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With new features like “buy now” buttons and shoppable Pinterest pins, one thing is clear - social selling success is increasingly reliant on quality images. Here are a few ways to test which image types will resonate best with your audience.
We’ve all heard the phrase, “a picture is worth a thousand words.” Like most clichés it is true in that there are some things that are difficult to capture in words – even a thousand of them. There are some things that can best be communicated visually. How many words would it take to describe the...
Bob Carver provides an overview of some of the best, most useful (and mostly free) image creation and editing tools available on the web. With such an emphasis on visual content these days, such options might be very useful for you and your brand.
The post you wrote was supposed to be out yesterday. How can you quickly find an image that will convey at least part of what your blog post is about, look great, be the right size, and optimally be free?
You know that scene in Blade Runner where Deckard uses futuristic technology (that somehow still uses an old tube television) to explore what is happening in a photograph, even stuff that isn't actually in the photograph? Well, Google and MIT have together created an algorithm that does exactly that. Sort of. Well, okay, not really, but it's still really cool.
I guess I should warn you that some of the images and gifs in this post are a bit ... disconcerting. Like this one: This image, which was recently on the front page of Reddit (to the internet's general horror), is the result of an experiment with Deep Dream , Google's neural network. Despite the...
This decade has seen explosive popularity among image-centric social channels like Instagram and Pinterest. Every social media network not considered to be visually magnetic is moving fast to overcome that problem. And every marketer who hasn’t yet mastered the nuances of visual marketing needs to get on it - if you’re not acing the aesthetic parts of content marketing, you can expect to see your audience engaging with companies that are.
Psychological experiments and brain imaging has proven what we long knew was intuitively true: Color affects our brains, especially our emotions. A strong response to color has been innate in our evolutionary line for while. The evidence? Looking at colors lights up specific parts of our brains, and also the brains of monkeys.