Recent Posts

The Photobomb vs. the Selfie: How to Use the Photobomb for Your Brand Marketing

SocialSweetSpot
In these digital times information moves fast, trends move faster, and boredom is a online marketer’s biggest enemy. As the Selfie trend becomes old news, the Photobomb is holding strong. Why? And how can you use them for brand marketing?
The Photobomb vs. the Selfie: How to Use the Photobomb for Your Brand Marketing

Social Media Shouldn’t Be Scary… Except on Halloween

Evan LePage
For Halloween, we’ve recreated classic horror movie characters and scenes with a social media twist. This is the scariest social media should ever be!
Social Media Shouldn’t Be Scary… Except on Halloween

A Manifesto for Building Relationships in the Digital Era

BrianSolis
Not too long ago, my dear friend Hugh MacLeod (@gapingvoid) and I set out to explore a new world of visual communication that combined an intentional form of written storytelling illustrated through clever yet pithy cartoons. That work was originally brought to life in #WTF (What’s the Future of Business).
A Manifesto for Building Relationships in the Digital Era

How to Optimize Photos You Publish on Facebook

Isra Garcia
Write about what is going on in each picture, convey the significance of that moment; explain, even narrate, the story behind the image. We love human stories that resonate with us. Title, description and story.
How to Optimize Photos You Publish on Facebook

4 Ways Hotels Can Leverage Instagram for Marketing

Ray Wang
Image-driven platforms such as Instagram have given brands excellent opportunities to show the amazing product or service they offer. Hotels are a great example of businesses that can benefit tremendously from these platforms because they can capture the experiences visitors have at their hotels and share the images with their online audiences.
4 Ways Hotels Can Leverage Instagram for Marketing

Ten Reasons Why Pinterest Rules the Web

thuff007
Currently 21% of online adults use Pinterest, and interest in the visually exciting social site shows no signs of slowing down. Businesses are getting in on the action, too. A whopping 36% of Fortune 500 companies have at least one corporate Pinterest board.
Ten Reasons Why Pinterest Rules the Web

5 Pinterest Tips for Artists

Jennifer Bourne
You are an artist or visual content creator? Pinterest is the platform for you. Here are some practical tips on how to best use Pinterest to artistic content online and connect with other professionals from the art and entertainment industry.
5 Pinterest Tips for Artists

3 Pillars of Image Marketing on Social Media

Ishita Ganguly
When it comes to image marketing, it’s definitely harder than it sounds, only if you want to do it effectively. It’s not just posting a random image from your kitty and expecting great responses. Like any other marketing effort, images too need your special attention.
3 Pillars of Image Marketing on Social Media

How Using Images in Social Media Marketing Can Help Improve Business

viteb
Just think about all the updates, posts, tweets, status messages and pins you see every day. What is it that makes you read or click through a post? A careful analysis shows that most activity in social media sites is triggered by visual representations or images. Our brains are more likely to be responsive to stimuli that incites an emotional reaction.
How Using Images in Social Media Marketing Can Help Improve Business

Important Instagram Insights and Best Practices for Success

anthonycarranza
Instagram's platform continues to generate impressive metrics from year to the next. Since the acquisition by the parent company Facebook it has been nothing short of social media success and victory for users actively posting on the platform.
Important Instagram Insights and Best Practices for Success