Despite a rocky beginning, Google+ has grown significantly in the past years and now is the second largest social media network with over 500 million active monthly users. While its numbers continue to climb steadily, there are still many marketers who have yet to embrace it as an effective tool for B2B marketing.
In our latest edition of SMT Shorts, Amber Armstrong, Program Director of Social Business Market Making and Evangelism at IBM, discusses how to work with influencers and how to build an employee advocacy strategy.
Brand perceptions are driven by the things your customers are saying about their experience with you brand. As a marketer, you have complete control over creating brand awareness. However, that whole part of the funnel in which your costumers are actually contemplating and researching a purchase decision—you need to have people other than your brand talking about your brand.
It’s probably fair to say that things like reputation and influence are kind of important on the web, and in particular with the rise of social media. Whilst I’ve written previously about the risks involved in judging content on the credibility of the author rather than the content itself, it would be naive to think that perceptions don’t matter.
Last week, Social Media Today and Tracx joined forces to host a webinar entitled "What’s Next with Sentiment Analysis?" The conversation addressed how more and more organizations are accessing the true connotation of every word posted by their audience, thanks to sentiment analysis tools. Some great questions were asked during the discussion, and we’ve answered them in this post.
SheKnows Media's acquisition of BlogHer this month catapulted it to being the leading women’s digital lifestyle media brand—with 75.3 million unduplicated unique visitors per month and 150 million social media fans—overtaking AOL, Condé Nast, Meredith and Hearst. Significantly, the award-winning media network’s exponential reach also propels SheKnows authority as the most influential women’s digital network—with access to over 20,000 bloggers and social media influencers.
During The Social Shake-Up, we had the opportunity to pick the brains of some of the top influencers in the social and digital realms. See what luminaries like Renee Ducre and Tim Minahan had to the future of social business.
Influence is: ‘…the ability to drive action. When you share something on social media or in real life and people respond, that’s influence…’ That’s according to Klout, which describes itself as ‘the standard for influence.’ It’s a social scoring platform that helps social media users discover how they influence their online networks using a unique Klout scoring system.
Here is a totally subjective list of the top SEOs to follow on Twitter (in no particular order). This is not an SEO seniority list or yet another popularity contest for link building. If you follow the SEO folks listed here, you are in a good company.