Influencer marketing is the process of leveraging experts or high-profile individuals to support a brand mission by sharing content such as articles or videos created by influencers. Given the right influencer and content, if curated properly, it can have a large impact on your marketing efforts. If you follow these simple steps for finding influencers, you’ll find content you can trust.
A community that trusts a brand and the influencer will be loyal and become it’s greatest advocates but that trust and loyalty are only possible when the brand understands the importance of community and relationships.
Our world is obsessed with weight loss and the honest truth is people are posting it on their social profiles. A weight loss education can actually be found on your friends social profiles and if not them pay attention to companies that center their business model around weight loss. Let the social web make you thinner and healthier than ever before just by being active online!
Are you convinced that you have the next great tech startup idea, if only you could connect with the right people? The fact is that there is no magical formula for connecting with leaders in your industry; it takes talent, hustle, and sometimes, a little bit of good old fashioned luck to rise to the top.
Why would you want to be a Twitter influencer? There are many reasons. As a Twitter influencer, you influence Twitter behavior: you affect what people talk about, share and tweet, RT and chat about and even who they will follow.
While having a large number of followers may look impressive, if you want your Twitter for business efforts to have an impact on your bottom line, you need to focus on quality over quantity. Now that you know why it’s so important to target the right Twitter users, let’s take a look at several different ways to connect with the right people.
During The Social Shake-Up, the Social Media Foundation created a visual map of Social Media Today's Twitter network around the hashtag #socialshakeup. This cool tool is free for users, and helps social media managers identify new key influencers.