Get Schooled by YouTubers: Content and Business StrategyHow to Build Your Brand on YouTube and Reach New CustomersThanks to Google, YouTube Is Now a Viable Channel in Any Social Media StrategyHow to Maximize Your YouTube Views and Subscribers [INFOGRAPHIC]
Technology & Data
New IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesTalking Strategy and Data with Shannon Lee of Precision StrategiesHarnessing Mobile Users: The Power of Big Data in Social AppsMinority Report: Confronting Privacy Issues in Big Data Gathering
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Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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You are an artist or visual content creator? Pinterest is the platform for you. Here are some practical tips on how to best use Pinterest to artistic content online and connect with other professionals from the art and entertainment industry.
When it comes to image marketing, it’s definitely harder than it sounds, only if you want to do it effectively. It’s not just posting a random image from your kitty and expecting great responses. Like any other marketing effort, images too need your special attention.
Just think about all the updates, posts, tweets, status messages and pins you see every day. What is it that makes you read or click through a post? A careful analysis shows that most activity in social media sites is triggered by visual representations or images. Our brains are more likely to be responsive to stimuli that incites an emotional reaction.
Instagram's platform continues to generate impressive metrics from year to the next. Since the acquisition by the parent company Facebook it has been nothing short of social media success and victory for users actively posting on the platform.
When it comes to social media marketing and online marketing in general, the images you choose sometimes have more impact than the content of the post.
Don't post that #WCW or office selfie! Take a few notes on these kinds of Instagram photos your current and future followers want to see.
Today, people share about 500 million images a day—a rate expected to double in the next 12 months. Although most customers won’t write a lengthy review for your site, they will happily share a picture of themselves with your product. Best-in-class digital marketers will leverage images in social marketing campaigns across social networks, .com sites, and mobile.
Whether your business idea is yet to be scrawled on the back of a napkin or you're in the midst of signing investors, a killer social media strategy is an invaluable way to establish your brand's identity. Getting a handle on the new Twitter profile is a great place to start.
Navigating Facebook’s ever-changing algorithm can be a tall task for marketers. Organic reach is becoming more difficult to come by and engagement rates are plummeting. Facebook remains overly picky about what it does and doesn’t like to see from brands. Luckily, there is still hope for us out there. We just have to be strategic.
As visual content on social networks has grown, so too has the emphasis on storytelling with pictures. Indelible, craveable, relatable images have become a high currency in the world of content marketing, and the push for visual content seems to only be getting stronger.