite, IBM, and LogMeIn. This Storify gives the highlights of the accompanying tweet chat.
Putting the "Social" in Social Enterprise #SMTLive Storify

IBM Social Business Bets on Key Application and Technologies

RichardSnow
IBM joins up the two sides of the equation – a smarter workforce and superior customer experiences – with its platform for social business. Companies can access it through the IBM SmartCloud, a private cloud, on-premises or using a hybrid model.
IBM Social Business Bets on Key Application and Technologies

Crowdfunding Inside the Enterprise

Adi Gaskell
It’s pretty exciting to learn that IBM are giving internal crowdfunding a trial. The company is well known for its use of idea jams to solicit opinion from it’s 100,000+ employees on all sorts of issues, but now they’re trying something a wee bit different.
Crowdfunding Inside the Enterprise

The Social Enterprise: Lessons on Content, Internal Advocacy and the Human Element from IBM's Susan Emerick

Kathy Klotz-Guest
IBM's Susan Emerick and I chatted about content, employee advocates and to how balance marketing as both art and science. IBM has more internal employee bloggers/champions than any company around. How has IBM been able to scale relationships?
The Social Enterprise: Lessons on Content, Internal Advocacy and the Human Element from IBM's Susan Emerick

Bridging the Social Chasm: How to Close the Perception Gap

servantofchaos
On the one hand, marketers have an understanding that their connected consumers “want” or even “expect” a certain style of interaction on social media. On the other hand, there's what those customers actually want. The gap between the two is the distance between two competing realities.
Bridging the Social Chasm: How to Close the Perception Gap

Smarter Commerce Starts With Smarter Experiences

Bryan Kramer
Just back from a trip to Nashville at the Smarter Commerce Global Summit. Bottom line, IBM is not your grandfather’s company. It’s continuing to grow into a forward thinking consistent set of experiences all over the globe. And as a people driven company, it’s inspiring to see this behemoth create something so repeatable.
Smarter Commerce Starts With Smarter Experiences