For marketing directors or managers, it’s vital that CEOs aren’t left in the dark about practical inbound marketing practices that can offer big payoffs in the end. So, here is a list of the four things that every CEO should know about their Inbound Marketing campaign.
The marketing world is filled with buzzwords, and it can be tricky to tell which tactics are the real deal and which are passing trends. Inbound Marketing has gained a lot of attention in the past few years. However, inbound techniques have been around long enough that they are unlikely to be replaced by the next big thing in the near future.
Recently, we helped build a marketing strategy for a nonprofit client who serves battered women. One of our primary objectives was to help them grow an email list of ideal prospects. We used an inbound marketing strategy in our efforts - here's how it worked.
Inbound marketing, on the level it's done today, just wasn't possible prior to the digital age. Technology was the key limitation. Advertising on TV, or in your local newspaper, for that matter, had to paint in broad strokes. You could look at demographics and do your best to plan, but ultimately you had no way to connect with customers individually.
Lead nurturing is not an end goal but rather an ongoing tactic that allows you to leverage content to more deeply connect with your target audience, and by doing so, to more efficiently convert leads into customers and brand advocates.
There has been a subtle but definite shift in the way companies use the internet, social media and other marketing channels, and also in the way that people search for what they need. Using inbound marketing tactics has helped many businesses succeed where others have failed. If you feel like your business is suffering, have a look at our checklist and see if it's time to make the switch!
It’s taken Google many years to get its search engine where it is today. SEO is not something you do anymore; it’s what happens when you get everything else right. SERP success is now a trailing indicator of good PR and inbound marketing.
Just because you want to offer something doesn’t necessarily mean your audience wants it in return. There has to be an almost perfect match between what you’re giving and who you’re giving it to if you want people to trade their information for it.