I’d take 10 excited brand evangelists over 1,000 likes any day. It’s the people that make social successful and statistics can be easily manipulated. Through real engagement and meaningful conversation, those evangelists grow over time and spread the word.
Your SEO efforts will pay off much more when get your on page elements right. Without working on these simple factors, it’ll be difficult to get a good position in the search engines because your site would lack the basic foundation that is required for SEO.