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Many companies fail to understand that inbound and outbound tactics can coexist under a single integrated strategy. Here are four ways you can leverage inbound methodology to improve existing outbound marketing initiatives.
Like most women I have lots of black items in my closet. In the web design world, SEO (Search Engine Optimization) has been the “basic black”, but it is time for a new addition to your basic web wardrobe. Move over SEO, it is time to focus on CRO (Conversion Rate Optimization).
Unlike the old, Outbound style of marketing, which involves buying advertising, cold calling, and hoping for leads, Inbound Marketing focuses on creating quality content that attracts qualified prospects towards your brand, products, and services. Let’s take a closer look at the major differences between the Inbound & the Outbound Marketer.
If you’re new to the concept of inbound marketing, or you’re looking for a quick and dirty rundown of its elements, then this blog is for you. Whether you hire an agency or undergo the process on your own, here are the four main goals of inbound and the associated services that you can expect to find in a solid inbound marketing plan.
The success of any digital marketing strategy depends on effectively managing the shift from tactical campaigns to strategic content. It pays for any business to ask itself: does my marketing department have the right people with the right skills?
The exciting thing about inbound marketing is that it works so well for businesses in just about any industry. While it takes a bit of time to get it moving, once results start coming in, they are less expensive and highly motivating. It’s a great reward for a lower investment. But, one thing about inbound marketing is that it takes a lot of effort from the start. There are a lot of moving pieces, so to speak, and in almost every case I’ve seen, one aspect is either being ignored, overlooked or undervalued.
You’re probably thinking your content strategy is pretty awesome, and by now you published some incredible content. Lots of people should stop by, right? Yes, they should - but the reality is many people only go to select sites and never stray far from their corner of the Internet. Here's how inbound marketing can help.
The global community perceives the term outbound marketing, also known as “interruptive marketing,” as the direct interaction with potential customers without their initial interest. The essence of inbound marketing lies in the “acquisition” of customers through various media channels.
Advertisers tend to have it easy. They are able to target their specific audience with relative ease whether that’s what they earn, their age – even what political party they support. But while advertising is targeted, it’s can also be extremely costly.
A marketer’s focus is inherently on creating new leads and customers – but your biggest mistake could be forgetting about the customers you already have. Think about it; your existing customers have already bought into your product or services. If they’re already picking up what you’re putting down, then the hard part is over.