Recent Posts

From Large Corporations to Startups, Work Is Becoming More Social

Kayla Minguez
Check out these two case studies to see how more organizations are meeting their employees' needs for social interaction during the workday.
From Large Corporations to Startups, Work Is Becoming More Social

IBM Verse: Connecting Me to We

alanghamilton
IBM Verse fixes email to give you back your day. If you have been around the IBM software ecosystem this week, you probably couldn’t have missed our announcement about IBM Verse. IBM has been working to bring the world of social collaboration into a context where many of us still work – email.
IBM Verse: Connecting Me to We

IBM's New Business Email Incorporates Social Media

meganmpls
The IBM Verse reimagines business email by allowing users to transform emails into blog posts or other social media content, view relationships between the individuals on the email, and mute annoying email threads.
IBM's New Business Email Incorporates Social Media

Providing Business Value to Each Tweet: Why Are Twitter and IBM Partnering?

Mordecai Holtz
Last week, IBM and Twitter announced a unique partnership that indicates a shift in the value of micro content for brands.
Providing Business Value to Each Tweet: Why Are Twitter and IBM Partnering?

Content Marketing Minds: What the IBM and Twitter Partnership Means for Marketers

JeanSpencer
If you take IBM’s word for it, the forged alliance between Twitter and IBM will “transform how businesses and institutions understand their customers, markets and trends—and inform every business decision.”
Content Marketing Minds: What the IBM and Twitter Partnership Means for Marketers

Twitter's New Mega-Partnership Has Interesting Implications

markwschaefer
Yesterday, Twitter announced a landmark partnership with IBM as it seeks to turn its unprecedented flow of real-time consumer data into business intelligence. This is a deal that had been “years in the making.” There were three primary benefits ascribed to the partnership. Let’s look at each one and see what it means to you.
Twitter's New Mega-Partnership Has Interesting Implications

The Big Brand Theory: Big Blue Is Social Business

RicDragon
On the IBM SocialBusiness team, Amber Armstrong has the responsibility for market-making and evangelism. Armstrong shared some insights about the work going on at IBM, first addressing much of the public misconception about social business. "People think a social business is social media...IBM sees it quite differently."
The Big Brand Theory: Big Blue Is Social Business

Talking with IBM's @Sandy_Carter About Social, ROI, and Women in Tech [VIDEO]

Robin Carey
I recently caught up with Sandy Carter, General Manager Ecosystem Development at IBM, about how she came personally to understand the link between social and ROI. We also talked about women in tech, Girls Who Code, and the upcoming fall Social Shake-Up, where Sandy will be one of our star speakers. Enjoy.
Talking with IBM's @Sandy_Carter About Social, ROI, and Women in Tech [VIDEO]

How to Talk to Executives About Social: @Sandy_Carter Interview at #SXSW

Simon Pearce
This week at South by Southwest, Simon Pearce (@Simonpearcelive) talked to Sandy Carter of IBM (@sandy_carter) about how to communicate the benefits of Social Media within the enterprise. Sandy talked about ROI, overcoming the social media fear factor and how to talk to your colleagues effectively about social.
How to Talk to Executives About Social: @Sandy_Carter Interview at #SXSW

IBM Says Twitter Infringes on 3 of Its U.S. Patents

Socialbarrel
IBM recently sent a missive addressed to Twitter that attempts to settle assertions of infringement on at least three U.S. patents currently owned by the tech industry giant. IBM divulged the information at a time when Twitter raised IPO share estimates to $23-$25, a $6 increase from the previous estimate.
IBM Says Twitter Infringes on 3 of Its U.S. Patents