The exciting thing about inbound marketing is that it works so well for businesses in just about any industry. While it takes a bit of time to get it moving, once results start coming in, they are less expensive and highly motivating. It’s a great reward for a lower investment. But, one thing about inbound marketing is that it takes a lot of effort from the start. There are a lot of moving pieces, so to speak, and in almost every case I’ve seen, one aspect is either being ignored, overlooked or undervalued.